Apr 2021 – May 2022 · 1 yr 1 mo · Gurugram, Haryana, India

• Wrote SEO-optimised financial content for bank accounts, credit cards, insurance plans, loans, and FDs across the website.
• Created and optimised product landing pages, FAQs, CTAs, and pop-ups to improve conversions and user intent targeting.
• Enhanced thin and decaying content through keyword research, on-page SEO, and content restructuring.
• Drafted social media posts, emailers, and video scripts, including content for the company’s YouTube channel.
• Restructured business unit pages, landing pages, and articles for better readability and SEO performance.
• Edited and reviewed team content to ensure quality, accuracy, and brand consistency.

Oct 2019 – Mar 2021 · 1 yr 5 mos · Noida, Uttar Pradesh, India

• Created SEO-optimised blog posts, articles, press releases, social media content, and push notifications to drive organic reach and engagement.
• Wrote and optimised product landing pages for tools such as App Builder, Website Builder, Chatbot Builder, Photo Editor, and Graphic Design Software.
• Improved thin and decaying content through keyword research, content enrichment, and on-page SEO optimisation.
• Restructured blogs, landing pages, and articles to enhance search visibility, readability, and conversions.
• Developed FAQs, CTAs, and pop-up copy aligned with user intent and SEO best practices.
• Created video scripts for the company’s YouTube channel, focusing on clarity, engagement, and product education.
• Reviewed and edited team content to ensure quality, consistency, and SEO compliance before publication.

Mar 2019 – Oct 2019 · 7 mos · Noida, Uttar Pradesh, India

• Managed daily email communication with clients, preparing clear, well-structured, and professional drafts.
• Wrote SEO-friendly marketing copy to promote financial services and improve user engagement.
• Created live market commentary content with real-time stock updates for the client website.
• Covered financial news using primary and secondary research sources, ensuring accuracy and timeliness.
• Ensured content compliance, maintained work logs, and followed editorial guidelines.
• Conducted team huddles to communicate updates, align tasks, and maintain workflow efficiency.

Jan 2015 – Feb 2018 · 3 yrs 1 mo · Noida, Uttar Pradesh, India

• Created training and onboarding content for IBM portals, including Your Learning and New Hire Trainee (NHT) programs.
• Wrote content for IBM product launches, acquisitions, and corporate announcements throughout the year.
• Developed articles on IBM Cloud acquisitions, market share growth, and technology progress.
• Drafted press releases and internal communications for client websites and employee mass mailers.
• Translated complex technical concepts into clear, user-friendly content for diverse audiences.
• Conducted technical training sessions to improve service quality and team performance.
• Prepared daily reports, incident summaries, and performance trackers to support operations and communication.