Siddhartha Swarup — Digital Marketing Specialist

Siddhartha Swarup is #communication specialist, an #entrepreneur, #writer and a #serial innovator. An MBA by education, he has worked across 17 countries in 5 continents, managed communication projects worth over USD 35 million, set up one of the leading communication companies of East Africa and set up the largest mHealth projects in the world. Mr. Swarup has a keen interest in the transformative power of creativity and the role of ‘simple’ technologies in improving lives of the most marginalized people. Mr. Swarup has worked with a wide range of UN agencies, international NGOs and multi-national corporations such as Unilever and Pepsi. In recent years, as a Deputy Country Director at the BBC Media Action, he has been involved in the development and implementation of award winning, at-scale, technology and non-technology based innovations that include Mobile Kunji, Mobile academy & Anganwadi radio – solutions that are reaching hundreds of thousands of health workers and millions of families in rural India. Prior to joining BBC Media Action Mr. Swarup spent 12 years experience in strategic planning for Brands, social marketing and behavior change programs across 12 countries in Asia, Africa, South America and Caribbean. And I have just started! Consistently improved the bottom-line for all employers achieving up to 300% growth annually. Winner of Atticus Award (international award of WPP group for original writing in communication & marketing services). Created innovations in private sector partnerships in Guyana and Pakistan. Conducted international training sessions for Donors and International NGOs and Multi-national companies including USAID, Save the Children, PSI, Sara Lee, UNILEVER, AIT, JWT, UNICEF etc. Specialities: Innovation, Strategic Communication, Marketing, branding, Dev Sector, Brands

Stackforce AI infers this person is a Healthcare and Development Sector Marketing Innovator.

Location: Delhi, India

Experience: 26 yrs 5 mos

Skills

Brand Strategy
Digital Marketing
Marketing Strategy
Innovation Development
Product Development

Career Highlights

Managed communication projects worth over USD 35 million.
Launched award-winning mHealth innovations in rural India.
Achieved up to 300% growth for employers.

Work Experience

Howard Delafield International (HDI),LLP

Head of Global Business Strategy (1 yr 10 mos)

Roundglass Foundation

Marketing Lead (3 yrs 1 mo)

Bill & Melinda Gates Foundation

Lead Social and Behavior Change (2 yrs 6 mos)

Howard Delafield International (HDI),LLP

Managing Director, India and Director, International Operations (1 yr 2 mos)

BBC Media Action

Deputy Country Director & Director Health Projects (5 yrs 5 mos)

Astar Advertising

Executive Director (2 yrs 7 mos)

Howard Delafield International

Sr. Strategy and Creative Advisor (6 yrs 10 mos)

Asiatic-J Walter Thompson

Head of Strategic Planning (3 yrs 9 mos)

Education

Certificate Program at MIT Sloan School of Management

MBA

Siddhartha Swarup

Digital Marketing Specialist

Delhi, India26 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

Managed communication projects worth over USD 35 million.
Launched award-winning mHealth innovations in rural India.
Achieved up to 300% growth for employers.

Stackforce AI infers this person is a Healthcare and Development Sector Marketing Innovator.

Contact

Skills

Core Skills

Brand StrategyDigital MarketingMarketing StrategyInnovation DevelopmentProduct Development

Other Skills

Digital TransformationProduct InnovationCreative DirectionProduct Lifecycle ManagementNew Business DevelopmentArtificial Intelligence (AI)Business StrategyOrganizational ManagementInnovation ManagementCapacity BuildingSocial MarketingmHealthProject ManagementMarket ResearchStrategy

About

Experience

26 yrs 5 mos

Total Experience

3 yrs 4 mos

Average Tenure

3 yrs 1 mo

Current Experience

Howard delafield international (hdi),llp

Head of Global Business Strategy

Nov 2023 – Sep 2025 · 1 yr 10 mos · India · Remote

Lead business, product and marketing strategy for HDI's projects and prospects in the area of Serious Mobile Gaming, AI Bots and AR/VR targeted at Genz and adolescents.

Creative DirectionMarketing StrategyInnovation DevelopmentBrand StrategyProduct Lifecycle ManagementProduct Development+6

Roundglass foundation

Marketing Lead

Mar 2023 – Present · 3 yrs 1 mo · India

As Leader Marketing in 2023 lead all aspects of marketing for various verticals of RoundGlass group including RoundGlass Foundation, RoundGlass Sports, RoundGlass Sustain and Punjab Football Club. Currently managing all aspects of digital and other Marketing at Roundglass Foundation.

Brand StrategyProduct DevelopmentDigital TransformationProduct InnovationDigital Marketing

Bill & melinda gates foundation

Lead Social and Behavior Change

May 2017 – Nov 2019 · 2 yrs 6 mos · New Delhi Area, India

Brand StrategyProduct DevelopmentDigital Marketing

Howard delafield international (hdi),llp

Managing Director, India and Director, International Operations

Jan 2016 – Mar 2017 · 1 yr 2 mos · New Delhi Area, India

Innovation; Communication; Marketing for the Dev Sector
Howard Delafield International, LLP, founded in 1995, not only has the experience, capacity and innovative vision to deliver behavior change results but the audacity to change how those results are achieved. HDI’s signature approach is its use of a rapid response-driven 360 degree commercial marketing approach that combines the best practices of behavioral and social sciences, emerging mobile and social technologies with proven supply-and demand driven advertising and communication strategies.

Brand StrategyProduct DevelopmentProduct InnovationDigital Marketing

Bbc media action

Deputy Country Director & Director Health Projects

Aug 2010 – Jan 2016 · 5 yrs 5 mos · New Delhi Area, India

Responsible for all aspects of managing the organization, its projects and new business development.
Masterminded and launched award winning SBCC campaigns and some of the world's largest mHealth innovations - Mobile Kunji, Mobile Academy, Kilakari and Anganwadi Radio

Brand StrategyDigital Marketing

Astar advertising

Executive Director

Mar 2008 – Oct 2010 · 2 yrs 7 mos

Built the company from scratch to USD 5 Million+ Billing
Head of strategic Planning, New Business development and Incharge of Agency Management Functions.
Worked on Brands: Emirates Airlines, MoneyGram, Origin, GTV, Colgate-Palmolive, St. George Beer
Worked on BCC projects: UNICEF, World Learning, Engender Health, Abt. Associates, Oxfam, PSI, DKT

Digital Marketing

Howard delafield international

Sr. Strategy and Creative Advisor

Mar 2003 – Jan 2010 · 6 yrs 10 mos

Provided guidance and implementation support to US Govt. agencies, their local counterparts, Government agencies and implementing partners on social marketing, behavior change communication and Private Sector Partnerships. Worked across Asia, Africa, South America and the Caribbean.

Digital Marketing

Asiatic-j walter thompson

Head of Strategic Planning

Jun 1999 – Mar 2003 · 3 yrs 9 mos

Worked on top brands includingLux, Sunsilk, Organics, CLose-up, PEPSI, TOYOTA, Singapore. Also did extensive work on Social projects of UNICEF, UNDP, ILO etc. on issues such as Arsenic Mitigation, Child Rights, Girl's Education, Maternal Mortality, Immunization, Condom Marketing, HIV/AIDS etc.