Nov 2021 – Mar 2023 · 1 yr 4 mos · Hyderabad, Telangana, India

• Utilised advanced data analytics to drive strategic sourcing decisions, resulting in 20% - 25% improvement in procurement efficiency
• Automated recruiting processes using SQL, VBA, and Excel, reducing time spent on tasks by 10% - 154
• Conducted market research to enhance application conversion rates, sourcing over 10,000 global candidates
• Led and trained a team of 7 junior analysts, improving overall team performance and efficiency-

Apr 2021 – Aug 2021 · 4 mos · Gurugram, Haryana, India

• Brands: Cred, Faces Canada, Pulse (DS Group)
• Displayed exemplary promise through remarkable performance during the initial months by grasping a substantial understanding of on-going work on various brands
• Single handedly co-ordinated 360 degree digital presence of the brand Faces Canada and launched multiple products by creating a buzz on social media through TVCs and influencer marketing campaigns
• Took elaborate learnings from past creative performance and helped ideating multiple IPs resulting in a 3x performance boost on engagements
• Volunteered to participate in pitches for new brands and successfully landed clients like Organic Tattoo

Jun 2020 – Jul 2020 · 1 mo · Delhi, India

• Brands: Tinder India, OnePlus, Jagsfresh, CrystaCare
• Worked on myriad of marketing functions during my tenure that includes - influencer marketing, creative and content marketing, campus ambassador programs
• Participated in Tinder’s flagship campus ambassador program i.e TinderU, helping the brand understand GenZ ideologies, culture and latest trends
• Executed operations for the OnePlus campus ambassador by identifying and bucketing students into different categories basis their interests. E.g Tech and Non-tech

Dec 2019 – Feb 2020 · 2 mos · Gurgaon, Haryana, India

• Client: BMW India
• Was closely involved in the daily operations, Executed numerous client creative jobs. Coordinated within the team since the receipt of brief until the final AW was delivered. Worked for the mainline division for the BMW Dealers, BMW Aftersales & BMW NSC.
• BMW January sales push campaign pan India, Released various OOH, Press Ads for the same.
• Competition analysis of the luxury car segment, Did an in-depth study on the market players ( Mercedes-Benz, Audi, Volvo, Land Rover, Jaguar) and their communication strategy for the month of December and suggested improvisation ideas on the basis of the same to BMW.
• India Art Fair 2020 where BMW is a premium sponsor took place on the 30th of January. BMW art car by Andy Warhol was showcased in the same for which various BMW Excellence club members were invited. Helped formulate the communication strategies for the same and suggested some ideas that were adopted by the client.
• BMW Premium Selection communication strategy for the year 2020 involved me. Analyzed how what strategies have been adopted by the competitors in the luxury used car market. Formulated the plan for BMW and in what ways BMW can take advantage of the authenticity it would have while entering the used car market.

Sep 2019 – Nov 2019 · 2 mos · Gurgaon, India

• Softwares : Advanced Microsoft Excel, Microsoft PPT, Tableau, Google Fusion sheets
• Core responsibilities
• Compile and upload city touch points data of Vietnam, Thailand & Malaysia for ‘OOHZONE’ tool deployment. ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its sheer scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping. The tool’s state of the art planning mechanism is foolproof and facilitates the know-how of critical data points integral to a robust brand-centric OOH plan. The tool incorporates consumer insights of over 24 OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs. When all combined, the tool designs a detailed online plan with mapping of consumers vis-à-vis media, providing an integrated plan in absence of any research or data
• Work with the team leaders for the designing & planning of media plans for various clients. Form an out of the box OOH media strategy for the brand according to the briefing to guarantee maximum visibility across the desired locations in an innovative manner. Work on OOHZONE tool for the media strategy & planning for location & TG based heat mapping for the clients.
• Learnt the crux of influencer marketing campaign planning. How to derive reasonability for the client pre-campaign, Identifying the right influencer for the right brand & the right medium through various data analytical tools. (Hype Auditor, Keyhole) Analysing post campaign performance, response and audience sentiments.
• Devising new methods of rural marketing for Brands.

Apr 2019 – Feb 2023 · 3 yrs 10 mos · New Delhi Area, India

• Was part of the core team of BUZZOYO - Exclusive Inroom for OYO rooms. The magazine serves as infotainment to the guests and as an additional revenue stream to OYO. Pitched the idea to over 40 clients generating over $100k in revenue
• Managing humongous digital media budgets for clients ranging from the sectors such as Education, FMCG, F&B and Sports.
• Negotiated media worth 2.5 million dollars, for our clients, from multiple digital, ATL and BTL media houses.
• Delivered 5x growth in impressions to our major clients amounting to a total of over 100M impressions in a month
• Led multiple impactful digital and outdoor campaigns and increased cost efficiency through strong negotiations
• Handled Real-time Social Media campaigns of clients, helped in an event activation of a client in the Jesus and marry College. Innovative post Ideas for clients with relevance to the product and trending affairs.