Bhavna Kapur

CEO

Delhi, India27 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

27+ years in marketing and communication.
Led teams delivering global solutions for 30+ businesses.
Expert in aligning marketing with sales velocity.

Stackforce AI infers this person is a B2B Marketing strategist with a focus on customer experience and sales enablement.

Contact

Skills

Core Skills

B2b MarketingSales EnablementMarketing CommunicationTeam Management

Other Skills

datacreativityinnovationpushing the boundariesIntegrated MarketingCRMDigital MarketingAdvertisingMobile MarketingDigital StrategyMarket ResearchStrategyDirect MarketingBrand ManagementMarketing

About

27+ years in marketing and communication across B2B and B2C brands leading transformative initiatives. Driving innovation, helping shape business outcomes, aligning marketing with sales velocity, influencing strategy and curating immersive global brand and business experiences that matter. Demystifying the complex with processes and automation at the core, being passionate about leveraging technology and creativity, and having an innate ability to lead and inspire large teams keep me going!

Experience

27 yrs 8 mos

Total Experience

3 yrs 6 mos

Average Tenure

10 yrs 1 mo

Current Experience

Hcltech

4 roles

Vice President - eXperience and Deal Marketing Team

Promoted

Jan 2023 – Present · 3 yrs 4 mos

Conceptualize and execute high-impact marketing strategies for strategic must win deals, enhancing collaboration with the sales ecosystem.
Drive exceptional client and employee experiences across large accounts, significantly improving engagement.
Lead Global Customer Experience Centers in India and the US, delivering immersive brand and business experiences to stakeholders.
Spearhead the Client Visit Centre of Excellence, setting a strategic vision and driving flawless execution to deliver world-class client experiences.

datacreativityinnovationb2b marketingsales enablementmarketing communication+24

Associate Vice President - Strategic Deals Marketing

Jun 2022 – Jan 2023 · 7 mos

Leading the team for conceptualisation & execution of a high -touch experience across the deal life cycle for strategic deal pursuits
Identifying client challenges, building insights through secondary research, developing strategic messaging and marketing plans aimed to elevate and differentiate HCL Tech’s solutions to ultimately influence clients perception and improve win rates
Driving brand consistency and agility through playbook and other automation initiatives for Sales enablement
Managing and designing tailored brand experiences and immersive story-telling for stakeholders at the Corporate Experience Center (CEC). End to end supervision of CEC across infrastructure, technology, content and experience

datacreativityinnovationb2b marketingsales enablementmarketing communication+3

Associate Vice President - Center for Design and Experience

Promoted

Oct 2018 – Jun 2022 · 3 yrs 8 mos

Led marketing communication team of 100+ members delivering globally for 30+ businesses right from research to concept, communication, storytelling and creating rich experiences backed by automation & technology
Effectively managed change and elevated the perception of the function across people, process and technology and governing a multi-million dollar P&L along with ensuring profitability
Spearheaded brand and business visibility through conceptualisation & execution of strategic campaigns, being part of transformational deal pursuits and leading marquee events across hybrid platforms
Conceptualized and managed one-of-its kind business idea incubation platform – MAD JAM, generating innovative solutions for end customers

Director - PlusOneDegree

Apr 2016 – Oct 2018 · 2 yrs 6 mos

PlusOneDegree is a full services communication agency within HCL Technologies’ marketing department. Catering to stakeholders across 50+ countries, The team is a key enabler for conceptualization and implementation of marketing communication across the service range of: Creative, Events & Experiences, Research & Analytics and a Customer Experience Center.

Wunderman international

3 roles

Associate Vice President - Client Services

Jul 2015 – Apr 2016 · 9 mos

Led the client servicing team with a mix of clients across verticals – Microsoft (India Business Lead), Kellogg’s, GSK and Delmonte for digital and creative strategy along with a strong hold on finance & operations. Enabled new business wins along with setting up of team to drive business growth.

India Business Lead for Global Microsoft Account

Promoted

Jul 2012 – Jun 2015 · 2 yrs 11 mos

Wunderman International, part of WPP group was the Creative Agency on Record for Microsoft across 50+ countries. Team Microsoft offered digital engagements solution across all their business groups, be it in commercial or consumer.
Managed large scale integrated campaigns (ATL, BTL, Digital & Social Engagement ) across consumer and commercial portfolio through collaboration with global and local teams
Drove subsidiary priorities through effective digital communication strategies
Team management, hiring , training and development
Achievements
Played a critical role in turning around the Wunderman – Microsoft relationship and achieving high Performance scores
Won Business Leadership Award in 2013 within the Wunderman Team Microsoft Network for raising the engagement bar and handling high maintenance client
Won Creative excellence awards for India by driving quality output along with developing a fabulous relationship with CMO & her team & infusing great momentum within the Wunderman team

Business Director

Sep 2009 – Jun 2012 · 2 yrs 9 mos

Part of turnaround team in driving efficiency & efficacy in Indian subsidiary originated campaigns. Managed the complete creative lifecycle and projects end to end across Digital and BTL medium to drive consistency and cut through

Ogilvyone

Management Sup

Aug 2007 – Aug 2009 · 2 yrs

Conceptualised and implemented integrated campaigns across key clients – DLF Pramerica, American Express, General Motors, Vodafone and United Colors of Benetton

Solutions integrated marketing services

Associate Director

Sep 2004 – Jul 2007 · 2 yrs 10 mos

Developed and managed end-to-end integrated marketing and loyalty programs for Reseller Community across entities like Microsoft, Intel, HP, Schneider and EMC
Achievements
Effective handling of HP’s Enterprise Direct Initiative in India
Track record of handling high maintenance client and winning appreciation through perseverance and positive attitude
Consistent winner of semiannual Star Awards