Apr 2020 – Mar 2021 · 11 mos · Gurugram, Haryana, India

• Achievement-driven professional with rich & qualitative experience of over 18 years in Channel Sales, Buying and Visual Merchandising
• Devised buying strategies basis the historical sales and planned growth, thereby ensuring products were available throughout the year without any gap for the stores
• Extensive experience in coordinating & assigning materials management tasks, including placing orders with the vendors, managing DOH and reducing Ageing Inventory
• Formulated & implemented business plan for the region for target & goal setting, merchandising planning, marketing budget, P&L accountability, KPI’s, new business development and so on
• Administered Office and School Supplies Category and achieved remarkable growth in the same
• Played a key role in generating sales in 3 key segments – Resellers, Office & Institutions and HoReCa (Hotel, Restaurant and Caterers)
• Rich & qualitative experience in Channel Sales Management, Distribution Expansion, Buying – Managing Category (achieving Top and Bottom Line) and Product Development
• Liaised with Sales Team to achieve sales target
• Attained “Best Merchant” Award in 2015; grew category mix from 1%to 2.25% of format sales
• Promoted newly launched products across the region and ensured new launches were listed by the partners
• Expertise in formulating and benchmarking functional best practices, competency profiling and mapping processes to focus on development of capabilities to meet goals
• A keen planner with a track record of developing operational policies/ norms, systems & controls, motivational schemes and customer service standards

Apr 2015 – Apr 2020 · 5 yrs

Jul 2011 – Mar 2015 · 3 yrs 8 mos · Gurgaon

• The job involved formulating & implementing business development strategy in Office Supplies & Furniture Category for Best Price – Cash & Carry Stores.
• Responsibility of achieving top line and bottom line for the categories assigned.
• Selection of right merchandise at right price, negotiating with Vendors, item count discipline, planogram and end cap planning, forecasting, inventory control and event management.
• Revenue generation through Space Selling.
• Generate sales in 3 segments of the business – Resellers, Office & Institutions and HoReCa (Hotel, Restaurant and Caterers).

Jul 2006 – Jul 2011 · 5 yrs

•  Taking necessary steps to enhance sales and maximize profits in the assigned territory.
•  Handling CFA operations and ensuring cost effective logistic operations and seamless materials movement to ascertain sufficient inventory levels at each sales outlet/ distribution channel.
•  Identifying and networking with financially strong and reliable distribution channel to facilitate more effective market penetration and reach.
•  Strengthening relations with the existing clients and exploring new market segments.
•  Associating with channel partners (retailers & distributors) and assisting them in maximizing the Return on Investments.
•  Designing & implementing marketing activities for promotion of products & thereby enhancing brand visibility/ coverage & reach.
•  Leading, mentoring and monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets. Reviewing & interpreting the competition & market information to fine tune the marketing strategies.

Jan 2002 – Jul 2006 · 4 yrs 6 mos

•  Preparing periodic sales & marketing plans (primary & secondary) in accordance with macro plans of the company and achieving the same.
•  Associating channel partners (retailers & distributors) and assisting them in maximizing the ROI.
•  Leading & mentoring the frontline sales team (Territory Sales Incharge) to deliver quality services in market.