Surajit Laik

Operations Associate

Hyderabad, Telangana, India7 yrs 11 mos experience
Highly Stable

Key Highlights

  • 5+ years in strategy and digital transformation.
  • Led teams on significant market analysis projects.
  • Proficient in data analysis tools like Tableau and Alteryx.
Stackforce AI infers this person is a strategic consultant with expertise in market analysis and digital transformation.

Contact

Skills

Core Skills

Strategic PlanningData AnalysisMarket AnalysisFinancial ModelingRevenue StrategyMarket Research

Other Skills

AlteryxMicrosoft ExcelMicrosoft PowerPointResearchTableauDigital SolutionsData VisualizationMicrosoft OfficeManagementMicrosoft WordLeadershipProject ManagementWireless Communications SystemsCPublic Speaking

About

5 years+ experience in strategy, consulting and digital transformation across various industry vertical including; transportation, BFSI, Telecom, Airline, Social sector etc. Worked on strategy roadmap, GTM etc. cases, including IPs on online customer shopping pattern, global M&A report. Excel, Tableau, Alteryx and PowerPoint proficiency gained through on-the-job training, along with some soft skills like customer relations and team management.5

Experience

7 yrs 11 mos
Total Experience
1 yr 9 mos
Average Tenure
10 mos
Current Experience

Deloitte usi

Assistant Manager

Jul 2025Present · 10 mos · Hyderabad, Telangana, India · Hybrid

AlteryxMicrosoft ExcelMicrosoft PowerPointResearchStrategic PlanningData Analysis

Bain & company

Senior Associate

May 2021Jul 2025 · 4 yrs 2 mos · Gurugram, Haryana, India · Hybrid

  • Improve the profitability of a public transport authority, by improving their non-fare box revenue streams and exploring means of alternative financing:
  • o Led a team to explore use cases in revenue streams: digital solution, logistics etc.
  • o Led a team on financial modeling, for the estimated revenue, CAPEX and OPEX for the NFB lines
  • Retail site analysis, for market expansion in a new geography, for a retail chain
  • o Analysis & visual representation of the demographics of a region and number of stores; of the competitors, in the area
  • In dept market analysis of a GCC market, for new market entry of a luxury automotive dealership
  • Worked on account intelligence of several consumer durables and building materials companies
  • India CoE:
  • o Led a team-let working on the India chapter of Global M&A report-21 & 22
  • o Worked on primary survey cutting analysis of a pharmaceutical company
  • o Worked on the How India Shops Online-2022 report
  • o We developed a dashboard to track the US economy trends, for a PE client
  • o Led a team-let, working on strategy roadmap of an organization, in the social sector. Also, owned a work-stream in their geography-prioritization and augmentation
  • o Worked on market entry, product expansion and pricing of a consumer goods company
  • Corporate Finance CoE:
  • o Performed Total Shareholder Returns diagnostics on several companies: across industry and across geography
  • o Worked on Global M&A report-21
TableauAlteryxMarket AnalysisFinancial Modeling

Zinnov

Consultant

Apr 2019Apr 2021 · 2 yrs · Gurugram, Haryana, India

  • Performed primary and secondary analysis to understand the content consumption pattern in the mobile ecosystem. This helped the client to strategize and expand their market in the mobile platform.
  • Learned the small and medium scale businesses in Asia Pacific region; their online presence. Which helped the client in their market expansion in the region.
  • Performed complete analysis to understand the small businesses in India; focusing on their strategy and journey to web-presence, to help the client stargazing their product offerings, marketing and promotion.
  • Analyzed the SaaS landscape, its potential and future outlook, globally. Also, Indian SaaS players’ role in the global SaaS industry.
  • Account intelligence
  • White-papers on Robotics Process Automation (RPA) and Intelligent Automation (IA) landscape use cases in customer call center, customer onboarding in banks.
  • Zinnov Zones of Hyper Intelligent Automation Players: A deep-dive research and analysis of RPA, UCD(Process Mining, Task Mining, Process Discovery, Task Discovery), IDP etc. players and rating them according to their maturity in the industry against specified parameters.
  • Warehouse Management Software: Conduct secondary as well as primary research for market estimation, pricing analysis, market penetration strategy in India; including business development and implementation partnerships and cost cutting strategies.
  • Data Center Landscape in India: A hyperscale global cloud provider needed the potential for investment in Data centers in India; especially driven by the rise in demand due to the Private Data Protection Bill, high OTT penetration, rise in cloud demand from SMBs etc. Primary as well as secondary sources were leveraged for the project.

Ubereats

Short Term Consultant

Jun 2018Sep 2018 · 3 mos · India

  • Qualitative, Quantitative market research in the Delhi NCR region for market expansion and penetration for Ubereats. It included consumer insights, hotel owner insights, and delivery executive insights on the currently existing market of Ubereats and other competitors.

Dollar industries ltd

Intern

Apr 2018May 2018 · 1 mo · Greater Kolkata Area

  • Salesforce analysis. Past sales analysis.
  • Gathered the data regarding all the distributors and retailers that are present in the depos; which helped the company to get all the details in one platform. And enabled the company to maintain the supply chain better.
  • Analyzed the productivity of each depos in terms of the number of distributors, retailers, sales officers and sales managers present, and found out the “No Sale” retailers from the past sales data, It helped the company to identify the most efficient depos and enabled them to focus their attention on the under-performing the depos.
  • Gathered insights from the Regional Sales Managers and distributors regarding the distributors no using Dollar’s sales team. And the insights were used to realize the number of sales personnel to be recruited for the specific distributors. It also helped in profiling the salespersons.

Uae exchange

Short Term Consultant

Dec 2017Dec 2017 · 0 mo · Dubai, Dubai, United Arab Emirates

  • Market research, for expansion in Japan.

The marketing club

General Secretary

Jul 2017Mar 2018 · 8 mos · IMT, Dubai

  • Arranged 3 intra-college events:
  • Vichaar Bazar: Marketing strategy for market expansion of Netflix in India.
  • Chakravartin Samrat: Marketing Strategy of political leaders in their less known states.
  • Chrysalis: A challenging task for a team of Marketing, finance, HR, operations and a CEO.
  • Arranged 2 inter-college events:
  • Simply bottles.
  • Vichaar Bazar: Marketing strategy of for market expansion of Netflix in UAE.

Indian statistical instiute, kolkata

Summer Research Student

Jun 2015Aug 2015 · 2 mos · Greater Kolkata Area

  • Collecting data and analyzing the various ad-hoc networks' routing. Also modeling the route for maximum coverage of one node, with cost-effectiveness; achieved by placing the minimum number of node possible.

All india radio

Industrial Trainee

Dec 2014Jan 2015 · 1 mo · Greater Kolkata Area

  • We were taught the way the transmission occurs. We visited the earth stations, which is required for satellite transmission. Studied about the different types of antenna.

New jersey institute of technology

Summer Research Intern

Jun 2014Aug 2014 · 2 mos · Newark, USA.

  • Worked on the project titled "Statistical Modelling of Received Power in Wireless Communication", under Prof. Ali Abdi. It was intense from the starting, going through several papers, learning the Line-of-sight and non-line-of-sight models of wireless communication. Researched independently, analyzing the various data collected for several models. And finally presented our research in the international symposium of NJIT.

Education

Institute of Management Technology, Ghaziabad

Master of Business Administration - MBA — Marketing

Jun 2017Mar 2019

Institute of Management Technology, Ghaziabad

Master of Business Administration - MBA; — Marketing

Jan 2017Jan 2019

Heritage Institute of Technology

Bachelor of Technology (B.Tech.)

Jan 2012Jan 2016

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