Jan 2022 – Present · 4 yrs 4 mos

• Working with both start-ups and global entities: customer experience data management, marketing / advertising, strategic positioning, go-to-market tactics, technical roadmap and vendor assessments.

Jan 2021 – Jun 2022 · 1 yr 5 mos · Sunnyvale, California, United States

• Own and manage vision, roadmap, and execution of all global data and digital products for PepsiCo.
• ● Led team to articulated 5-year product development roadmap (and related funding options) for global data and digital priorities.
• ● Drove detailed first year roadmaps and resourcing plan including epic-level breakdown across all strategic initiatives.
• ● Established product management team vision and values across the organization.

Jan 2018 – Jan 2021 · 3 yrs · Sunnyvale, California, United States

• Acted as product lead for bidding and buying platforms and related tools for marketing tool suite across all marketing channels. Led team of 45 product managers who prioritized and executed across ~ 200 engineers/data scientists.
• ● Served as customer data product lead for company, which included vision, execution, and integration of offline and online events and experiences for one of largest consumer data sets in world (data for over 80% of U.S. households).
• ● Implemented identity graph, which unifies offline and online transactions and events for one of largest consumer data sets in world.
• ● Led CCPA compliance efforts.
• ● Key contributor to CEO-level negotiation on strategic partnerships with emerging digital partners (Google, Microsoft, Facebook, Verizon, etc.).

Jan 2016 – Jan 2018 · 2 yrs · Mountain View, California, United States

• Recruited to re-architect ad tech and marketing tech solutions globally.
• ● Expanded purview, after one year, to own data platform solutions and personalization efforts across full user journey including marketing, sales, customer care, owned and earned media, and all business segments.
• ● Oversaw innovations including introduction of machine learning and collection of data to feed training, establishment of testing practice, and directing strategy and tooling to bring marketing tactics in-house (from agency led).
• ● Global CRM migration and harmonization (from 13 global CRM solutions to one canonical source).

Jan 2013 – Jan 2016 · 3 yrs · Los Gatos, California, United States

• Served as product management lead for global digital marketing infrastructure and automation with full stack ownership including digital production tools, trafficking and workflow enhancement, dynamic ad-serving, and programmatic optimization solutions and analytics. Acted as global lead for vendor identification, integration, and ongoing partner management across full programmatic buying stack.
• ● Drove vision and specifications for near real-time streamed data pipeline and associated visualization. Reduced data feedback loop from weeks to approximately one hour, unlocked cross-channel reporting, and transformed data access to self-service model.
• ● Designed tools and workflow to reduce digital production lifecycle (from raw asset to digital creative) by 60%.
• ● Scoped, designed, and implemented infrastructure, process, and workflow to enable shift from regional marketing teams to unified global programmatic team and campaign execution in advance of Netflix’s global launch in 2016.
• ● Designed and implemented most advanced programmatic ad technology platform in industry including measurement via statically rigorous “incrementality” and deploying variants of Netflix’s recommendation algos in a global digital context.

Jan 2012 – Jan 2013 · 1 yr · Mountain View, California, United States

• Product management role devoted to Google’s Tier 1 publishers. Provided bespoke solutions outside the core product offerings facilitating new monetization channels and reporting capabilities.
• ● Recruited, interviewed, hired, managed, and developed top talent to lead Google’s $X billion RTB platform, DoubleClick Ad Exchange, in feature request gathering, technical escalations, commercialization, tools, and global service solutions.
• ● Formed nexus of global communication between sales, support, product management, marketing, and core engineering teams.

Jan 2011 – Jan 2012 · 1 yr · Mountain View, California, United States

• Publisher-facing display advertising consultant for the DoubleClick for Publishers (DFP) platform.
• ● Served as custom data solutions lead for premium customers.
• ● Onboarded customer to Google Cloud Platform to facilitate proprietary solutions.
• ● White glove contact for highest revenue publishers. Skilled at high priority escalations and establishing customer satisfaction from the most demanding partners.

Jan 2009 – Jan 2011 · 2 yrs · Sunnyvale, California, United States

• Served as external-facing engineering liaison and expert consultant for one of world’s largest display advertising serving infrastructures. Ensured stakeholder satisfaction, outward communication, and business solutions. Led various global code and infrastructure rollouts (global data center consolidation, upgrades).

Jan 2007 – Jan 2009 · 2 yrs · Sunnyvale, California, United States

• Acted as technical lead for tools and process realignment for new infrastructure designed to test compliance of display advertisements to technical specifications, policy, and front-end best practices.

Jan 2004 – Jan 2007 · 3 yrs · Sunnyvale, California, United States

• Evolved from developer of tool suite designed to enforce SOX compliance for Yahoo’s ad serving system to local and eventual national expert in display ad counting standards.

Jan 2000 – Jan 2004 · 4 yrs · Sunnyvale, California, United States

• Oversaw design, development, and 24/7 operations of movies.yahoo.com and tv.yahoo.com from launch to rating as most visited sites on web for movies and TV information.

Jan 1999 – Jan 2000 · 1 yr · San Francisco, California, United States

• Oversaw software deployment, monitoring, debugging of production systems and associated tools for 18-plus high volume (12-15 million pages per day) websites including, CNET.com, Download.com, News.com, and Computers.com.