Jul 2020 – Dec 2022 · 2 yrs 5 mos · Jodhpur, Rajasthan, India · On-site

• Conceptualized and launched an online kid’s clothing brand Sher Baccha specializing in handmade, hand block printed clothing.
• Won the trust of 1000+ customers.
• Special focus on customer delight with a 1.5% returns rate and 55% repeat customers.
• Launched 113+ products across 5 categories.
• Established policies and procedures.
• Built brand presence on 7 marketplaces.
• Managed eCommerce catalogues and inventory.
• Identified and onboarded delivery partners for shipping across the globe.
• Supervised day-to-day business operations in a labour-intensive environment.
• Managed costs & profitability, balance sheets, monthly and annual budgets.

Nov 2018 – Jan 2020 · 1 yr 2 mos · Jaipur, Rajasthan, India · On-site

• Developed a portfolio of first-of-its-kind Aloe Vera based health drink for animals and 26+ Aloe Vera based products for personal care. Generated orders up to 10,000 litres through initial market creation activities.

Jul 2016 – Oct 2018 · 2 yrs 3 mos · Jodhpur, Rajasthan, India

• Responsible for setting up and scaling Uber operations in cities of Jodhpur and Udaipur. Over the tenure, increased driver supply metrics to support day-to-day demand while successfully engaging with an expanding driver-partner community. Key highlights:
• Single-handedly led operations in Jodhpur City for more than a year without any supply side
• disruptions
• Analyzed and actioned on weekly fraud reports for Jodhpur, Udaipur and Ajmer, Reduced burn rate by
• 20%
• Led end-to-end implementation of customer engagement and marketing initiatives such as Uber
• FoodTruck, Uber IceCreamDay event, Uberdost, Uberclub, bumper painting of partner cars
• Organized and delivered training programs for 1000+ partners to educate them about the platform
• Led the successful roll out of new incentive schemes at regular intervals with the driver partner
• community
• Assisted in new employee hiring process, conducted 300+ first round of interviews and identified
• potential talent

Jan 2015 – Mar 2016 · 1 yr 2 mos · Mumbai Metropolitan Region

• Managing Tata Sky's loyalty program 'Zeetos'. Key activities included:
• Creating an exciting catalog of toys for Tata Sky's customers and procuring them at best prices
• Building and managing vendor relations
• Handling customer escalations related to Zeetos
• Working closely with other functions such as Payments and Logistics
• Management reporting
• Managing 'Actve Cooking' - an offering on Tata Sky's Actve Service
• Sourcing content from diverse channels
• Managing relations with subscribers, bloggers and content providers
• Monitoring quality of content sourced before publishing
• Product testing for Tata Sky's mobile app and TataSky's 'Actve Games' offering

Jun 2014 – Dec 2014 · 6 mos · Mumbai Metropolitan Region

• Responsible for basic operations related to Tata Sky's Loyalty program Zeetos which included creating product catalogs, addressing customer escalations and following up with vendors to close procurement.