Avinash Melvin

CEO

Bengaluru, Karnataka, India13 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in launching new markets.
  • Expertise in driving operational excellence.
  • Strong analytical skills with data-driven decision making.
Stackforce AI infers this person is a seasoned operations leader in the e-commerce and logistics sectors.

Contact

Skills

Core Skills

P&l ManagementOperations ManagementGrowth InitiativesStrategic PlanningCustomer ExperienceDelivery OperationsData Analytics

Other Skills

Marketing StrategyPeople ManagementCustomer RetentionPerformance MarketingCustomer CommunicationResource AllocationBusiness InsightsCategory ManagementA/B TestingCross-functional Team LeadershipLeadershipData AnalysisTrend ForecastingCritical ThinkingCompetitive Analysis

About

With over 11 years of experience in various domains of business operations, customer experience, marketplace management, and e-commerce, I am currently the Associate Director at Rapido, India's largest bike taxi platform. In this role, I play a pivotal role in driving the growth, operational excellence, and strategic direction of the company's auto category, working directly with the Founders at CEO office and overseeing various functional and cross-functional teams. I have a proven track record of launching and scaling new markets, improving customer and driver satisfaction, managing P&L, and implementing key initiatives that foster innovation and enhance performance through product and research. I have also successfully handled complex and challenging projects in online food delivery, last-mile delivery, and e-commerce, both in India and abroad, working with leading companies such as Akeed, Swiggy, and Amazon. I have strong technical and analytical skills, as well as expertise in tools such as SQL, Tableau, CleverTap, JIRA, and Metabase. I am passionate about solving problems, creating value, and delivering exceptional customer experiences.

Experience

13 yrs
Total Experience
2 yrs 2 mos
Average Tenure
4 yrs 9 mos
Current Experience

Rapido

2 roles

Associate Director

Promoted

Apr 2023Present · 3 yrs · Bengaluru, Karnataka, India

  • Reporting to “VP-Marketplace” and skip level “Co-Founder”
  • Playing a pivotal role in driving the growth, operational excellence, and strategic direction of the company and by working directly with Director / VP / chief of staff / Founders and contributing to the overall success of Rapido by overseeing various functional & collaboration with (Data products / Growth marketing / Biz-fin / Product engineering/ Supply) and implementing key initiatives. Also taking responsible for fostering innovation and ensuring the delivery of exceptional customer experiences. Building and implementing strategic plans to drive growth and expand the market presence & identify opportunities for business expansion, partnerships, and market penetration.
P&L ManagementOperations ManagementMarketing StrategyPeople ManagementGrowth InitiativesCustomer Retention+20

General Manager / Senior Manager 2

Jun 2021Mar 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

  • Reporting to Associate Director & VP - Ops & Marketplace.
  • Handling T1 & T2 cities ( Mumbai / Pune / Jaipur/ Delhi / Hyderabad / Ahmedabad etc.. )
  • Launched & Managed cities like Bangalore and scaled it to 25% Marketshare and other top cities.
  • Direct Team reporting under my hierarchy : Regional Managers, City heads & Ops managers + AM + TLs ( overall 55+)
  • Overview : Manage operations, planning & forecasting, quality & process excellence, P&L, Product improvement.
  • Having deep understanding of regional priorities (business targets, P&L priorities, segmentation, priority markets and increase business revenue for the south market place
  • Driving marketing strategy for increasing the market revenue for the PAN Auto region.
  • primary marketing POC for regional partners Ops, Policy & Comms etc
  • Designing market strategy, adapt, localize, and/or amplify initiatives to align with regional strategy, taking into account local specifics and culture.
  • Identifying uniquely local marketing opportunities aligned with business priorities, major events, partnerships, seasonal moments, etc and deliver campaigns or activations against them.
  • Supporting end to end campaign execution.
  • Coordinating and leading individual market/ region-specific events and partnerships to deepen connections with riders, driver partners and ensure MOM targets are achieved.
  • eye for data , evaluating and assessing the data based on that develop new engagements and initiatives to increase the Rapido service in South market
  • Understanding the problem statement either on demand or supply side of the Rapido service and providing feasible solution through data inference
  • Forecasting the supply and demand road map of the Rapido service
  • Adhere to the P&L and ensure margins are not impacted
  • Monthly Business Review with founders and other department directors
P&L ManagementOnline MarketplaceOperations ManagementDigital MarketingMarketing StrategyGrowth Initiatives+22

