Jun 2024 – Oct 2025 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Sep 2023 – May 2024 · 8 mos · Gurugram, Haryana, India · Hybrid

• Ensured data accuracy and completeness in both marketing and
• CRM databases, achieving a data accuracy rate of 75% and main-
• taining a database completeness score of 80%.
• Utilized Tableau for advanced data visualization, providing in-
• sightful dashboards for real-time monitoring.
• Tracked and analyzed marketing campaign performance, achiev-
• ing a 10% increase in conversion rates through optimized tech-
• nology utilization and a 15% reduction in marketing expenditure
• variances against budget allocations.
• Provided training sessions for the marketing and sales teams,
• resulting in a 20% improvement in CRM user adoption rates and
• a 25% increase in lead conversion rates.
• Developed and maintained quarterly revenue forecasts within
• tolerable ranges, achieving a forecast accuracy of +/- 5% and
• gradually reducing the tolerable range to less than 2% by Q1 of
• FY 25.

Apr 2022 – Aug 2023 · 1 yr 4 mos · Gurugram, Haryana, India

• Led data-driven decisions through:
• Comprehensive business reviews for growth strategies.
• Collaborative performance dashboard implementation.
• Revenue metric analysis and optimization.
• Achieved revenue increase via SAAS demand analysis.
• Salesforce expert: configuration, analytics, and efficiency.
• Committed to operational excellence and strategic optimization.

Aug 2021 – Mar 2022 · 7 mos · Noida, Uttar Pradesh, India

• Data Transformation and Reporting: Proficiently transformed data for reporting and Key Performance Indicator (KPI) tracking. I managed Lead Squared (LS) data and created insightful reports using tools like Google Sheets and MS Excel, facilitating comprehensive reviews by the sales team.
• Reporting and Dashboard Management: I oversaw the production of reports and dashboards on a weekly, monthly, and quarterly basis. These reports were essential in facilitating discussions and strategic planning with the management team.
• Process Optimization: I proactively identified opportunities for process improvement and automation within our sales operations. My efforts resulted in the successful implementation of enhancements, streamlining both new and existing processes.

Jun 2020 – Jul 2021 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• In this role, I managed impactful marketing campaigns across various platforms, including PhonePe, Paytm, and Amazon, utilizing landing pages to engage and attract a wider audience. Additionally, I excelled in negotiating partnership agreements that were not only attractive but also aligned with our business objectives and strategies. My expertise extended to monitoring the performance of leads generated through these partnerships, working closely with counselors, and conducting in-depth analyses to enhance lead conversion rates. My track record demonstrates a commitment to driving results through innovative campaigns, strategic partnerships, and data-driven optimization, consistently contributing to organizational success.