Jun 2022 – Sep 2022 · 3 mos · remote

• Conducted research on multimodal generative models to enhance conversational interaction workflows.
• Developed content vernacular and content strategy to improve voice/tone of the customer experience.
• Collaborated with cross-functional teams to explore innovative solutions for OpenAI's projects.

Aug 2021 – Sep 2022 · 1 yr 1 mo · Austin, Texas Metropolitan Area

• Sales Professional securing strategic partnerships/engagements with global Enterprise client such as Amazon Microsoft, Salesforce, Twitter, Slack.

Jan 2018 – Present · 8 yrs 4 mos · Austin, Texas Metropolitan Area

• Mentoring startups and enterprises on how to drive product and service innovation via lean techniques, tactics, speed and agility. Design Thinking/Lean Innovation/Experience Strategy/Product Strategy/ Business Model Definition/ Consumer, Market, UX Research/MVP/POC/Rapid Prototyping, #incubatorProductManager #Start-up ventures #corporate innovation #Product Inclusion – "Ensuring a company’s products, services, offers, and employees/teams are inclusive and reflective of the diverse audience the company serves."
• Focus on Real Estate Technology, PropTech, Design/Build/Remodel new business models, and investing syndidates. Licensed Realtor.

Sep 2016 – Sep 2018 · 2 yrs · Austin, Texas Metropolitan Area

• XLabs is a group of in-house technologists, prototypers, data scientists within WWCE- EA's World Wide Customer Experience Group. Our remit is to help players stay in the game while giving them a signature experience. My role was to come up with hypotheses to engage new players to retain and grow user base. I experimented with new technologies to scale the business and modernize the contact center tools and systems our Advisors use to support our Players. VR+ AR+MR= XR, Machine Learning, AI, Cognitive Agents, Telepresence Robots and more.

Sep 2014 – Aug 2016 · 1 yr 11 mos · San Francisco Bay Area

• Co-founded San Francisco's first community of Bellhops, providing hospitality, property management, rental know-how and curated tourism services for the #shared-housing #vacation-rental market. A technology-enabled service offering an efficient and optimized way to manage and maximize your rental property, bringing offline experiences online.
• Gained traction in a 2/3-sided on-demand marketplace while expanding our value proposition to include curated tourism and improved hospitality, drove supply acquisition and operations, concepted the curated tourism and loyalty program including partnerships for new markets.
• Part CEO, COO, CMO, UX, Customer Service, Operations. I thrive on hustling, and doing a variety of tasks in the same day: everything from greeting guests to staging a unit, to finding potential hosts and listings, to pitching investors. Pivoted to on-demand kiosk model and CRM and user-base acquired for undisclosed amount. (Exit)

Jul 2009 – Jul 2011 · 2 yrs · San Francisco, CA

• Led the successful relaunch of livebooks.com from custom website offering to fully functional SaaS -subscription model with eCommerce platform. Launched ahead of schedule with 4x uniques and MAU and exceeded conversion metrics of freemium trial users. Worked closely with CMO on campaigns and Product Marketing, Brand building, lead generation, messaging and guerrilla advertising efforts.

