Mar 2015 – May 2021 · 6 yrs 2 mos

• Portfolio Marketing – Develop end to end marketing strategy for Business Resiliency Services to support the Asia Pacific sales pipeline for IBM Services, Responsible for internal & external messaging, communications, content, evangelism, social media, sales enablement and lead generation tactics
• Content Marketing – Work on all aspects of content marketing – strategy, content creation, distribution and measurement. Develop a robust content marketing plan to support and maximize IBM Business Resiliency share of voice. Create and repurpose digital marketing assets and offers aligned with buyer's cohorts, journey maps and marketing campaigns. Identify relevant platforms and sites for content, popular with the customers. Measure content performance as per set KPIs to improve quality and relevance and update the content plan accordingly. Events – Ensured the presence of Business Resiliency Services at all major events in Asia Pacific – IBM Security Summit’19 (5M impressions), Gartner Security Summit India (3M impressions), Gartner Security Summit Australia (3.5M impressions). Lead Generation – Designed and executed practitioner workshop during IBM Security Summit’19 Drove registrations to the workshops through social media efforts. Also led real time assessment during the session to keep the audience engaged. Led the Client References process for the IBM Services and interacted with clients to create externally usable assets for advocacy. Created 17 client stories and videos for client advocacy campaign in 2019 called Breakthrough Partnerships.Marketing Analytics– Worked across IBM Business Resiliency Services for Asia Pacific to lead the team to definitive marketing strategies based on the analytics & insights that our pipeline data provided on a quarterly basis. Project Management–Through effective project management led the development of 17 client advocacy stories and videos to deliver the client centricity message of IBM Services.

Mar 2011 – Mar 2015 · 4 yrs

• Analytics- Spot the market and worldwide performance trends and identify portfolio strengths and weaknesses using the McKinsey model to inform strategic investments and improve performance towards achieving the roadmap of plan strategy. Analyze the market opportunity for Global Technology Services and provided recommendations on the demand of the portfolio and the gaps seen
• Thoroughly analyze business pipeline, determine root causes for any shortfalls and develop action plan to close the gaps, including enablement to improve field skills, corrective actions, prioritized offers and sales promotions, determination of optimal routes to market execution. Route to Market Analysis- Determine the most effective means to penetrate the offering into the market, whether face to face or digital or partners. Prioritization of industries based on the market opportunity and IBM revenue using the McKinsey model. Trained the trainer in various universities in Dehradun on IBM SPSS statical tool and trained on various statistical concepts like regression, correlation etc.• Internal Communication - Develop and execute internal communications strategy and initiatives for Global Technology Services aligned with the business priorities supporting senior management with messages and content for the internal audience distributed through various communication platforms while ensuring consistency. Develop and manage communication assets such as intranet communities, newsletters, eCards and assess their effectiveness. Develop content and assets for internal and external consumption like customer success stories, offering brochures, digital content, flyers etc and effective communication channels

Oct 2006 – Jun 2011 · 4 yrs 8 mos · United States

• Perform several statistical analyses like factor analysis, multiple regression, cluster analysis using tools such as SPSS, SAS
• Discrete choice analysis, for pharmaceutical, banking, and durable product companies
• Build market simulators on Excel for clients to better understand the market dynamics
• Recommend clients the best market inputs based on database analysis like IMS data, AC Nielson data
• Prepare presentations of analysis such that, the results are easily comprehended by clients
• Forecast sales and market share for durable products and pharmaceutical products

Jan 2006 – Sep 2006 · 8 mos · United States

• Analyzed customer database by using SAS tools to generate direct marketing campaigns
• Performed segmentation analysis, product analysis to measure the results of direct marketing campaigns
• Worked as a team with several departments to perform ad hoc analysis of the customer database
• Acted as a liaison between the brand, the database team and vendors like Harte Hanks and RR Donnelly