Nico Renner

Product Manager

Basel, Basel, Switzerland8 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Bridged science and marketing in Pharma.
  • Led multiple digital health initiatives.
  • Strong background in patient advocacy and engagement.
Stackforce AI infers this person is a Healthcare Marketing Specialist with expertise in digital strategies and patient engagement.

Contact

Skills

Core Skills

SalesAccount ManagementDigital MarketingPatient AdvocacyDigital StrategyProject ManagementMarketing StrategyMarketingBusiness Strategy

Other Skills

MedicalDigitalOmni-Channel MarketingPatient EducationDigital EngagementInternational Project ManagementDigital InnovationStrategic ThinkingCollaborative LeadershipData AnalysisMarket ResearchMultichannel-MarketingstrategiePatient EngagementAnalyticsCustomer Experience

About

Speaking about (digital) marketing and 🧬Pharma / Healthcare 🔬. 🎭No shiny slides, but 🛠️tangible experiences built to provoke thoughts! 🤝Always enjoying honest discussions about healthcare - send me a message. With two Master’s degrees - Management and Molecular Biotechnology - I bridge the gap between science and marketing to help deliver medicines to patients. And I am convinced by exchanging ideas on LinkedIn we can all get better at this!

Experience

8 yrs 6 mos
Total Experience
1 yr
Average Tenure
1 yr 7 mos
Current Experience

Beone medicines

2 roles

Senior Product Manager, Hematology & Oncology

Promoted

Mar 2026 – Present · 2 mos

  • Senior Product Manager, responsible for Hematology and Oncology.
  • Leading Marketing Strategy & Tactics
  • Member of Global Digital Steering Committee
  • Contribute to Forecasting
  • Contribute to Access / Reimbursement Activities
  • Direct Customer Contact

Product Manager | Heme & Oncology | Switzerland

Oct 2024 – Mar 2026 · 1 yr 5 mos

  • Product manager in Switzerland, in charge
  • for solid tumors and hematology.

Roche

5 roles

Customer Partnering Manager Oncology (Rotation)

May 2024 – Oct 2024 · 5 mos

  • Rotation into a customer facing function covering medical and commercial activities in oncology. Particularly responsible for customer interactions (F2F & digital) in the field of GI tumors.
SalesMedicalDigitalAccount Management

Patient Partnership Lead in Ophthalmology

May 2023 – Oct 2024 · 1 yr 5 mos

  • Project Lead for the Patient App Retinora in collaboration with Temedica GmbH
  • Congress activity and participation in regional events
  • Digital Marketing Strategy: Integration of HCP & Patient engagement activities
  • Leading Social Media Strategy & Implementation (@MeineAugenblicke.de on Instagram and Facebook)
  • Interaction with Patient Advocacy Groups in the Field of ophthalmology in Germany
  • Implementation of WhatsApp Newsletter as a new channel for Ophthalmology Patients
Patient AdvocacyDigital MarketingOmni-Channel MarketingPatient Education

Global Channel Owner ‘Digital Business Card’ (Rotation, 50%)

Nov 2022 – Jun 2023 · 7 mos

  • Leading the development and global roll-out of the omnichannel solution ‘Digital Business Card’ as a Part of Roche’s global product strategy (GPS) team
  • Global Stakeholder Management (Procurement, Legal, Digital, Business, IT, UX designer)
  • Project Management to assure a timely delivery to 25+ Roche affiliates
  • Agency Management to assure that the delivered solution meets affiliates’ and customer needs
  • Definition of the future product vision and its integration into the existing digital ecosystem of various affiliates
  • Defining the strategy of embedding the tool into omnichannel marketing ecosystems of local affiliates
  • Definition and Setup of data based success factors together with the analytics teams
Digital EngagementDigital StrategyInternational Project ManagementDigital InnovationStrategic ThinkingCollaborative Leadership+1

