Samreen Samar

CEO

Delhi, India3 yrs 7 mos experience

Key Highlights

Product enthusiast with a strong marketing background.
Proven track record in driving user engagement.
Published author with research on educational trends.

Stackforce AI infers this person is a Product and Marketing Specialist with a focus on user engagement and strategic partnerships.

Contact

Skills

Core Skills

Product StrategyMarketing StrategyCorporate StrategyCareer DevelopmentResearch And DevelopmentMarketing ManagementResearch

Other Skills

CRM ManagementUser Behavior AnalysisCampaign ManagementProduct TroubleshootingUser Feedback GatheringStrategic PartnershipsEvent CoordinationMarket ResearchInnovation ManagementPublic RelationsTeam ManagementData AnalysisData CollectionPresentation Development

About

About me? I am the best but hey quick reality check no one can ever be the best instead, can be better. Better than others? No, better than what you were a year ago, a week before or a day before. So, yes I am better than my older version in terms of an overall human and a working professional as well. I am improving every minute and trying to end up as an influential personality. I am highly passionate to revolve my career around product and marketing. I love to work keeping myself as the customer place and delivering the best. My professional journey began in 2023, and since then, I've been on an exhilarating ride, transforming ideas into actions and have created long lasting impact. Eager to collaborate, innovate, and create meaningful solutions, Staying highly optimistic, I'm embracing every chance to learn and grow.

Experience

3 yrs 7 mos

Total Experience

1 yr

Average Tenure

2 mos

Current Experience

Google

PMA, Top Business Partner

Mar 2026 – Present · 2 mos

Zomato

Product Associate

Sep 2023 – Apr 2025 · 1 yr 7 mos

> Managed CRM of Zomato Gold and delivered insights on user behavior that informed tweaks to product and communication strategies.
> Have analyzed pre and post purchase funnels to understand customer behavior. Further, improving conversion paths and overall retention.
> Managed over 80+ campaigns, driving consistent uplift in engagement and user acquisition through digital platforms and in-app placement.
> Worked on 20+ partnership collaboration to amplify brand visibility and brought down campaign CPA by 13%.
> Actively supported product troubleshooting during new feature launches. Further, gathered user feedback, reported bugs, and suggested product enhancements for better user experience.
> Experiments altogether enhanced Zomato gold purchase by 22% which played a pivotal
role in achieving annual team goal.

CRM ManagementUser Behavior AnalysisCampaign ManagementProduct TroubleshootingUser Feedback GatheringProduct Strategy+1

Horizon the placement cell | maitreyi college | university of delhi

Head of Corporate Strategy

Jul 2022 – May 2023 · 10 mos

> Developed strategic partnerships with corporations to facilitate internships and job placements for students and managed financial resources effectively to support career development programs.
> Coordinated career fairs, workshops, and networking events to connect students with industry professionals. Provided resources for resume building, interview preparation and career planning.

Strategic PartnershipsEvent CoordinationCareer DevelopmentCorporate Strategy

Project up

Research Bootcamp Participant

Nov 2021 – Nov 2021 · 0 mo

> Awarded as - The Best delegate of the Research Bootcamp 5.0
> Conducted research on "Understanding Impact of COVID-19 on educational trends" and had the research paper accepted for publication in - the International Journal of Policy Sciences and Law.
> Participated in group discussions to share findings and receive feedback from peers and mentors.

ResearchData Analysis

Enactus maitreyi

Research and Development Executive Member

Aug 2021 – Jul 2022 · 11 mos

> Contributed to the execution of R&D strategies. Collaborated with cross-functional teams to drive innovation and product development initiatives.
> Conducted market research to identify emerging opportunities and facilitate knowledge among R&D teams to foster a culture of creativity and excellence.

Market ResearchInnovation ManagementResearch and Development

Growth central vc

Research Intern

Aug 2021 – Oct 2021 · 2 mos

> Assisted research managers in identifying ideas, collecting data, drawing high level conclusions, and providing recommendations accordingly. Developed presentations to facilitate effective decision-making.

Data CollectionPresentation DevelopmentResearch

Marketricks maitreyi college

Head of Marketing Department

Jul 2021 – Jul 2022 · 1 yr

> Cultivated positive relationships with other societies/colleges and developed public relation campaigns to enhance the college's reputation.
> Mentored and grew the marketing team ensuring alignment with departmental KPIs and the vision of society.

Public RelationsTeam ManagementMarketing Management