Jun 2024 – Mar 2025 · 9 mos

Aug 2022 – Jun 2024 · 1 yr 10 mos

Jun 2021 – Aug 2022 · 1 yr 2 mos

Jul 2020 – Jun 2021 · 11 mos · Mumbai, Maharashtra, India

• Develop and devise market entry plans for digital expansion and transformation of the brand
• Oversee the development and implementation of best brand management practices to contribute to improved performance
• Ensure alignment and provide on boarding and support to drive sales initiatives

Jun 2018 – Aug 2019 · 1 yr 2 mos

• Responsibility - To scale supply side of the platform through introducing new vendors in existing category, launching new categories and introducing newer crafts for the private label.
• Marketplace Category Management
• Initiated launch of new category 'Jewellery' : on-boarded 40 vendors in 6 months to supplement category expansion.
• Worked with vendors base and customer data to tweak their designs and worked on their pricing which led to increase in their revenues.
• Worked on vendor panel development by liaising with the tech team to streamline and automate payment processes, order reports and internal dispatch statuses.
• Buying and Merchandising
• Initiated the launch of newer cras for the private label portfolio based on market research.
• Studied pan India market trends to introduce 4 different crafts which helped in increasing revenue of the private label sales.
• Instituted buying processes from the nascent stage which included PO generation, agreements, QC standards and credit terms for vendors.
• Impact
• Implemented and spearheaded the launch of 'Jewellery' category which contributed to an overall increase of 25 % in the revenue stream. Executed the monthly launches of seasonal collections which helped in increasing the revenue by 35 % of the private label.

Feb 2018 – May 2018 · 3 mos · Mumbai Area, India

• Identified & assisted in on boarding fashion market places worldwide
• Identified & assisted in on boarding vendors/third party agencies for packaging, logistics and styling.
• Created brand profile & conducted competition analysis.
• Digital content creation and social media strategy development

Jul 2017 – Jun 2018 · 11 mos

• Identified market places & flash sale sites in the world of design and fashion worldwide
• Digital account management
• Business model development
• Client communication
• International growth and content curation

May 2017 – Jul 2017 · 2 mos

• Content curation
• Social media analysts
• Research
• Communication and back end community building

Apr 2014 – Jun 2014 · 2 mos · Mumbai Area, India

• Research & Development
• Developing Marketing strategies
• Fund raising & negotiation activities