Partha Pratim Saikia

Performance Marketing Manager

Bengaluru, Karnataka, India6 yrs 5 mos experience

Key Highlights

Achieved 70% increase in website ROAS
Drove 3X growth in new acquisitions at Amazon
Expert in performance marketing and SEO strategies

Stackforce AI infers this person is a Digital Marketing expert with a focus on Performance Marketing in the E-commerce sector.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingDigital BrandingData AnalysisSearch Engine Optimization

Other Skills

Digital Direct MarketingData VisualizationGoogle AdsFacebook AdsGoogle AnalyticsVendor ManagementAffiliate MarketingDisplay AdvertisingE-commerce SEOOnline BrandingMicrosoft OfficeBusiness StrategyChannel PartnersTeamworkCustomer Service

About

A data-driven Digital Marketing professional with a proven track record of leveraging leading tools and platforms, including Google Ads, Facebook Ads, Google Analytics, Claver Tap, Branch, Google Data Studio, Excel, Google Sheet, AHREFs, Canva, and Adobe XD etc and a good exposure of the E-commerce industry. My experience encompasses - strategically devising, executing and optimizing Performance Marketing Campaigns on Search and Social Media platforms, adeptly managing an array of third-party marketing / advertising partners and channels, encompassing reputable marketing agencies, affiliate networks, strategic media partners, and influencer agencies. Moreover, I am proficient in crafting comprehensive marketing reports, dynamic dashboards, and insightful marketing projections. Additionally, my skillset extends to handling Search Engine Optimization projects, that include giving recommendations for both On-Page and Off-Page SEO, writing SEO optimized content for websites and Linkbuilding

Experience

6 yrs 5 mos

Total Experience

1 yr 8 mos

Average Tenure

1 yr 4 mos

Current Experience

Titan company limited

Deputy Manager

Jan 2025 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India · Hybrid

Performance Marketing (SEM and SSM) and Paid Digital Branding:
Led Performance Marketing and Digital Branding for Taneira by Titan. Built, trained and managed in-house performance marketing team and developed data-driven strategies across media channels, platforms, budgets, and campaign structures, resulting in a 70% increase in website ROAS and a 40% reduction in customer acquisition cost (CAC). Developed and executed digital marketing and lead generation strategies, resulting in a 4% increase in in-store footfall. Conducted brand lift and search lift studies to measure campaign effectiveness and optimize performance.
Marketing Operations Management:
Collaborated within cross-functional teams, to leveraging and enhance various facets of marketing. Collaborated with - Creative team to suggest creative ideas for the ads, Content team to write compelling ad copies, promotional blogs. Business Intelligence team - to guide them in selection of pertinent data points and metrics for creating comprehensive marketing dashboards, Store managers for implementation of lead generation strategies, Finance team to execute financial activities associated to marketing vendors.
Advertising Partner Management:
Onboarded and managed agency partners, including HiveMinds and Logicserve, and other third party advertising networks to execute digital branding initiatives.
Creating and Producing Reports:
Create reports, projections and presentations for the Leadership at Titan for KPI monitoring and facilitating in informed decision-making .

Digital Direct MarketingData VisualizationDigital MarketingPerformance Marketing

Amazon

Marketing Associate

Sep 2022 – Dec 2024 · 2 yrs 3 mos · Bengaluru, Karnataka, India

Performance Marketing - SEM & SMM:
Strategically devised and executed Performance Marketing Campaigns encompassing both Social Media Marketing (SMM) and Search Engine Marketing (SEM) for Amazon-GlowRoad App. Instrumental in driving a remarkable 3X growth in new acquisitions, substantiating my ability to deliver impactful results.
Performance Analysis:
Strategically analyzed and evaluated business and campaign-centric data sourced from diverse platforms including Google Ads, Facebook Ads, Branch, ClaverTap, Play Console, and Google Analytics, etc. Leveraged these insights to recalibrate marketing initiatives, resulting in a remarkable 30% reduction in customer acquisition costs and an impressive 23% decrease in cost per order.
Advertising Partner Management:
Proficiently qualified, onboarded, and skillfully managed an array of third-party marketing / advertising partners and channels, encompassing esteemed marketing agencies, affiliate networks, strategic media partners, and influencer agencies for both online and offline advertising campaigns, ensuring a holistic reach and impact across diverse avenues. Vigilantly monitored and assessed the performance metrics of the marketing activities, employing a data-driven approach to extract valuable insights. Utilized these insights to rigorously optimize the channels, finely tuning strategies to deliver the desired marketing yield.
Creating and Producing Reports:
Created strategic reports with the data obtained from the marketing activities for - internal team, third party marketing / advertising partners and the Amazon-GlowRoad leadership team. These reports served as vital tools for KPI monitoring and facilitated informed decision-making to drive ongoing optimization of our marketing endeavors.
Creating Projections:
Created monthly and annual (LRF) projections for different marketing platforms and channels with respect to the allocated marketing budget. Subsequently enabling precise and effective campaign execution.

Performance MarketingData Analysis

Mozak labs

2 roles

Digital Marketing Manager

Jul 2020 – Aug 2022 · 2 yrs 1 mo

Performance Marketing - SEM & SMM
Planned and executed Performance Marketing -SMM and SEM, for businesses from different industries and helped them getting their revenue increased by 3x or more.
Search Engine Marketing (SEM - Google Ads)
Helped businesses with planning and executing SEM by doing keyword research, deciding on creatives, ad copies, and other associated elements, and finally, optimizing them based on their performances.
Social Media Marketing (SMM - Facebook Ads)
Planned and executed SMM for businesses by targeting accurate audiences, deciding on creatives, ad copies, and other associated elements, and finally, optimizing them based on their performances.
Social Media Calendar
I was responsible for planning and implementing calendars for social media posting and boosting.
Data Visualization
Represented business and campaign-related data in a readily consumable form with Google Data Studio and MS Excel.
Performance Analysis
Analysed business / campaign-related data that is obtained from different platforms such as Google Ads, Facebook Ads, and Google Analytics and optimised the marketing activities accordingly.
Search Engine Optimization: On-Page, Off-Page
Gave On-page SEO recommendations for clients' websites and helped them get implemented by closely working with the developer, content writing, and creative teams. Also, I had helped clients with building backlinks for their websites.
Other Digital Marketing Activities
Helped businesses by managing Affiliated Marketing, Influencer Marketing, Remarketing, Payment Gateway Partnership, and more for them.

Performance MarketingSearch Engine Optimization

Digital Marketing Intern

Feb 2020 – Jul 2020 · 5 mos

Planned social media posting calendar, created and managed Google and Facebook ads, gave recommendations for on-page search engine optimization, prepared campaign performance report.

Icici lombard general insurance company limited

Unit Sales Manager

Jun 2019 – Oct 2019 · 4 mos · Noida Area, India

I was working with ICICI Lombard as Unit Sales Manager and was responsible for banker channel management, executing marketing campaigns and managing internal communication.