Jan 2021 – Mar 2023 · 2 yrs 2 mos · Ahmedabad, Gujarat, India

• Work on product messaging.
• Manage a team of content writers.
• Manage website maintenance and content.
• Maintain Social Media calendar.
• Enable channel marketing and sales team with the right collaterals.
• Main analytics dashboard on Google data studio.
• Coordinate with SEO team for of-page activities.
• Create a Landing page for PPC campaign.
• Work on building case studies.

Mar 2019 – Mar 2020 · 1 yr

• Write ITSM specific blogs for the company blog page and even guest posts for third party publishers.
• Create marketing collaterals for ITSM.
• Create event collaterals for events link PinkAsia19.
• Write case-study on customers using ITSM.
• Social media post content around ITSM.
• Ideate and write website content about ITSM on the main company website.
• Quora marketing
• Create mailer content for partners.
• PPC keyword research for ITSM

Nov 2017 – Mar 2019 · 1 yr 4 mos

• Organized and prepared user manual/technical documentation of the
• product.
• Wrote marketing content for the parent company.
• Developed website content for the company's flagship SAAS product.
• Actively involved in the PinkVERIFY process of the product.

Mar 2020 – Jan 2021 · 10 mos · Pune, Maharashtra, India

• Continuously improve website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Optimize copy and landing pages for search engine marketing.
• Generate potential leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Design, manage & optimize company sites using WordPress CMS and related layout optimization methods.
• Implement SEO strategies & perform competitive analysis to improve traffic
• Identify trends & insights, optimize & increase performance on all digital platforms based on insights.
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
• Develop, track and manage email campaigns including the template designs, calls-to-action, and content used in our email sends. Grow our email list organically.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Help drive content strategy and create product materials ranging from demos to web copy to presentations to whitepapers, and more to support marketing and sales efforts.
• Writing various types of articles on a wide range of topics for our blog and maintaining an editorial calendar.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Quora, and additional channels that may be deemed relevant.
• Collaborate with designers, product marketers, sales professionals, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Help in creating product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.

Feb 2016 – Jun 2016 · 4 mos · Greater Ahmedabad Area

• Icreate is an autonomous center for excellence in entrepreneurship based in Ahmedabad, Gujarat. Grooming is one of their flagship programmes meant to prepare the next generation of entrepreneurs. Their model is simple: select a group of individuals; train them in the various aspects of starting an enterprise; and finally give them the opportunity to raise money for their b-plan. Training is imparted through both theoretical study and practical projects.
• I have also managed a campaign to raise money for charity as part of the grooming programme.

Jul 2015 – Jan 2016 · 6 mos · Greater Ahmedabad Area

• Process data and apply it in an accurate manner to the database using technical and financial knowledge.
• Standardization, collection and validation of corporate annual, semi-annual or quarterly financial data from companies; published reports.
• Keeps up-to-date in knowledge of content sets. Builds industry knowledge by understanding industry trends and reporting standards.
• Provides input and ideas for new collection methods and product enhancements related to the covered content sets.
• Troubleshoots problems or issues and provide support to the team.

Apr 2014 – Jun 2014 · 2 mos · Ahmedabad

• My job was to develop the market of lubricant at Ahmadabad and Gandhinagar, and to study the activities of the DSRs working there.
• I was also entrusted to create a plan to increase the effectiveness of the DSRs under my purview.