Pankhuri Agrawal

Brand Manager

Bengaluru, Karnataka, India8 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Experienced brand manager in FMCG marketing.
Proven success in digital marketing campaigns at Adobe.
Strong academic background with an MBA from IIM Vishakhapatnam.

Stackforce AI infers this person is a Brand Manager with expertise in FMCG and Digital Marketing.

Contact

Skills

Core Skills

Brand ManagementMarketing Strategy

Other Skills

Brand MarketingMarketingGo-to-Market StrategyCreative StrategyDigital StrategyStrategic PlanningSalesSales ManagementDirect SalesSales ProcessesRetail SalesSales PresentationsSales & MarketingBrandingAdobe Campaign

About

Brand manager for Minute Range (3 Minute Breakfast and Ready-to-Eat) category of MTR. Building this new age category with a lot of excitement and creativity. Diving in the amazing world of FMCG marketing everyday with motivation and zeal to make a difference. Before joining MTR, I was a part of the Placement committee of IIM vishakhapatnam from where I completed my MBA in Marketing. Prior to my MBA, I have worked in Adobe as a Digital Marketing Consultant for their "Adobe Campaign" product and have delivered many successful marketing campaigns to various international clients across the industries. I have also been a part of Accenture as a Software Developer at the start of my career. Always working towards new experiments and experiences!

Experience

8 yrs 9 mos

Total Experience

1 yr 6 mos

Average Tenure

2 yrs 2 mos

Current Experience

Britannia industries limited

Brand Manager

Feb 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Mtr foods private limited

2 roles

Brand Manager

Jul 2022 – Feb 2024 · 1 yr 7 mos

Brand MarketingMarketingGo-to-Market StrategyCreative StrategyDigital StrategyMarketing Strategy+2

Management Trainee

Jul 2021 – Jun 2022 · 11 mos

Heritage foods ltd.

Market Intelligence Specialist

Feb 2021 – May 2021 · 3 mos · Visakhapatnam, Andhra Pradesh, India

Outlook publishing (india) pvt. ltd.

Sales And Marketing Specialist

Dec 2020 – Jan 2021 · 1 mo

Honeytub (surichi foods and agri products llp)

Sales And Marketing Intern

Jun 2020 – Aug 2020 · 2 mos

Orchestrated in-depth research to strategize a GTM strategy for New Product Development in the Food and Beverages sector.
Conducted Primary Exploratory Research through in-depth interviews of stakeholders with an objective to identify market scope, critical “Must Haves”, opportunities and assess gaps in the current Market Scenario
Strategized Vendor-supplier negotiations to achieve a win-win situation regarding pricing strategy & Supply Chain Management.
Built partnership with multiple e-commerce vendors to build the Sales & Distribution Network for the product.

Deloitte india (offices of the us)

Summer Intern

Apr 2020 – Jun 2020 · 2 mos · Bengaluru, Karnataka, India

Shiksha.com

Campus Ambassador

Mar 2020 – Aug 2020 · 5 mos

Campus Ambassador and Published Author at Shiksha.com
https://www.shiksha.com/mba/articles/students-speak-parameters-taken-into-account-for-assessment-during-pi-blogId-34227
https://www.shiksha.com/mba/articles/once-upon-a-time-in-a-gd-blogId-40485

Indian institute of management visakhapatnam

2 roles

Placement Coordinator

Feb 2020 – Jun 2021 · 1 yr 4 mos · Visakhapatnam

Junior Placement Representative

Jul 2019 – Feb 2020 · 7 mos · Visakhapatnam

Adobe

Associate Technical Consultant

Nov 2017 – Jun 2019 · 1 yr 7 mos · Bangalore

Generated quarterly Revenues of Rs. 2.5 Million by managing multiple clients stretched across Industries. Performed audience segmentation & suggested targeting strategies to increase user activity on McDonald’s app. Designed personalized Email Marketing campaigns for MFS using Adobe Campaign Classic. Instituted full-fledged B2B Email Marketing Campaign aimed at high profile investors for MFS, and attained COTR (clicks to open rate) of 14% for the campaign, generating 110,803 clicks for 737,732 opens. Orchestrated Cross-channel campaigns and ensured the timely execution of all the Marketing activities. Created presale/onsale campaign for Relevent Sports, generated 40% of all tickets’ sales & 50% of revenue. Assisted the NSW Department of Education in data tracking, by coordinating with internal & external stakeholders. Crafted Digital Email offers to increase footfall at Station Casinos’ events & achieved higher customer retention. Organized hiring drives with Talent Acquisition Team as a member of the selection committee.

Accenture

Associate Software Engineer

May 2017 – Nov 2017 · 6 mos · Bengaluru, Karnataka, India

Developed a data collection platform for a Government of France project of centralizing medical records. Designed an appointment management portal enabling patients to review doctors and seek consultations. Created personalized repositories for effective tracking and analysis of the patient’s medical history. Bagged Performance Recognition Award during the first month into the first project of Accenture.