Dec 2025 – Present · 5 mos

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Oct 2023 – Dec 2025 · 2 yrs 2 mos · Amsterdam, North Holland, Netherlands · Hybrid

Oct 2022 – Oct 2023 · 1 yr

• At TNW (a Financial Times company), as a member of senior management, I led and coached a multidisciplinary team of 10, steering the strategic direction across a range of in-house products including events management software, renowned media site, checkout systems, ticketing platforms, ad-tech, and data infrastructure.

Feb 2022 – Oct 2022 · 8 mos

• At TNW, I managed and optimised key tech products, including the news website, proprietary events management tool, and integrations with platforms like Google News and Apple News. I also led the development of promotional sites for TNW events and collaborated on the Financial Times Global Boardroom website. Alongside this, I mentored and led one other Product Manager.

Jan 2021 – Feb 2022 · 1 yr 1 mo · Amsterdam, North Holland, Netherlands

• I led the optimisation of Just Eat Takeaway’s courier recruitment websites across 15 countries, managing 25 language variations, including right-to-left (RTL) languages. My focus was on enhancing site performance, conversion rates, and user experience.
• ⚡ Reduced load time by 85% through server-side rendering, significantly boosting site performance.
• 📈 Increased conversion rates by 30% with strategic A/B testing and feature improvements.
• 📊 Built a comprehensive data dashboard to track site usage and inform decision-making.
• 🗣️ Conducted user research via interviews and feedback tools to guide product iterations.
• 🚨 Enhanced incident management processes, improving response times and communication.
• 🛠️ Developed a CMS with A/B testing capabilities to streamline content management.
• 🌐 Optimized SEO and launched new pages, driving organic growth.
• 🔄 Successfully migrated URLs from takeaway.com to locally branded domains.
• 🌍 Expanded operations by launching in 2 new countries and creating a recruitment page for Customer Service agents.

Apr 2019 – Jan 2021 · 1 yr 9 mos · Amsterdam

• At Tiqets, I led a variety of growth projects across teams, focusing on both B2B and B2C initiatives. My role involved driving marketing efforts, optimizing tools, and enhancing product positioning.
• Within the Marketing & Communications (Brand) team, I:
• 🚀 Launched B2B marketing by designing, writing, and launching the Tiqets for Venues website.
• 🛒 Led the purchase of Marketo, handling vendor comparison and team training.
• ✉️ Designed HTML templates for Marketo communications, improving engagement.
• 🔍 Optimized SEO and site usability on the B2C WordPress blog.
• 📝 Authored and designed blog posts for the B2B blog, including "9 Marketing Tips…".
• 🎟️ Managed a 3-week branding event, selling tickets in person from start to finish.
• Later, I supported the B2C CRM team and achieved the following:
• 🤖 Automated campaigns using Leanplum, focusing on personalization and efficiency.
• 💻 Designed new HTML templates, resolving email compatibility issues.
• ⚙️ Automated campaign creation using our Content API, improving efficiency by 10x.
• 🤝 Negotiated with Leanplum on new feature requests to better serve our needs.
• 🧪 Collaborated on A/B tests with developers, enhancing CRM and app retention.
• 🔢 Built an automatic unique discount code generator, improving tracking for campaigns.
• Finally, I worked on CRO and product positioning:
• 📊 Analyzed data to create CRO business cases and execute tests.
• 📈 Built web analytics dashboards in Looker to measure new features and site performance.
• 🖋️ Crafted a new CVP in response to the pandemic, guiding product strategy.
• 🛠️ Rolled out new features aligned with our CVP, including merchandising tools and a cancellation feature.
• 🎯 Helped establish the merchandising team and trained internal stakeholders on new product developments.

May 2018 – Apr 2019 · 11 mos · Amsterdam Area, Netherlands

• At Happeo, I built and led a team of growth marketers, executing strategies to generate MQLs through SEO, content creation, social media, CRM, and lead flow initiatives.
• 👥 Hired and led a team of 4, owning the growth marketing strategy from inception to execution.
• 🌐 Created lead generation campaigns across 6 languages, significantly expanding our market reach.
• 🎨 Rebranded the company, building up the brand identity from scratch.
• 🎙️ Launched and edited a podcast for Internal Communications professionals
• 🧪 Ran A/B tests on-site, authored blog posts, and managed social media and email communications.
• 📊 Oversaw all performance marketing across platforms like Google, LinkedIn, and Quora.

Feb 2017 – May 2018 · 1 yr 3 mos · Amsterdam Area, Netherlands

• As part of the global Employer Brand team at Booking.com, I developed and executed marketing strategies to support high-volume hiring targets.
• 🎯 Led campaigns to successfully hire over 1,500 customer service agents annually.
• 💼 Advocated for and negotiated the purchase of a CRM for the recruitment team, enhancing our tools.
• 🌍 Owned the GTM strategy for launching into the Lithuanian market, driving recruitment efforts.
• 🎪 Ran recruitment events, including branding initiatives at Web Summit, job fairs, and open days.
• 🎥 Produced a promotional video for our Dublin office and designed marketing materials for campaigns.
• 🧪 Conducted A/B tests on the recruitment website, optimising ad network performance.
• 📚 Built an internal knowledge bank for recruiters, ensuring brand consistency across all hiring efforts.

Dec 2016 – Feb 2017 · 2 mos · Amsterdam Area, Netherlands

• Recruitment and sourcing for Booking.com vacancies across the EMEA region offices.