Aastha Singal

Digital Marketing Specialist

Mumbai, Maharashtra, India8 yrs 6 mos experience

Key Highlights

  • Expert in digital marketing and content strategy.
  • Proven track record in social media engagement.
  • Strong storytelling skills with a journalism background.
Stackforce AI infers this person is a Digital Marketing Expert with a strong focus on content creation and social media strategies.

Contact

LinkedIn

Skills

Core Skills

Content StrategySocial Media Optimization (smo)ScreenwritingBranded Content DevelopmentBrand StrategyDigital MediaEvent ManagementCopywritingSocial Media Marketing

Other Skills

Analytical SkillsSocial Media OutreachShort-form ContentCross-functional CoordinationCross-Cultural Communication SkillsPolicy AnalysisProduct DevelopmentFeature PrioritizationFiction WritingCreative Non-fictionYouTube MarketingYouTube Video CreationLifestyle WritingDirectionPost Production Management

About

As a seasoned digital marketing leader, I'm excited to leverage my expertise in creating impactful content to drive business growth at Kotak Mahindra Bank. With a background in journalism and experience in content operations at Meta, I've developed a passion for storytelling that resonates with audiences. With years of experience in crafting compelling digital content, I'm now focused on developing innovative marketing strategies that engage and inspire. Let's connect and explore opportunities to collaborate and create meaningful stories together. Commercial profile: https://www.behance.net/aasthasingal Coordinates: aasthasingal516@gmail.com

Experience

8 yrs 6 mos
Total Experience
1 yr 6 mos
Average Tenure
1 yr
Current Experience

Kotak mahindra bank

Associate Vice President - Digital Marketing

Jun 2025 – Present · 1 yr · Mumbai · On-site

Meta

Content Specialist

May 2023 – May 2025 · 2 yrs · India · On-site

  • 1. Identifying the latest trends on Instagram’s current focus area - reels
  • 2. Curating reel content wrt Meta policies and discovering the star creators on the platform
Analytical SkillsContent StrategySocial Media Optimization (SMO)Social Media OutreachShort-form ContentCross-functional Coordination+4

Popxo | good glamm group

Senior Scriptwriter

Aug 2021 – Apr 2023 · 1 yr 8 mos · Delhi, India · On-site

Fiction WritingCreative Non-fictionScreenwritingBranded Content DevelopmentSocial Media MarketingYouTube Marketing

Rusk media

Senior Scriptwriter

Oct 2019 – Jul 2021 · 1 yr 9 mos · New Delhi, Delhi, India · On-site

Creative Non-fictionScreenwritingYouTube Video CreationBrand StrategyLifestyle WritingDirection+2

Entrepreneur india

Multimedia Producer

Jun 2018 – Sep 2019 · 1 yr 3 mos · Faridabad, Haryana, India · On-site

Feature WritingDigital MediaMagazine ArticlesMultimedia productionDigital coverSocial Media Marketing+3

News world india

Copywriter

Aug 2017 – Jun 2018 · 10 mos · Noida Area, India · On-site

CopywritingNews WritingSocial Media MarketingSEO CopywritingDigital MediaCustomer Relationship Management (CRM)

Complay digital media pvt. ltd.

Video Blogger

Mar 2017 – Jun 2017 · 3 mos · New Delhi Area, India

Ndtv

Video Production Intern

Mar 2017 – Apr 2017 · 1 mo · South Delhi, Delhi, India

  • I worked with NDTV's one of the longest running and prestigious shows, India Matters.

Oneworldnews

Editorial Intern

Oct 2016 – Jan 2017 · 3 mos · South Ex, Delhi

Newsx (direct news private limited)

Video Editing Intern

Jul 2016 – Aug 2016 · 1 mo · Noida, Uttar Pradesh

The news express

Editorial and Video Editing Intern

Jun 2016 – Jul 2016 · 1 mo · New Delhi Area, India

Greymeter

Community Development Intern

Dec 2015 – Jan 2016 · 1 mo · New Delhi Area, India

  • I was a Social Media Marketing Intern and used to provide content to the website.

millenniumpost

Editorial Intern

Jul 2015 – Jul 2015 · 0 mo · New Delhi Area, India

  • My responsibility was to write feature articles.

Business world

Marketing Intern

May 2015 – Jul 2015 · 2 mos · New Delhi Area, India

  • I was a Marketing Intern and worked for the launch issue of BW Applause which is based on Experiential Marketing

Education

Guru Jambheshwar University

Master of Arts - MA — Mass Communication/Media Studies

Jan 2017 – Jan 2019

Madhu Bala Institute of Communication and Electronic Media

BJMC — mass communication

Jan 2014 – Jan 2017

Sri Guru Nanak Public School

XII — commerce

Jan 2005 – Jan 2014

Stackforce found 100+ more professionals with Content Strategy & Social Media Optimization (smo)

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