Ruchi Gohri

Content Writer

Noida, Uttar Pradesh, India10 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in SEO-driven content creation.
  • Proven track record in enhancing user engagement.
  • Skilled in managing content quality and strategy.
Stackforce AI infers this person is a Content Strategist with expertise in SEO and digital marketing across Real Estate and Fintech sectors.

Contact

Skills

Core Skills

Content StrategySeoTechnical Writing

Other Skills

News WritingWeb Content WritingContent ManagementContentContent DevelopmentPop-up Displaysvideo contentContent Management Systems (CMS)PublishingBlog CreationBlogWeb storyAnalytical SkillsWordPressArticle Writing

Experience

10 yrs 2 mos
Total Experience
2 yrs
Average Tenure
4 yrs
Current Experience

Magicbricks

Senior Content Writer

May 2022Present · 4 yrs · Noida, Uttar Pradesh, India · On-site

  • Created well-researched, SEO-driven blogs, landing pages, and home loan content to boost organic traffic, search visibility, and user engagement.
  • Wrote high-converting product and service pages for offerings such as MB Prime, Home Loan Packages, Rent Agreements, and Loan Calculators.
  • Developed engaging visual and news stories using SEO-optimised copy, high-quality images, and videos to enhance reach and retention.
  • Refreshed and optimised existing content through keyword research, on-page SEO, and performance analysis using industry-standard SEO tools.
  • Coordinated with external content agencies, ensuring content quality, accuracy, and SEO best practices before publication.
  • Maintained content tracking and reporting dashboards, delivering weekly performance insights to management.
News WritingWeb Content WritingContent StrategySEO

Policybazaar.com

Senior Content Writer

Apr 2021May 2022 · 1 yr 1 mo · Gurugram, Haryana, India

  • Wrote SEO-optimised financial content for bank accounts, credit cards, insurance plans, loans, and FDs across the website.
  • Created and optimised product landing pages, FAQs, CTAs, and pop-ups to improve conversions and user intent targeting.
  • Enhanced thin and decaying content through keyword research, on-page SEO, and content restructuring.
  • Drafted social media posts, emailers, and video scripts, including content for the company’s YouTube channel.
  • Restructured business unit pages, landing pages, and articles for better readability and SEO performance.
  • Edited and reviewed team content to ensure quality, accuracy, and brand consistency.
Web Content WritingContentContent StrategySEO

Appy pie

Web Content Writer

Oct 2019Mar 2021 · 1 yr 5 mos · Noida, Uttar Pradesh, India

  • Created SEO-optimised blog posts, articles, press releases, social media content, and push notifications to drive organic reach and engagement.
  • Wrote and optimised product landing pages for tools such as App Builder, Website Builder, Chatbot Builder, Photo Editor, and Graphic Design Software.
  • Improved thin and decaying content through keyword research, content enrichment, and on-page SEO optimisation.
  • Restructured blogs, landing pages, and articles to enhance search visibility, readability, and conversions.
  • Developed FAQs, CTAs, and pop-up copy aligned with user intent and SEO best practices.
  • Created video scripts for the company’s YouTube channel, focusing on clarity, engagement, and product education.
  • Reviewed and edited team content to ensure quality, consistency, and SEO compliance before publication.
Pop-up DisplaysWeb Content WritingContent StrategySEO

Dion global solutions ltd

Web Content Writer

Mar 2019Oct 2019 · 7 mos · Noida, Uttar Pradesh, India

  • Managed daily email communication with clients, preparing clear, well-structured, and professional drafts.
  • Wrote SEO-friendly marketing copy to promote financial services and improve user engagement.
  • Created live market commentary content with real-time stock updates for the client website.
  • Covered financial news using primary and secondary research sources, ensuring accuracy and timeliness.
  • Ensured content compliance, maintained work logs, and followed editorial guidelines.
  • Conducted team huddles to communicate updates, align tasks, and maintain workflow efficiency.

Ibm

Senior Practitioner

Jan 2015Feb 2018 · 3 yrs 1 mo · Noida, Uttar Pradesh, India

  • Created training and onboarding content for IBM portals, including Your Learning and New Hire Trainee (NHT) programs.
  • Wrote content for IBM product launches, acquisitions, and corporate announcements throughout the year.
  • Developed articles on IBM Cloud acquisitions, market share growth, and technology progress.
  • Drafted press releases and internal communications for client websites and employee mass mailers.
  • Translated complex technical concepts into clear, user-friendly content for diverse audiences.
  • Conducted technical training sessions to improve service quality and team performance.
  • Prepared daily reports, incident summaries, and performance trackers to support operations and communication.
Web Content WritingContentContent StrategyTechnical Writing

Education

Jitesh Vlog

Master of Arts - MA

Jul 2011Jun 2012

Jitesh Vlog

Master of Commerce

Jul 2008Jun 2010

Jitesh Vlog

Bachelor of Commerce - BCom

Jul 2005Jun 2008

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