Dec 2024 – Present · 1 yr 3 mos · United States · Remote

• Legal AI SaaS, PLG:
• Built PLG-focused content and growth loops, created a scalable content strategy for building the CEO’s founder brand, and helped create product and expert-led content across social, email and blog.
• Sustainability SaaS, SLG:
• Delivered positioning strategy that improved conversion rates; helped founders sharpen ICP focus and messaging clarity, and built their LinekdIn content strategy from scratch.
• Also working with other SaaS startups (seed, series A) on projects across positioning & messaging, SEO strategy, founder-led brand building, and more.

Sep 2023 – Nov 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India

• GTM Execution: Collaborated with PMM, Sales and CS for multiple product launches, driving 150% MQL growth in one quarter.
• Thought Leadership & PR: Ran exec LinkedIn strategy (CEO, COO, CTO, VP Sales) → 10Mn+ impressions within 8 months + SpotDraft's Series A announcement.
• Positioning: Led org-wide rollout of new positioning after testing it via Wynter and customer interviews.
• Launched one of our most successful competitor displacement campaigns: → 500+ signups, 10% demo conversion.
• Sales Enablement: Created 50+ assets (battlecards, case studies, decks, reports, etc.) across the funnel.
• Event Management: Worked closely with event manager to figure out positioning, messaging, booth setup, swag and more at each event. Wrote CXOs’ speech, prepared high-profile guests for roundtables, and more.

Apr 2022 – Sep 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Joined SpotDraft pre-Series-A as the second marketer on the team & helped build the function from scratch.
• Helped build our inbound marketing engine, adding $2M to SpotDraft’s ARR within 18 months.
• Developed and executed SpotDraft's content strategy, increasing website traffic by 300% in 12 months.
• Managed CEO’s LinkedIn account, positioning him as a thought leader, garnering high engagement and 4Mn+ impressions from targeted audiences within 12 months.
• Launched our podcast, The Abstract, in collaboration with our Head of Community, and grew it to 500+ subscribers within 6 months of launch.
• Led creation of 500+ content pieces, across formats like podcast episodes, short-form videos, blog posts, social posts, webinars, and more.

Apr 2021 – Apr 2022 · 1 yr

• Created a comprehensive industry and use-case-specific sales enablement repository, cutting sales cycle time by 25%.
• Led the announcement and PR for our Series C, Series D, and Exotel's Merger and Acquisition.
• Scaled content team and operations, driving 40% increase in organic traffic, leading to a proportional increase in sign-ups.
• Optimized paid marketing campaigns across channels, reducing cost per qualified lead by 30%.
• Launched our flagship virtual event, JumpStart, increasing brand visibility and generating 300+ leads per event.

Mar 2020 – Apr 2021 · 1 yr 1 mo

Jun 2018 – Feb 2020 · 1 yr 8 mos · Chennai Area, India

• Owned positioning and messaging for key products under the ManageEngine suite - Desktop Central & OS Deployer.
• Analyst Relations: Supported analyst briefing, helped prepare customers for analyst interviews, ended up with Desktop Central being placed in Gartner’s Magic Quadrant for the first time.
• Worked closely with the design team to come up with customized landing pages for marketing campaigns.
• Came up with marketing collateral for lead generation.
• Drove A/B testing for conversion rate optimization.
• Analyzed existing campaigns on Google Ads to improve the quality score of our primary keywords.
• Ran email campaigns to drive reviews for our product on third-party websites such as Gartner, Capterra, etc.
• Planned and executed the launch of a new product, OS Deployer, resulting in 100+ sign ups within 2 weeks.
• Developed and executed our content strategy, increasing website traffic for ManageEngine’s endpoint management product, Desktop Central, by 30%.
• Ran targeted campaigns to drive customer reviews for Desktop Central on Gartner, ensuring we won Gartner’s “Customer’s Choice” award two years in row.