Sayaka Yatabe

Digital Marketing Specialist

Tokyo, Japan16 yrs 2 mos experience

Key Highlights

  • Proven track record in demand generation.
  • Expertise in establishing marketing processes for startups.
  • Strong communication and relationship-building skills.
Stackforce AI infers this person is a Marketing Professional with expertise in B2B and MarTech industries.

Contact

Skills

Core Skills

B2b MarketingMarketing Strategy

Other Skills

B2Bマーケティングビジネスマーケティングマーケティング戦略Social Media MarketingCommunication DesignStrategic PlanningEvent ManagementAssociation MarketingEvent PlanningData AnalysisRetailSalesDirect SalesMarketingProject Management

About

Enthusiastic and self-motivated KPI achiever experienced in demand gen activities and planning. Devoted self in start-ups/renewal projects as an acquisition expert and helped many of them to establish their marketing process in a short period of time. Passionate communication builder, loves the job, people, our own service thus sometimes works a little bit too much because of that. Also enjoys good time with friends talking over technologies.

Experience

16 yrs 2 mos
Total Experience
1 yr 5 mos
Average Tenure
--
Current Experience

Stripe

Enterprise Marketing Manager, Japan

Apr 2025Present · 1 yr

Zeals

Marketing Lead

Apr 2024Apr 2025 · 1 yr · 日本 東京都 目黒区

  • ZEALS - headquartered in Tokyo is an unique communication AI tech company who leads Marketing AIX industry. Will be leading ZEALS marketing team to provide better marketing experience for customers together with the entire team.
  • https://zeals.ai/en/
B2Bマーケティングビジネスマーケティングマーケティング戦略B2B MarketingMarketing Strategy

Appsflyer

Senior Marketing Manager, Japan

May 2021Dec 2023 · 2 yrs 7 mos · Tokyo, Japan

Cloudflare

Country Marketing Lead - Japan

Nov 2020May 2021 · 6 mos · Tokyo, Japan

  • In charge of paid marketing for Japan and temporarily Korea

Oracle japan 日本オラクル

Marketing Manager, NetSuite GBU

Nov 2018Nov 2020 · 2 yrs · Tokyo, Japan

Similarweb

Field Marketing Manager, Japan

Jan 2018Aug 2018 · 7 mos · 東京都

Adroll

Sr. Marketing Manager, Japan

Jun 2016Dec 2017 · 1 yr 6 mos · Tokyo, Japan

  • Overarched regional acquisition strategies and programs working closely with regional MD, sales leaders and global executive team to align in targeting business goals while keeping the day to day operations relevant to field members.
  • Responsibilities;
  • Regional marketing strategy
  • Planning, budgeting and execution of inbound acquisition programs & Lead conversion optimization
  • incl.
  • Regional media buy for thought leadership and lead gen (Senden Kaigi, DIGIDAY etc)
  • Thought leadership events for brands, lead gen
  • Workshop and education seminars for agencies, prospects and leads
  • Vertical community and connection building - Industry bodies / Analysts
  • Vendor relations and operations
  • Some of the project output took an initiative of;
  • AdRoll Consumer Research 2017 (very first region original content)
  • https://www.adroll.com/resources/guides-and-reports/consumer-research-jp
  • Diamond Quarterly - high level thought leadership
  • http://dquarterly.com/articles/-/4
  • Diamond Online - upper funnel lead gen
  • http://diamond.jp/articles/-/103093
  • DIGIDAY - AdRoll content series #3 - mid funnel content
  • http://digiday.jp/platforms/facebook-adroll-talk-session/
  • Senden Kaigi, Internet Marketing Forum 2017 Osaka
  • http://www.net-mc.jp/osaka2017/seminer/a6.html
  • B2B Meetup with Digital Research Magazine
  • https://www.digitalresearch.net/2017/10/171018

Netsuite japan k.k.

Field Marketing Manager

Oct 2013Jun 2016 · 2 yrs 8 mos · Minato-ku, Tokyo

  • Responsible for planning and conducting marketing campaigns to contribute in expanding NetSuite's market share in Japan.
  • Campaigns across;
  • Content marketing for lead gen
  • Live events
  • Social engagement
  • Technology advocates and media relations
  • Corporate CSR program's representative, SuiteAmbassador 2014 for Japan Office.
  • Successfully adopted 4 social contributed events throughout the year 2014.

