Kush Mehta

Head of Growth

Delhi, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led growth strategies for multiple startups since 2015.
Achieved $2M MRR through innovative growth tactics.
Expert in customer acquisition and retention strategies.

Stackforce AI infers this person is a Growth Marketing Expert in the SaaS industry.

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Skills

Core Skills

Growth StrategyCustomer AcquisitionCustomer RetentionMarketing AutomationCrm StrategyUser ExperienceCustomer ExperienceData AnalysisBrand MarketingProject ManagementCampaign ManagementData Analytics

Other Skills

CAC:LTVB2CB2Bcommunication strategiescustomer feedbackNPS surveysanalyticsuser retentionengagement campaignsSMS marketingemail marketinguser engagement

About

Suited for both early stage startups, and SeriesA+ startups. Leading growth, strategy & execution for internet startups since 2015 🚀 This is how I do it: • Formulate a robust long-term growth strategy across channels including Organic and Inorganic channels • Drive rapid user acquisition with 10x growth mindset, quant models, or 0-to-1 channels • Have a deep understanding of digital marketing channels and driving scale on customer acquisition and driving top of the funnel • Identify new growth opportunities within existing channels • Collaborate with channel-specific marketing teammates (product, content, creative etc.) to identify areas for growth • Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses • Create a performance metrics framework to set and evaluate goals for every campaign, look at the data daily to identify any problem areas and be proactive in problem solving • Understand and optimize on the CRM funnel to improve SMS, Email campaigns performance to improve overall conversion funnel

Experience

10 yrs 6 mos

Total Experience

2 yrs 7 mos

Average Tenure

5 yrs 4 mos

Current Experience

Stealth startup

Head of Growth

Jan 2021 – Present · 5 yrs 4 mos

I lead the Growth and have been strategically leveraging growth-strategy-GTM tactics while building a robust CAC:LTV, new acquisition channels, and a P&L that focuses on balancing supply/demand (B2C/B2B). To date, my responsibilities have aided in a $2M MRR (~$24M ARR) revenue creation.

growth strategycustomer acquisitionCAC:LTVB2CB2BGrowth Strategy+1

Pathao

2 roles

Growth - User Acquisition & Lifetime Value

Jul 2020 – Jan 2021 · 6 mos

Owning customer retention campaigns, delivering the business targets by continuously testing, monitoring, and improving the retention strategy
Optimizing communication strategies based on customer behavioral insights and customer feedback by leveraging tools like Hotjar, and through customer calls, NPS surveys
Optimizing customer touch points for seamless customer experience & improving conversion
Maintaining relationships with key business partners & vendors
Working closely with Leadership team & compliance while meeting the business objectives
Owned migration of marketing automation tool from Salesforce’s Exact Target to Adobe Campaign
Worked with cross-functional teams to build and execute critical communication campaigns

customer retentioncommunication strategiesmarketing automationcustomer feedbackNPS surveysCustomer Retention+1

User Acquisition Manager

Oct 2019 – Jul 2020 · 9 mos

User Acquisition ManagerUser Acquisition Manager
Oct 2019 - Jul 2020 · 10 mosOct 2019 - Jul 2020 · 10 mos
Responsible for the CRM strategy acquisition, retention and reactivation through Marketing Automation Platform - WebEngage
Work Closely with the Product/ UX / Design team to manage website's look, feel and features to ensure optimum user experience
Use Analytics to measure and track the daily numbers and devise deals/ promotions to attain the targets
Design the monthly campaign calendar for site wide promotions

CRM strategymarketing automationuser experienceanalyticsCRM StrategyUser Experience

Uber

2 roles

Senior Growth Marketing Manager

Promoted

Feb 2018 – Oct 2019 · 1 yr 8 mos

Owned and revised the charter for better customer experience
Identified and monitored metrics to compare the user retention and ARPU
Analysed data to identify the ideal timing and target size of various promotional offers
Performed App performance analysis - funnel performance, retention cohorts, uninstall analysis
Developed predictive models to forecast the probability of monetization of users and recommend offers most relevant to each user on the basis of the significant predictor variable.
Mapped customer journey and developed listening points in the journey.
Planned and executed various Engagement and Retention campaigns using Email, SMS and Mobile-app marketing
Located opportunities for improvement through AB testing and analyzed the results by comparing relevant key metrics

customer experienceuser retentiondata analysisengagement campaignsCustomer ExperienceData Analysis

Growth Marketing Manager

Jan 2017 – Feb 2018 · 1 yr 1 mo

Involved in the Development, Implementation & Improvement of the business's workflow
Engaged online audiences by placing a strong focus on developing all-round brand marketing campaigns for social media
Managed creative media agency relationships through collaboration to maximize cost-effectiveness, optimize delivery schedules and maintain service standards
Drove SMS and Email marketing initiatives to increase product visibility and market performance
Orchestrated multiple flagship projects within strict timeframes and budget constraints by solving complex problems and working closely with India and the US leadership

brand marketingSMS marketingemail marketingproject managementBrand MarketingProject Management

Mu sigma inc.

Growth & Analytics

Nov 2015 – Jan 2017 · 1 yr 2 mos

Created and managed all mobile and web campaigns across multiple ad networks and platforms (e.g. iOS, Google Play, Google, Facebook, LinkedIn); implement daily and weekly changes to active ad campaigns
Performed deep analysis of User behaviour for all platform using strong data analytics
Actively monitored the latest products and features from partner ad networks
Collaborated with the Graphics team on creative development.
Influenced internal marketing plans across the marketing organization to help improve first-time user engagement and acquisition
Regularly generated growth-focused ideas and hypotheses, and then rigorously tested them

campaign managementdata analyticsuser engagementCampaign ManagementData Analytics