Aug 2008 – Oct 2022 · 14 yrs 2 mos · Austin, San Francisco, Los Angeles, London

• I balance the hands-on doing plus strategic business acumen. On-staff and consulting/contract roles delivering products, services, consumer insights and innovation coaching for management consultancies, digital creative agencies, enterprises, startups and innovation labs. (Netflix, OgilvyOne, Visa, Wells Fargo, AKQA...)
• Working cross-functionally across organizations, I direct design and product strategy, forge partnerships with C-level and beyond to drive digital transformation engagements, revenue, brand recognition and market share.
• Enterprise-level company know-how...small company entrepreneurial attitude. Customer-forward, Design-led thinking and doing: Empathy, Experiment, Evidence.
• I bring a strong sense of ownership, self-starter, bias towards action and win-win decision making while keeping user front and center. Keen product and consumer instincts and acumen.
• Firms I've worked with/for:
• Netflix | DirecTV | IntelMedia | Publicis | DeloitteDigital | DigitasLBi | Venable Bell | OgilvyOne | Adaptive Path | Razorfish | Moves the Needle | T.K. Thrive.io
• ....for clients/ brands including Google | Twitter | Gap Inc. | Design Within Reach | Pinterest | Meta/Instagram | FA Premier League | Nike | Microsoft | Target.com | Ikea | Barclays | RBS | Wells Fargo | Ally Bank | Audi | Vodafone, more
• I'm 'Methodology-agnostic' - I do what makes sense for the team and project yet is always customer-first. I use a mix of workshopping tools including but not limited to Design Sprint, Lean canvas, LX (learning experience) canvas, iterative dev and creative, prototyping, mvp definition, customer development, a/b/multivariate quant. testing, empathetic design et al.
• Industries/Verticals: Emerging Tech- AR, VR, MR, AI, Cognitive Machine Learning, Cloud, SaaS, PaaS, IofT, OOT, Live Streaming, Entertainment, Healthcare, Online Education, eRetail/eCommerce, Automotive, Media, Travel/Transportation, Hospitality, P2P more.

Apr 2008 – Jun 2009 · 1 yr 2 mos · Los Gatos, Ca

• Senior Program Manager for the Product, Eng and Design teams. Implemented Agile iterative design and data-driven decision making including significant a/b and multivariate testing. Product Managed the first mobile application of Netflix.com.

Sep 2005 – Aug 2008 · 2 yrs 11 mos · London, United Kingdom; then SF

• Scoped and won over 1M+ in new business in less than 6 mos. including SkyBroadcasting, DirectTV, Xbox on Console, Mobile, PC, Web. Part strategy, part delivery, part new business and team leader. Reported into MD and part of Leadership team made up of Creative, Technology, Delivery, Account.

Feb 2005 – Aug 2005 · 6 mos

• Marketing Manager

Jan 2004 – Feb 2005 · 1 yr 1 mo

• Senior Program Manager

Sep 2000 – Aug 2006 · 5 yrs 11 mos

• Held ascending roles starting in SF as Creative Lead, Project Manager, Senior Project Manager, then rehired in London as Senior Program Manager and eventually internal Marketing Manager for the UK region. Worked with global F500 companies winning, planning and implementing innovative services, products, platforms and technology and customer-centric solutions. #consultativesales #consultancy #strategy #sales #businessdevelopment #newbusiness

Aug 2000 – Aug 2002 · 2 yrs · London, United Kingdom

• Client-facing Director responsible for the delivery strategy of integrated omnichannel One-to-One Direct Marketing (DM) products and services. Grew team of Digital Project Managers from 7 to over 14+, and digital revenues from this traditional offline Direct Marketing agency from 10% to over 30% of revenues in less than 2 years. Clients included Football Association Premier League, Barclays, Egg, Tesco, Mini.co.uk and more. Deliverables included web, MMS campaigns, direct mail, SEO, SEM, email, paid, database marketing, branding, PR - full stack marketing. Keen knowledge of customer data-driven marketing; experience in segmentation and marketing campaign measurement.

Mar 1999 – Jul 2000 · 1 yr 4 mos · San Francisco, CA

• Joined the Producer group in newly formed digital studio. Worked on Greentree.com, Living.com and multiple other projects both in SF and in Austin TX before being recruited by Sapient.

Jan 1997 – Jan 1999 · 2 yrs · Menlo Park, CA

• All things to all people including point of contact for investors, supported CFO, COO and Advisers while conducting research and analysis on potential deals and emerging technologies.
• Effectively track emerging technology & consumer trends, future forecasting, liaise with start-up ecosystem, kicking the tires of new initiatives, solutions, MVP, teams etc.
• As the Marketing rep, concepted, planned and executed the 'VentureIn', one of the first conferences with elevator pitch sessions- matching service providers, VC's and Angels to budding Entrepreneurs and Innovators. Including formulating sponsorship programs and securing key notes such as Tony Perkins, Bill Reichart and Guy Kawasaki.