Omnichannel Manager

Promoted

Mar 2022 – Jun 2023 · 1 yr 3 mos

  • Led development of omnichannel launch strategies across lung cancer, hematology, and ophthalmology indications, collaborating with market analytics, marketing, and customer-facing teams.
  • Spearheaded the 'Digital Business Card' solution to optimize interactions between customer-facing roles and healthcare professionals in Germany, resulting in improved customer experience.
  • Oversaw budget allocation for the project ‘Digital Business Card’, delivering a proven added value for internal users and clients.
  • Played a key role in GDPR discussions, ensuring healthcare compliance and data privacy for digital solutions.
  • Managed third-party agencies for seamless collaboration and timely delivery of digital services.
  • Contributed to the relaunch of the German HCP portal, leading work packages on strong connections to customer-facing roles and effective promotion tactics.
  • Defined KPIs with the digital analytics team to measure success and drive data-driven decision-making.
  • Strategically positioned and promoted digital transformation initiatives, communicating benefits to end-users and clients.
  • Facilitated sharing of best practices, scaling successful solutions to other affiliates (Finland, Sweden, Austria), amplifying their impact.
Business StrategyData AnalysisDigital StrategyMarketing StrategyOmni-Channel Marketing

Start Up 360 - Graduate Program

Jan 2021 – Mar 2022 · 1 yr 2 mos

  • Rotational trainee program at Roche Pharma AG in Grenzach with rotations in different departments of the company.
  • Overarching project: Introduction of a digital scheduling tool in Germany and 10< other affiliates. (300+ users within one year, proven increase of CX, GDPR, data security, stakeholder management.)
  • 1) Marketing in the field of Cancer Immunotherapy (CIT) for NSCLC & SCLC: Support of a product launch, support of sales forecasting
  • 2) Pricing: Comparison of different reimbursement systems in Europe to facilitate price negotiations for a oncology product
  • 3) Finance: Business Controlling; Development of a query-based prioritization tool to ease resource allocation across the site; support headcount planning
  • 4) Marketing for Foundation Medicine: (Digital) Customer Segmentation, Leading a workshop to cross-functionally define communication goals for FMI, Assessment of an instagram campaign
  • 5) Support of a project in GPS (Global Product Strategy) working on a framework to leverage synergies across sites at Roche
Business StrategyDigital EngagementMarketingMarket ResearchDigital StrategyDigital Innovation+2

Roche farma espaĂąa

Short Term Assignment

Apr 2022 – May 2022 · 1 mo · Madrid, Community of Madrid, Spain

  • Short-Term Assignment within the 360• program.
  • Focus on Digital Transformation in Spain as part of a project team consisting of both local and global stakeholders.
  • Main tasks:
  • Development of a best-practice-summary for the pilot project of a global digitalization initiative
  • Creation of the local implementation roadmap together with the local project lead
  • support of the creation for a use case of a possible collaboration with a global telemedicine startup

Linde engineering

Global Procurement & Digitalization Trainee

Dec 2019 – Dec 2020 · 1 yr · Pullach, Germany

  • Rotational graduate trainee program in the department of global procurement with assignment to several departments working on international engineering projects
  • 1) Global Procurement of piping materials for a major project in Russia (ca. 500 Mio. € costs):
  • Price negotiations with suppliers from all over the world
  • Technical interaction with engineering Hub in India to assure acceptable material quality
  • 2) Corporate Digitalization at Linde Engineering:
  • Establishment and implementation of global Design Thinking workshops for Linde employees
  • Establishment of a reporting dashboard for a board member to measure the impact of digitalization initiatives at Linde
  • 3) Logistics and Expediting for a major project in Russia (ca. 500 Mio. € costs)
  • Ideation and implementation of an automated monitoring system (based on SAP and Excel Query) to allow a real-time access to supply chain KPIs
  • 4) Collaboration with a Start-Up Company to automize Supplier Discovery:
  • Leading a pilot-project within the piping material group to evaluate the use of an AI-based supplier search software developed by the start-up
  • Definition of goals and expectations from both, engineering and procurement departments
  • Coordination of engineering, start-up, global procurement departments and global strategy throughout the pilot-project

Roche

3 roles

Roche Evolution - Study Cooperand - Master Thesis Project

May 2019 – Nov 2019 · 6 mos

  • Title: "Development and implementation of a mixed-integer linear programming (MILP) model to automatize production scheduling in the biopharmaceutical industry"
  • Development of a tailormade mathematical model to develop an automated tool for a scheduling problem in the biopharmaceutical industry
  • Implementation in IBM ILOG CPLEX OPTIMIZATION STUDIO

