Simran kaur

Co-Founder

New Delhi, Delhi, India6 yrs 3 mos experience

Highly Stable

Key Highlights

Co-Founder of a successful D2C apparel brand.
Expert in blending consumer insights with brand strategy.
Strong background in digital commerce and brand storytelling.

Stackforce AI infers this person is a Brand Strategist with expertise in D2C commerce and consumer insights.

Contact

Skills

Core Skills

Brand StrategyDigital Commerce

Other Skills

Product DevelopmentInventory ManagementVendor NegotiationsOperationsDigital StrategyContent CreationBrand StorytellingProject ManagementCommunicationOrganisingLeadershipAccounting

About

Interested in building modern consumer brands at the intersection of insight, culture, & commerce

Experience

6 yrs 3 mos

Total Experience

3 yrs 1 mo

Average Tenure

Current Experience

The d. e. shaw group

3 roles

Senior Analyst - Financial Reseach

Promoted

Jun 2023 – Apr 2025 · 1 yr 10 mos

Analyst - Financial Research

Promoted

Jun 2021 – Jun 2023 · 2 yrs

Financial Research Associate

Jun 2019 – Jun 2021 · 2 yrs

Summerize

Co-Founder

Apr 2023 – Present · 3 yrs 1 mo

As Co-Founder of a fast-growing D2C apparel brand, I operate where consumer insight, brand strategy, and digital commerce meet. I built the brand end-to-end, designing products customers actually want, shaping our brand identity, and crafting a content engine that converts engagement into revenue.
I manage product development, inventory management, vendor negotiations, and operations while also leading our digital strategy, content, and brand storytelling. Every decision is rooted in understanding what customers want, why they buy, and how to deliver delight consistently.
My role blends analytical thinking with creativity, using real-time feedback, market trends, and performance data to refine assortment, elevate brand perception, and unlock sustainable, profitable growth.

Product DevelopmentInventory ManagementVendor NegotiationsOperationsDigital StrategyContent Creation+3