Akeed delivery

2 roles

Head of Operations

Promoted

Sep 2020Jun 2021 · 9 mos

  • Reporting to CEO / CTO and SPOC for Investors
  • Responsible for Strategizing and handling day to day operations of Muscat, Oman
  • Responsible for Managing a big team size of employees and Direct Reporting Managers working on monitoring the day to day operational challenges,focus on improving the process and automating & integrating new technologies that supports the end users.
  • Communicating with the stakeholders & Board of Directors in reviewing the P&L of overall department, Planning Ops & Tech road-map projects and identifying new business growth models.
  • SPOC for business team and Tech team in identifying new business tools for measuring the KPIs and metrics set at every department, creating new features that improves the CX, reporting Bugs faced in admin panel, vendor app, customer app & Delivery app through ticketing tools and device Implementation strategy for new products/process launched.
  • Managing the overall organization structure in liaising with finance & HR department in managing the operations annual budget and hiring resources based on the skill requirement
  • Driving the team towards achieving the business goals/metrics by providing feedback and improvement plan during weekly & Monthly team calls to ensure high service delivery and execution of plans as per business
P&L ManagementOperations ManagementService-Level Agreements (SLA)TableauGrowth InitiativesVendor Management+17

Operations Manager

Sep 2019Sep 2020 · 1 yr

  • As an operations manager – maintaining the SLA, order fulfilment , logistics & customer experience & expanding the business to new cities are the core metrics
  • 1. Overseeing the front-line operation for Muscat ( Oman ):
  • Understanding, analysing and driving our complex day-to-day Operations to ensure exceptional service level Agreement ( SLA )
  • Ensuring enough riders in the fleet, that supply matches demand, and that riders have all the support they need. ( supply demand ratio ) or ( capacity planning )
  • Managing a monthly order Growth.
  • 2. Using analytics to build a platform that can sustainably scale live operation:
  • Effectively working on analytical data using Excel, Tableau and My SQL for improving the efficiency of live operation.
  • Finding new Auto Assignment logics for Smooth operation and thereby reducing the manual intervention. Also working with other technology for integrating various features in driver app, customer app and Restaurant.
  • 3. Identifying opportunities for improvement: such as
  • improving design of delivery zones
  • reviewing team structure and job responsibilities
  • optimizing the flow of riders (for support and in the rider communities)
  • reviewing efficiency in fleet staffing / fleet payment structure etc.
  • Collaborating with the Marketing team on planning various BTL & ATL activites.
  • 4. Managing various verticals of operations:
  • Food delivery
  • Grocery
  • Meats
  • 5. Process and compliance:
  • Implementing SOP and managing the workflow
  • Exploring opportunities to reduce the Cost per delivery of operation.
  • Analysing the data for planning the operation strategy.
  • Managing the P&L of the company.
Growth InitiativesResource AllocationDelivery OperationsCategory ManagementA/B TestingCross-functional Team Leadership+6

Swiggy

Assistant Operations Manager

Oct 2018Sep 2019 · 11 mos · Chennai, Tamil Nadu, India

  • Swiggy is the fastest growing food delivery start-up in India and was managing the South region Chennai & ROTN ( rest of Tamilnadu ) doing ~1L & 20k OPD ( order per day )
  • Driving business profitability and ensuring compliance (CX, SLA) is at the core of my job
  • Integrating technology with on-ground issues is the exciting part. Includes Order Assignment Logic, Route Optimization, Payout Structures, Ratings (Restaurant, Customer, Delivery Exec) Integrations, New App features for better CX etc.
  • Working with the upper management in developing operations strategy, identifying local issues and devising tactics for maximum operational efficiency.
  • Operational process design based on present day to day challenges in the system.
  • Maximum fleet utilization and capacity planning as per the requirement in different areas.
  • Monitoring real time service levels by using associated information systems-live order and delivery partner tracking, and connecting with order management team to coordinate and control issues in an order cycle.
  • Leading and ensuring adherence to SOPs, integrity & ethics standards across ground level operations.
  • Data extraction with MySQL Workbench and performing intensive data analysis to generate reports and support fact based decision-making.
  • Monitoring daily fleet performance and analyzing operational KPIs-SLA compliance %age, cost per delivery, %age fleet utilization, delivery partner efficiency, MGL, banner logs, etc.
  • Perform ad-hoc analysis and reports based on business needs.
  • City POC for payment partner set up with Novopay for daily cash collection process optimization.
  • City POC for conducting partner communication through IVRS.
  • Responsible for first mile and last mile operations of 20k+ Orders weekly.
  • Adhoc report making and data analysis
  • On Ground Strategy implementation and execution.
Resource AllocationDelivery OperationsA/B TestingCross-functional Team LeadershipFleet ManagementPerformance Metrics+4