Shaklee corporation

Customer Marketing Specialist

Nov 2010Oct 2013 · 2 yrs 11 mos · Shinjuku, Tokyo

  • With the company's well-trusted brand value by loyal customers over the decades, production specialist was responsible in retaining brand awareness score while providing multiple customer events and promotions as well as new customer acquisition. Complex and multiple project management required an extensive knowledge in practical operation of audience marketing. Customer satisfaction rate attained at over 80% in average.

Guardian reps

Project Manager/Marketing Consultant, Business Turnaround Project

Mar 2009Oct 2009 · 7 mos · Minato-ku, Tokyo / Yokohama, Kanagawa

  • Established a new monetize business as a project manager while taking a part as a marketing consultant in a business turnaround project for a consumer hospitality company to have a new children's educational program. The hands-on project required a deep dedication in a short term to prevent creating any further loss. Also worked closely on field like serving at a front end in consumer contact point. Project turned over in 6 months and recovered from the loss and successfully optimized business profit within a year. Handled the project of 5-10 members with cooperation of executives and directors in subjected company.

Cmp technology(nano opt media)

Oversea Sales and Marketing Cordinator, Sales and Marketing

Oct 2007Dec 2008 · 1 yr 2 mos · Minato-ku

  • Well known tech experts communication media, former CMP Tech Japan(now NANO OPT) holds annual live events and seminars in next-gen and true standard technologies. Having to be a long year inside-the-tech events member, extended the role as a proper inside person to be responsible for oversea customers retention. The responsibility included globalizing communication materials of online/offline, proposing exhibition opportunities and seminar sponsoring offers as well as acquiring and negotiating with oversea speakers from cutting edge start-ups to well known consumer brands.
  • Involved technology event brands;
  • Interop
  • IMC
  • Digital Signage Japan
  • Email Security Conference
  • and private seminars

Hitachi

Marketing Planner, Platform Sales Division

Jan 2006Dec 2006 · 11 mos · Ohmori, Tokyo

  • Position held for 1yr per pro on planner's maternity leave
  • Managed a tele-marketing unit of 10 to execute area marketing campaigns for On-premise ERP and CRM selling teams; Channel Sales for Mid-Market and Direct Sales for Mid-Market in Kanagawa
  • The role was responsible for;
  • Analyzing quarterly outcome and planning outbound strategies for tele-marketing based on the previous quarter's result
  • Day to day operation handling of tele-marketing team(i.e. finding the right solution and products to propose to)
  • Extensive knowledge of back-end systems were strongly demanded to adopt in a brief period of time.

Cybird

Alliance Planner, Strategy Planning Section

Aug 2003Feb 2004 · 6 mos · Roppongi, Tokyo

Microsoft

Marketing Cordinator/Association Secretariat, Retail Industry Marketing

Jan 2001May 2003 · 2 yrs 4 mos · Shinjuku, Tokyo

Freelance

Coordinator/Creative Specialist/Event Specialist

May 1998Jan 2000 · 1 yr 8 mos · Tokyo

  • Dedicated in several projects and events for companies like; Microsoft, Softbank subsidiary company(Later named CMP tech then NANO opt), Advertising agency, Tokyo FM which some of them I joined as an expert in later years.

Realize inc.

Junior Coordinator/Junior Designer

Feb 1996May 1998 · 2 yrs 3 mos · Bunkyo-ku, Tokyo

  • Publication firm exclusive to Information Technologies and Architecture Technologies possessed of secretariat roles in Academic Associations. Jr Coordinator played a role in all back office operations to run several associations at the right process and keeping time schedule for their academic publication process including coordination of academic symposium, international conferences and technology show cases.
  • As another role of Jr Designer, the role involved in designing publication covers, inserting charts together with editorial works using; QuarkXpress, Adobe Illustrator and Photoshop.

Education

Kent Institute of Art and Design(Uni. for the creative arts)

University for the Creative Arts

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