Pankaj Madaan — Co-Founder

I build brands. I build performance. And increasingly, I’m building both together. Over the last 20+ years, I’ve led brand and marketing for consumer businesses in highly competitive markets - driving growth, building relevance, and scaling impact across India. From leading marketing at TECNO Mobile India to shaping high-visibility campaigns and GTM strategies, my journey has been rooted in one core belief: 👉 Strong brands are built on clarity, consistency, and execution at scale. But beyond boardrooms and campaigns, there’s another dimension that defines me. I am an ultra-endurance athlete. Finisher - Spartathalon 153mile race (Only 11 Indians have finished) 100-mile finisher (multiple times) Podium finisher in ultra races Completed some of the toughest endurance challenges Currently preparing for Badwater 135 - one of the world’s toughest races Endurance sport teaches you what business often cannot: Discipline over motivation Long-term thinking over short-term wins Execution under extreme conditions And that mindset is now central to how I build teams, brands, and businesses. 🚀 What I Bring ✔ Brand building & storytelling at scale ✔ Go-to-market strategy & execution ✔ Consumer understanding across India (Tier 1–3) ✔ Team leadership & cross-functional alignment ✔ High-performance mindset (from sport to business) 🎯 What I’m Building Next I’m now focused on opportunities at the intersection of: Sports & fitness Consumer brands Performance-driven businesses Whether it’s: A CXO role scaling a brand, A founder/operator journey, or Building something meaningful in the fitness ecosystem 👉 I’m looking to create impact where brand meets performance. If you’re building in this space or looking for someone who combines execution, resilience, and strategic thinking - let’s connect.

Stackforce AI infers this person is a B2C Marketing Leader with expertise in Brand Management and Go-to-Market Strategy.

Location: Gurgaon, Haryana, India

Experience: 24 yrs 4 mos

Skills

Go-to-market Strategy
Brand Management
Marketing Strategy
Retail Marketing
Customer Relationship Management
Sales Management
Business Relationship Management
Customer Acquisition

Career Highlights

Scaled TECNO Mobile to Top-3 smartphone brand.
Ultra-endurance athlete with multiple race finishes.
Expert in building brands at the intersection of performance.

Work Experience

RunPlayGo

Co-Founder (8 mos)

Startup

Founder-Operator || Strategic Consulting (1 yr 5 mos)

TECNO Mobile India

General Manager Marketing (6 yrs)

Transsion

Head - Brand & Digital Marketing (8 yrs 7 mos)

Datawind Ltd

Chief Marketing Officer (1 yr 4 mos)

HCL Infosystems Ltd

National Manager Marketing - Computing & Mobility Business (Consumer, Channel and B2B) (3 yrs 2 mos)

Spice Retail Limited (Formerly Hotspots Retails Limited)

Manager Marketing (3 yrs 6 mos)

ICICI Lombard

Sales Manager - Key Relationship Group (Bancassurance) (1 yr)

SBI Life Insurance Co. Ltd.

Unit Manager (1 yr 5 mos)

Raksha TPA Pvt. Ltd.

Branch Manager (2 yrs 8 mos)

Vinayaka Marketing

Marketing Executive (1 yr 3 mos)

Education

OPGDM at Management Development Institute, Gurgaon

at Panjab University, Chandigarh

at Indira Gandhi National Open University

Pankaj Madaan

Co-Founder

Gurgaon, Haryana, India24 yrs 4 mos experience

Highly Stable

Key Highlights

Scaled TECNO Mobile to Top-3 smartphone brand.
Ultra-endurance athlete with multiple race finishes.
Expert in building brands at the intersection of performance.

Stackforce AI infers this person is a B2C Marketing Leader with expertise in Brand Management and Go-to-Market Strategy.

Contact

Skills

Core Skills

Go-to-market StrategyBrand ManagementMarketing StrategyRetail MarketingCustomer Relationship ManagementSales ManagementBusiness Relationship ManagementCustomer Acquisition

Other Skills

Strategic ThinkingSales and MarketingTeam LeadershipBusiness DevelopmentCelebrity ManagementAdvertisingDigital MarketingSocial MediaLeadershipBrand MarketingEvent ManagementBusiness StrategyTeam MotivationChannel SalesNetworking

About

Experience

24 yrs 4 mos

Total Experience

2 yrs 9 mos

Average Tenure

1 yr 5 mos

Current Experience

Runplaygo

Co-Founder

Jul 2025 – Mar 2026 · 8 mos

Startup

Founder-Operator || Strategic Consulting

Dec 2024 – Present · 1 yr 5 mos

Building and scaling early-stage ventures from the ground up.
Owning vision, positioning, GTM, growth, partnerships, and operations.
Designing lean growth engines focused on traction, retention, and learning velocity.
Applying enterprise-grade brand rigor to early-stage speed.
Making real-time decisions, testing fast, and scaling what works.
Comfortable getting into the mud from strategy to execution.

