Feb 2020 – May 2023 · 3 yrs 3 mos · New York, United States · Remote

• Developed innovative marketing campaigns based on key objectives.
• Monitored online advertising and social media campaigns to assess success of different strategies.
• Create customized marketing materials to increase product awareness.
• Track key metrics and developed spreadsheets and data models.
• Identify appropriate marketing channels and target customers for campaigns.
• Write engaging and successful marketing, advertising and website copy.
• Study demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Manage full-cycle marketing and advertising strategies
• Estimating costs, managing resource allocation and adjusting production schedules.
• Improve and boost brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.