Aug 2023 – Present · 2 yrs 7 mos

Dec 2018 – Aug 2023 · 4 yrs 8 mos

• I am responsible for developing Client's Account based Marketing strategy and instituting effective training and knowledge transfer to Employees. I help to Identify new technologies & methodologies in ABM and establish practice across teams.I drive & train employees to learn new Account based Marketing campaign methodologies and implementation practices.
• Some of my responsibilities include
• Identify and Prioritize High-Value Accounts for clients on Account Based Marketing
• Identify key-decision-makers and help build a personalized strategy for targeting
• Develop a personalized content strategy for various stages
• Define the channels and media strategy
• Programmatic Ads
• Help clients track the right metrics

Jan 2018 – Aug 2023 · 5 yrs 7 mos

May 2017 – Aug 2023 · 6 yrs 3 mos

• Helping B2B companies gain competitive advantage via Account Based Marketing & Selling solutions.
• Fuego Systems is a B2B demand generation & Orchestration Company helping IT & Software companies in the US increase their qualified pipeline and revenues. Our Account Based Marketing framework, helps clients create an Omni-channel personalized buyer journey and generate Sales qualified leads.
• We believe that growth for B2B companies happens only when you understand your prospects intimately and reach them with hyper-personalized campaigns that are non-spammy. Our campaigns help you cut through the noise and get decision-makers to respond proactively.
• Our user journeys are built for the way customers buy in 2022 and beyond. Our combined years of experience working for IT and Software companies help us deploy Account based marketing strategies at a scale that can fuel growth.
• Having worked for 50+ B2B companies and reaching several hundred thousand's contacts has helped us discover insights that companies could not track before. Our approach combined with strategy, consulting, execution and reporting. We become the Marketing co-pilots and help your team in training, support, documentation, and playbooks.
• We
• 1. Identify the marketing dollars spent ineffectively
• 2. Help users consume the right content and track them by building content hubs.
• 3. Help SDR's with more relevant and qualified leads thereby saving costs on hiring additional SDR's
• 4. Reduce customer acquisition costs
• 5. Reduce sales cycle by at least 50%
• 6. Grow your pipeline velocity