Ranajit Dam — CEO

Two decades is a long time in any industry, and during my 22 years in media (and counting), I feel like I’ve done it all. I’ve worked at a daily newspaper, overseen editorial for multiple magazines, written for specialised web properties, and even done corporate branding for one of the world’s largest technology companies. I feel like I’ve also seen it all. I started my journalism career when broadsheets were still considered the pinnacle of media, and saw the rise of SEO, clickbait and traffic directed by social networking sites. Now it seems like AI is punching further holes into an already ravaged industry. And yet content itself is hardly in danger of going away any time soon. Revenue projections might make for an uncomfortable conversation for publishers at the moment, but there’s no denying that people and organisations still crave to their name in writing. Companies are spending millions to hire top-level talent who can most effectively tell their stories. People around the world are paying out of their pockets for well-researched independent journalism; Substackers are becoming celebrities in their own right. The more the landscape changes, the more it seems to underline what is absolutely vital. It is a landscape that absolutely fascinates me. The intersection of content and AI has come with its own unsurprising set of warnings. There is slop everywhere. Storied publications are finding themselves having to part ways with experienced writers over plagiarism and unchecked use of ChatGPT. At the same time, the promise is undeniable. AI can be a supercharged copyeditor and fact-checker. It can help research into niche subjects by explaining complex concepts simply. And best of all, it can take the drudgery out of mundane tasks like corporate press release rewrites. AI can – and will – reshape content, whether it is journalism or marketing storytelling, in ways we cannot immediately fathom. What I do know is that someone has to figure out how to make AI work for content without letting it hollow out what makes content worth reading. That's the problem I find most interesting right now. If you're working on it too, I'd like to hear from you.

Stackforce AI infers this person is a seasoned media professional with expertise in editorial management and AI-driven content strategies.

Location: Singapore, Singapore

Experience: 21 yrs 10 mos