Swastika Chatterjee

Digital Marketing Specialist

Mumbai, Maharashtra, India20 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in building customer-centric marketing campaigns.
  • Proven track record in B2B marketing across multiple regions.
  • Skilled in managing digital marketing strategies and budgets.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B marketing and campaign management.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingB2b MarketingEmail MarketingBudget ManagementProduct Branding

Other Skills

Group DynamicsOrganization SkillsPositioning (Marketing)Customer ProfilingAction Plan CreationTeamworkProject Portfolio ManagementData InterpretationCustomer Lifecycle ManagementCustomer MarketingDigital ChannelsSoft SkillsOral CommunicationBusiness InsightsMarketing Budget Management

About

Marketing professional that thrives on building customer-centric campaigns that matter. Digital marketing | Social Media Marketing| Email Marketing| Event management - physical & virtual Strategic marketing | B2B marketing | ATL, BTL activities

Experience

20 yrs 1 mo
Total Experience
6 yrs 8 mos
Average Tenure
16 yrs 10 mos
Current Experience

Oxford university press

3 roles

Marketing lead - UK, EMEA, ANZ, India, and South East Asia

Promoted

Aug 2020 – Present · 5 yrs 9 mos

Group DynamicsOrganization SkillsDigital MarketingB2B Marketing

Institutional Marketing Manager

Jun 2012 – Aug 2020 · 8 yrs 2 mos

Group DynamicsOrganization SkillsDigital MarketingB2B Marketing

Senior Marketing Executive

Jul 2009 – Jul 2012 · 3 yrs

  • Involves brand promotion, budget management, email campaigns, customer profiling, lead generation campaigns, research of South East Asian countries, database management, conference representations.
  • Also Customer support and Sales Support.
Organization SkillsPositioning (Marketing)Email MarketingBudget Management

Reliance capital | reliance group

Centre Manager

Apr 2008 – Jul 2009 · 1 yr 3 mos

Positioning (Marketing)Product Branding

Aicar business school

Student

Jan 2006 – Jan 2008 · 2 yrs

Action Plan CreationTeamwork

Education

Asian Institute of Communicationa nd Research AICAR

PGDM — Marketing

Jan 2006 – Jan 2008

Jadavpur University

Bachelor of Business Administration — Business Studies

Jan 2003 – Jan 2006

J D Birla

BBA

Jan 2003 – Jan 2006

St. Johns diocesan

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