Strategic ThinkingSales and MarketingTeam LeadershipBusiness DevelopmentGo-to-Market StrategyBrand Management

Tecno mobile india

General Manager Marketing

Nov 2018 – Nov 2024 · 6 yrs · Noida, Uttar Pradesh, India · On-site

Scaled TECNO into a Top-3 smartphone brand in the sub-₹10K segment, building a 23M+ consumer base.
Launched itel in India, achieving #1 feature phone brand within 9 months through aggressive GTM and retail activation.
Led brand, digital, e-commerce, social, media, PR, retail & GTM functions end-to-end.
Onboarded Ayushmann Khurrana and Deepika Padukone as brand ambassadors; executed multiple high-impact launches.
Delivered award-winning campaigns, including India’s first International Flying OOH.
Owned national marketing budgets, agency ecosystems, and ROI governance.

Go-to-Market StrategyCelebrity ManagementBrand ManagementAdvertising

Transsion

Head - Brand & Digital Marketing

Apr 2016 – Nov 2024 · 8 yrs 7 mos · Noida · On-site

Translated brand strategy into positioning, brand plans, and GTM execution at a national scale.
Led creative and campaign development to drive consumer action and brand affinity.
Owned all-India brand launches, adapting strategy to location-specific market dynamics.
Drove integrated marketing execution - media strategy, negotiations, digital platforms, content, and BTL activation.
Led cross-functional and agency alignment with product teams and global HQ to ensure consistency, scale, and impact.

Sales and MarketingStrategic ThinkingSocial MediaBrand ManagementGo-to-Market Strategy

Datawind ltd

Chief Marketing Officer

Nov 2014 – Mar 2016 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Spearheaded end-to-end marketing strategy encompassing brand equity, integrated marketing, digital, ATL/BTL, events, and channel engagement across consumer and enterprise segments.
Owned growth and profitability through disciplined marketing budget management, acquisition strategy, and ROI-driven execution.
Designed and executed 360° integrated campaigns spanning media, on-ground activations, digital, retail, and product placement.
Drove customer acquisition, CRM, and sales enablement, leveraging analytics, SEO/SEM, and performance marketing.
Built and led high-performing marketing teams and agency ecosystems, ensuring alignment, speed, and execution excellence.
Key Highlight:
Signed Sunrisers Hyderabad an IPL Team to leverage the cricket fever for enhancing the brand awareness

AdvertisingLeadershipSales and MarketingBrand ManagementMarketing Strategy

Hcl infosystems ltd

National Manager Marketing - Computing & Mobility Business (Consumer, Channel and B2B)

Sep 2011 – Nov 2014 · 3 yrs 2 mos · Noida · On-site

Directed B2B brand and enterprise marketing across ATL, BTL, digital, events, and field activations to drive consideration and pipeline.
Designed and executed channel, trade, and partner marketing programs to strengthen distributor and reseller engagement.
Owned demand generation and sales enablement, leveraging SEO/SEM, lead generation, analytics, and the HCL online store to support enterprise sales.
Planned and delivered account acquisition strategies across SMB, mid-market, and large enterprises in close alignment with sales teams.
Managed enterprise product and category marketing for tablets, desktops, laptops, AIOs, servers, storage, and select services, leading cross-functional teams for execution at scale.

Business StrategyTeam MotivationBrand ManagementMarketing Strategy

Spice retail limited (formerly hotspots retails limited)

Manager Marketing

Feb 2008 – Aug 2011 · 3 yrs 6 mos · Noida · On-site

Owned a PAN-India retail marketing mandate, managing and enabling 750+ retail stores nationwide.
Implemented and scaled a CRM-led consumer engagement program to drive retention and repeat purchase.
Planned and executed segment-specific BTL consumer promotions, optimizing the mix to increase awareness and footfall.

Retail MarketingCustomer AcquisitionSales and MarketingCustomer Relationship Management