Oct 2021 – Jan 2024 · 2 yrs 3 mos · San Francisco Bay Area

• Elevated and improved the Customer Reference and Customer Advisory Board initiatives to scale with the growing Cloudflare organization, while building meaningful relationships with our greatest customer advocates and leading cross-functional teams to fulfill reference needs across the company.

Apr 2020 – Oct 2021 · 1 yr 6 mos · San Francisco Bay Area

• Built, designed and implemented the groundwork needed for a successful Customer Advocacy Program (e.g. Customer References, Customer Evidence and Customer Advisory Board).

Jan 2019 – Jan 2020 · 1 yr · Sunnyvale

• Built the Customer Advocacy program from the ground up and led all the initiatives through their processes to completion, while developing meaningful customer relationships and working cross-functionally across the entire organization to make sure all inputs were received and implemented.

Jul 2017 – Jan 2019 · 1 yr 6 mos · San Francisco Bay Area

• Developed, designed and managed a customer success program for Adobe’s Experience Cloud customers that helped them use Adobe’s digital marketing products more effectively, efficiently and at a higher capacity to foster customer retention, renewals and upsell.
• Worked cross-functionally across the entire Experience Cloud for program buy-in, implementation and continued management
• Built and led execution of strategy for repeated customer communications
• throughout the year
• Coordinated with product teams on new feature launches to plan future content for customer communication strategy
• Led the planning and execution of customer-facing experiences in North America that were then used as the template for the regions

May 2016 – Jun 2017 · 1 yr 1 mo · San Francisco Bay Area

• Managed global campaign strategy and integrated, cross-channel execution to generate awareness, demand and revenue for Adobe’s Experience Cloud business.
• Administered strategic campaign plan that delivers qualified leads to support and grow Adobe’s Experience Cloud business by applying best-in-class marketing strategies for maximum impact
• Led cross-functional team and orchestrated cohesive, multi-channel alignment to execute and optimize campaign plan
• Oversaw acquisition marketing strategies and tactics across all digital channels with a key focus on data driven decisions and optimizations for company efficiencies

Mar 2014 – May 2016 · 2 yrs 2 mos · San Francisco Bay Area

• Spearheaded customer marketing initiatives for customer acquisition, upsells and renewals.
• Designed, operated and maintained customer programs for both internal and external use that generated awareness, revenue and goodwill for Livefyre
• Trained customers how to effectively and creatively use Livefyre API's to extend the platform for more tailored, robust use cases
• Headed the planning and execution for sponsorships at corporate conferences

Dec 2012 – Feb 2014 · 1 yr 2 mos · San Francisco Bay Area

• Directed the strategy, timelines and execution of key product launches for premiere brands.
• LEAP MOTION
• Responsible for brand overhaul that resulted in 2.5X increase in quarter-over-quarter sales
• PLAYSTATION VITA
• Managed the development of a national omni-channel re-launch campaign for the
• PlayStation Vita
• NVIDIA
• Facilitated the development of global, mulitmedia campaigns for new NVIDIA product launches that transitioned the company from B2B to B2C
• NEW BUSINESS
• Led the new business teams through entire pitch process beginning with the RFP all the way up to focus group testing and final decision

Mar 2012 – Oct 2012 · 7 mos

• Managed the ideation and execution of local go-to-market ad campaigns for T-Mobile.
• 100% increase in year-over-year sales for installation at The Texas State Fair
• Saw 30% lift in sales for hyper local Windows Phone campaign
• Exceeded sales by more than 6x it's forecasted sales increase in national campaign

Jun 2011 – Mar 2012 · 9 mos

• Guided the T-Mobile cross-functional teams through projects, helping to complete them efficiently, on time, and on budget

Jan 2011 – Jun 2011 · 5 mos

• Managed day-to-day activities for the San Antonio Conventions and Visitors Bureau (SACVB)
• Managed and inspired social media activity for the SACVB
• Authored SACVB blog content for branding and promotions
• Worked directly with CEO on internal company and client projects
• Researched and contracted bloggers to attend San Antonio Press Tour events
• Maintained relationships with press, bloggers, and strategic partners
• Was offered to be a member of a 2012 US Presidential Candidate’s social media campaign

Jun 2010 – Jul 2010 · 1 mo

• Gained invaluable experience working directly with client teams on national advertising campaigns, marketing strategies, and research projects
• Concepted event for the Texas Lottery, which was executed at the University of Texas, Texas A&M and Texas Tech football games. The events were visited by over 300,000 people during the 2010 football season.