Roche Evolution - Study Cooperand - Extended Business Trip

Feb 2019 – Apr 2019 · 2 mos

  • Department of Financing, Roche Diagnostics EspaĂąa (RDE), Sant Cugat
  • Responsible buyer for antibodies:
  • Responsible for the purchase of antibodies for the affiliate Sant Cugat
  • KPI development for sales representatives
  • Identification of problems connected to the SAP-based buying process and implementation of solutions to increase data management efficiency
  • Supplier selection and price negotiation
  • Control of expenditures on antibodies of the department

Roche Evolution - Study Cooperand

Dec 2017 – Nov 2019 · 1 yr 11 mos

  • Study cooperation which is based on the talent program "Roche Evolution" in which participants are offered the opportunity to work in different departments.
  • Department of Business Support (Roche Pharma)
  • Update of a Business Continuity Plan
  • Identification of roles and dependencies of all departments involved (production, logistics, facilities, procurement and utilities etc.)
  • Depiction of the entire process and inter-dependencies of production of pharmaceuticals in Penzberg
  • Assessment of risks together with internal stakeholders
  • Department of Logistics & Services
  • Optimization of processes dealing with a SAP master data problem
  • Identification of roles of all departments involved in the entire process
  • Formulate needs and responsibilities within the process
  • Forecasting of possible problems
  • Creation and implementation of solutions
  • Presentation of implemented solutions to authorities and internal stakeholders

Fraunhofer usa cmi

Intern

Sep 2016 – Feb 2017 · 5 mos · Großraum Boston und Umgebung

  • Responsible for the optimization and expansion of an antibiotic susceptibility tests in order to accelerate the diagnosis of bacterial resistances to common antibiotics.
  • Confocal laser scanning microscopy (CLSM)
  • Implementation of novel purification methods required for blood samples
  • Usage of CAD to optimize the flow chamber, which was 3D printed
  • Installation and testing of 3D printed flow components

Tu mĂźnchen

Graduate Student Research Assistant

Aug 2016 – Aug 2016 · 0 mo · Kompetenzzentrum Straubing

  • Cloning of CRISPR/Cas9 constructs targeting different EPS production related enzymes in order to elucidate their function in the host organism and to establish their expression in X. campestris
  • Transformation of different strains of Xanthomonas campestris

Numares ag

Working Student

Jul 2016 – Aug 2016 · 1 mo · Regensburg

  • Development and optimization of purification methods for novel sample types
  • Purification of plant and fermentation samples in order to measure them
  • Analysis and processing of NMR spectra

Tu mĂźnchen

Graduate Student Research Assistant

Nov 2015 – Jun 2016 · 7 mos · Freising

  • Chair for Proteomics and Bioanalytics, TUM
  • Prof. Dr. KĂźster
  • Processing of mass spectrometry based data with the help of Mascot software (www.matrixscience.com) in order to expand the database proteomicsDB (proteomicsDB.org)

Roche

Intern

Apr 2015 – Sep 2015 · 5 mos · Penzberg

  • Development of a qPCR kit for the detection and amplification of E.Coli DNA in drug samples:
  • Improvement of qPCR conditions for an efficient detection and amplification of E.coli DNA with Lightcycler480ÂŽ Real-Time PCR System (Roche) and QuantStudioÂŽ 6 Flex Real-Time PCR System (Applied Biosystems)
  • Development and optimization of a high sensitive method for the purification of E.Coli DNA from drug samples based on DNA precipitation in EtOH. Comparison of the method with kits on the market based on different purification techniques (i.e. DNA precipitation, purification using magnetic beads or spin columns)
  • Spectrophotometric analysis of DNA solutions by using UV-Spectrophotometer and NanoDrop-Spectrophotometer
  • Statistical analysis, summary and evaluation of results

Vaximm ag

Intern

Jun 2014 – Sep 2014 · 3 mos · Bad Abbach

  • Cloning and transformation of Salmonella typhi
  • Cultivation of different types of bacteria
  • Statistical analysis of cultivation conditions

Education

TUM School of Management

Management — Master of Science (M.Sc.)

Jan 2017 – Jan 2019

Universitat Autònoma de Barcelona

EconomĂ­a (Economics)

Jan 2018 – Jan 2019

Technical University of Munich

Molecular Biotechnology — Master of Science (M.Sc.)

Jan 2015 – Jan 2018

Boston University

Jan 2016 – Jan 2017

University of Regensburg

Biology — Bachelor of science (B.Sc.)

Jan 2012 – Jan 2015

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