Jun 2019 – Jan 2021 · 1 yr 7 mos · Gujarat, India

• Responsible for supply engagement across Gujarat.
• Leading a 5-members engagement team.
• Handling all engagement channels from in app promotions to
• comms.
• Launched & owned SMILES, an indirect monthly credit-based
• incentive plan to increase the supply engagement on the
• platform and reward DE upon completion of the applicable
• TnCs.
• Reduced attrition by 14% through RnRs and market linked
• promotions like sports campaign, touch point based rewards
• etc Working closely with the Central team to rollout new
• offerings and initiatives to increase the engagement on the
• platform.
• Planned budget, track spend and impact of all engagement
• activities for Gujarat.
• Responsible for NPS across areas and identifying issues.
• Responsible for Inventory management.

Jul 2018 – Jun 2019 · 11 mos

• Ancillary : Piloted the whole Ancillary Campaign with 600+ Vehicles in order to build better driver earnings and also market the product side-by-side
• ● City Launch: Successfully launched Uber in Prayagraj, Varanasi, and Agra under given timelines with adequate supply and Demand thereafter and post that also hitting the designated Trip Target within First 10 days of launch.
• ● Traditional marketing: Led efforts to generate supply and demand for Moto in Kanpur and Lucknow, through multiple ATL/BTL activations. Collaborated with the regional team to meet tight launch timelines

Oct 2016 – Jun 2018 · 1 yr 8 mos

• Responsible for entire re-engagement product cycle.
• Engaged drivers on platform via Driver Obsession campaigns.
• Daily duties include increasing driver productivity on platform through re-engagement,one on one interactions & personalized training.
• Managed the complete execution cycle of the community gathering, “ UBER SAMAAJ”, a forum for drivers to present their problems and pain points onboard. Through active follow ups ensured escalations and speedy resolution of the important issues.
• Through continuous exercise and effective execution ensured increase in driver sentiment. As a result,UBER AHMEDABAD is leading the DO charts across cities pan India consistently.
• Responsible for complete operational execution of major partnerships aimed at improving lives of driver community.
• Trained driver partners on new products,engagement surveys and on service quality.
• Co-designed the internal newsletter “UBER SAMACHAR” and evolved it as an effective medium to
• connect with driver partners,which is replicated in cities across India.

Apr 2016 – Sep 2016 · 5 mos · Lucknow Area, India

• Responsible for onboarding users & increasing their performance on platform.
• Day to day work involved solving complex customer problems & help them with instant fixes.
• The overall retention rate more than doubled,which directly translated into increase in sales.