Oct 2022 – Present · 3 yrs 7 mos

• BankSathi is a digital advisory platform that enables financial advisers to develop their digital presence and begin selling financial goods online

Jul 2022 – Present · 3 yrs 10 mos

• Lorien Finance is a fintech platform providing affordable student loans & retail banking to students looking to pursue education in the US

Nov 2021 – Mar 2024 · 2 yrs 4 mos · Noida, Uttar Pradesh, India

Apr 2017 – Nov 2021 · 4 yrs 7 mos

• Responsibilities include Product management, Business Strategy, Pricing decisions & GTMs
• Work with 99acres CBO, Group CEO, Sales heads to constantly align product goals with overall business objectives
• Working on a product led monetization strategy for key enterprise clients across top 8 metros
• Leading a high performing team working responsible for creating disruptive products in Real estate space in India
• Introduced a tech enabled differential pricing concept which worked seamlessly with current product purchases & payments
• Championed mobile first approach. Built profiling & personalization engine which increased responses from recommendations by 60%. Adding Whatsapp as a channel now.
• Worked on remarketing product to extend advertiser reach beyond 99acres

Jan 2016 – Apr 2017 · 1 yr 3 mos · New Delhi Area, India

• Part of NDTV new ventures core team
• Responsible for product strategy of NDTV online ventures, release-level feature choices
• Speed was key. Launched first version of product in less than 4 months
• Launched vernacular (Hindi) support to target NDTV Hindi audience
• Spearheaded implementation of Financial Reconciliation module - 80% savings in vendor remittances & refunds leakages

Jun 2012 – Jan 2016 · 3 yrs 7 mos · Noida / Washington DC Area

• hCentive (acquired by UHG) is the company behind success of healthcare.gov ( US govt. operated Insurance exchange)
• Defined Health Insurance Exchange product which changed how millions of users in US shop for health insurance (from eligibility checks to insurance comparison to recurring payments)
• Product used by tens of millions ( if not hundreds)
• Handled highly motivated teams across two different time zones. Traveled exhaustively to US to meet partners, customers etc.
• Led discussions with atleast 10 US healthcare giants including Aetna, Bluecross & Fidelity
• Back to back promotions in two years and youngest to be promoted to Director level.
• Optimized plan recommendations on basis of Relevance score (based on historical coverage, claims with expected live events) and Engagement rate. Enrollments from recommendations up by 35% in 2 years
• Pioneered single click renewals and seamless integrations with Carrier / Insurers systems.

Jan 2012 – Jul 2012 · 6 mos · New Delhi Area, India

May 2008 – Jan 2012 · 3 yrs 8 mos · Gurgaon, India

• Achieved lowest cost of acquisition of leads online through a course sampler model.
• Initiated a comprehensive database-marketing program, which increased repurchase by over 20%
• Expanded Training.com to markets outside India with special focus on USA, Nigeria & Vietnam
• Introduced a scratch card method for selling courses at NIIT centers and other outlets which led to sharp increase in sales by addressing problem of low credit card usage/penetration in India at that time (2009).
• Managed strategic alliances, sales channel & established a vendor/ reseller model and network throughout India for sale of assessment solutions.

May 2005 – Apr 2007 · 1 yr 11 mos