Amazon

Senior Team Lead - Operations, Tech & Competitive pricing

Feb 2015Oct 2018 · 3 yrs 8 mos · Chennai Area, India

  • Managed a team size of 80 associates across various categories.
  • Demonstrate expertise in handling end-to-end processes and related tools in order to achieve business goals;
  • Perform root cause analysis, researching for missing information, finding the main errors and solving them in order to ensure the correct functioning of processes and to enhance team performance in terms of productivity and quality;
  • Supporting and implementing improvement ideas in order to increase processes efficiency;
  • Monitor team and individual KPIs (productivity, quality, utilization, etc), create reports and raise the flag and dive deep on deviations;
  • Share knowledge and best practices with the team by email, shadowing sessions, workshops.
  • Taking part in client calls, leading and documenting the discussion
  • Interacts with multiple stakeholders to communicate on operations and also represent data/ metrics information
  • Owns/ Drives development of external/internal communication i.e. blurbs, reports etc
  • Ability to represent data and communicate effectively to handle escalations
  • Drive weekly or monthly discussions with Stakeholders and influence decisions for the process with data
  • Analyzes Data and is responsible for highlighting gaps, recommends solutions and drives and influences decisions
  • Manages escalation/resolves complex tickets including non-standard tasks
  • Responsible for Operational Reporting to senior management/ stakeholders at Process level
  • Drives completion of work allocation for the function/ process independently
  • Prioritizes metrics to meet operational goals assigned at process level
  • Participate in onboarding if it is part of similar new processed onboarding ie new GL/ process/ module with complete documentations ie SOP etc
  • Act as Mentor or coach and contributes to associate growth
  • Develops training content for functional onboarding
  • Trains new hires
  • an Expert and Primary contact for process issues/ escalation/ coaching
Resource AllocationCategory ManagementCross-functional Team LeadershipPerformance MetricsMicrosoft OfficeData Analytics+1

Sutherland

Consultant

Aug 2013Feb 2015 · 1 yr 6 mos · Chennai, Tamil Nadu, India

  • Understand the Process completely and including maintaining focus on the customer issue in a fast-paced environment.
  • After completion of Tasks assigned Audit the Task completed.
  • Make necessary corrections in case of errors detected.
  • Meet the Daily Targets.
  • Quick to apply initiative and ability to deliver effectively even under pressure.
Microsoft Office

Css corp

Technical Support Engineer

Jul 2012Dec 2012 · 5 mos · Chennai Area, India

  • Answering, evaluating, and prioritizing incoming telephone, email, and chat-based requests for assistance from users experiencing problems with hardware, software, networking, and other computer-related technologies.
  • Recognising problems, conducting research, providing resolutions, and following up with customers as needed, escalating more complex cases to the appropriate team.
  • Logging and tracking call and all customer communications using Salesforce CRM.
  • Extensively leveraging support tools to search and reuse existing solutions for known customer issues.
  • Ongoing contribution to new KB (knowledge base) article creation.
  • Consulting with Tier 1 and Tier 2 subject matter experts when working on complex issues.
  • Actively managing case backlog aligned with team targets and productivity metrics.
  • All other duties as assigned.

Education

University of Dubai

Executive MBA — Operations and Business strategy

Sep 2019Sep 2020

Anna University Chennai

Bachelor of Engineering - BE — Electrical and Electronics Engineering

Jan 2008Jan 2012

Tvs Lakshmi matric higher secondary school

Computer Science

Jan 1996Jan 2008

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