Apr 2022 – Jun 2023 · 1 yr 2 mos · India · Remote

• Bought in influencer revenue of 450K+ since joining with over 80+ MQL <> Target 50 MQL
• − C.E.O. Branding Targets Achieved with 3 awards (CEO Award – TBA / AWS Awards)
• o AWS Service Delivery Designation for Amazon EKS
• o Teqfocus Awarded AWS Well-Architected Partner 2022
• o Turban Award – Canada
• o CEO Insight with Prime Insight Magazine
• o LinkedIn Company Award for Teqfocus
• − Brought in 100+ MQL in 2022-23
• − Enhanced SEO from joining till date with quarterly growth to ranking and positioning > 40%
• − Grew social media presence by 20%+ across all portals
• − Launched the Intranet portal for sales collateral and best practices and more
• Positioned Teqfocus as the strategic AWS + Salesforce consulting company across US Market and Canada
• Implemented brand and communication strategies at the Executive and segment level for successful lateral expansion in Canada.
• Defining the brand strategy, brand guidelines, and positioning for specific markets/countries.
• Optimizing R.O.I. through all digital marketing initiatives, including Search, SEO, S.E.M., social media, Google AdWords

Feb 2019 – Mar 2022 · 3 yrs 1 mo · India · On-site

• Bought in influencer revenue of over 10+ M.I.L. in 2020-2021 and target of 100 inbound M.Q.L. record broken
• − 100% ABM delivered with over 400+ accounts touched upon with 20% MQA churned
• − Enhanced SEO from joining till date with quarterly growth with respect to ranking and positioning > 1000%
• − Grew social media presence by 1000%+ across all portals
• − Saved the company over 16 lacs INR in spend across channels and tools
• − Grew Glassdoor and C.E.O. Rating from 3.3 to 4.2 and C.E.O. approval of 87%
• Implemented brand and communication strategies at Executive and segment level for successful lateral expansion in U.S.A. and India.
• Defining the brand strategy, brand guidelines and positioning for specific markets / countries
• Optimized R.O.I. through all Performance/digital marketing initiatives including Search, SEO, S.E.M., Social media
• and analytics, Affiliates/Native/Display/PPC/CPC advertising campaigns with a budget of 110k USD.
• Planned, developed, executed and monitored advertising and promotional plans across ATL, B.T.L., Production, PR, Social media,
• Digital media, E-commerce, Events, Exhibitions etc.
• Guided and leveraged the online/mainline P.R. to showcase our services and solutions
• Corporate website: Continuous revamp of the website to enable the features which connects the website visitor to find relevant content
• & which in turn make them submit their requirements on the website using Web leads.
• Enable enterprise Search engine optimization for the corporate website which includes defining 360-degree SEO strategy. Finalize the
• right keywords, create & optimize engaging content, revamp the website architecture & garner link backs from reputed sources
• Formed & motivated the team of 11 members across Brand & Creative (3), Digital & social media marketing (3), P.R. & Content (1) Dev
• (3) roles
• Running the Account Based Marketing function with 100% accounts engaged and closed in 20% M.Q.A. with a revenue of 8 M.I.L

Oct 2017 – Feb 2019 · 1 yr 4 mos · United States · Hybrid

• Worked as a Fractional CMO / Consultant across various organizations in the IT / Real Estate / Pre Launch Startups (Chatbots) etc

Sep 2014 – Oct 2017 · 3 yrs 1 mo · Pune Area, India

• 1. Global demand generation campaigns & new customer acquisition: Enabled effective utilization of all paid & owned channels, leveraged all digital marketing channels and publishers to reach target audience, improved the quality of content of the business pages, enabled website personalization, implemented effective lead generation strategy and strengthened existing lead management process.
• 2. Global Social Media campaigns: Enabled & executed global social media campaigns by leveraging social media marketing across all the channels.
• 3. Strong focus on Search engine optimization (SEO) for lead generation: Zensar’s Technologies SEO presence on Google expanded by more than 275% over the years
• 4. Helping different business divisions in the company and its leadership win in their digital transformation journey by aligning their digital strategy & operations to customer centric approach and taking them to social space and SEO
• 5. Among the various propositions developed, Zensar EDGE is the leading APP in all of Zensar with highest number of downloads and continuous upgradation and also introduction of AI

Oct 2013 – Sep 2014 · 11 mos · Pune

• Websites
• 1. Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences. Managed and grew the websites on a global scale and improved all the elements of content + search + CTA’s on the websites.
• 2. Improved the consumer metrics, including 60% growth in consumer revenues and subscriber base, decrease in customer acquisition cost (CAC) and decrease in churn
• 3. Infused high end technology in the site to improve the CTA and customer experience and ecommerce ROI - for example (One Stop Checkout Process, Conversion Optimization w.r.t product, products comparison features, review system, real time product suggestions based on browsers and devices, real time offer codes)
• Social Media
• 1. Manage social media presence with goals of evangelism, support and increasing brand among appropriate target audience members. Manage presence in social networking sites including Facebook, Twitter, YouTube, Google+, and Pinterest, posting on relevant blogs, and seeding content into social applications as needed.
• 2. Work with customer service teams to triage customer issues received through social media channels
• SEO
• 1. Worked on the keywords for all the websites with page level pagination
• 2. Created a SEO dashboard report with the agency to showcase our current standing and legacy data & Multilingual SEO for non-English speaking countries.
• Email
• 1. Ran various email marketing campaigns for different aspects of our products to generate a brand awareness of our product especially in the US market.
• 2. Ran triggered email campaigns (Returning Customer not Purchasing or Shopping Cart Abandonment) to understand our audience and increase revenue.
• App Store Optimization
• 1. Worked closely with the mobile team and re-strategized the entire content and image for the apps on Google play store.
• 2. Did ASO on these apps and improved the ranking on the store
• Affiliate Marketing & Vendor Management Activities
• Web Analytics

Mar 2013 – Oct 2013 · 7 mos · Pune

• 1. Complete Internet Marketing, planning and forecasting. Develop and execute an online marketing plan and metrics designed to maximize revenue and increase in hits
• 2. Manage Web design & content development for web pages influencing sales including landing pages.
• 3. SEM on online advertising initiatives designed to drive web drive traffic and conversions. Support and advice changes on the portal with regular updates and keep a track on all data and make regular updates with functionality + database & modifications.
• 4. Create and manage promotional campaigns to drive e-commerce sales, including PPC Advertising, email marketing, and online advertising.
• information for forecast information. Working closely with the channel marketing teams to provide more online marketing updates & support.
• 5. Maintain design consistency, aesthetic and functionality of ecommerce pages and transaction processing. Manage delivery against communications plans to
• time and budget & incorporating brand values, driving common and visual identity into all communication deliverables.

Jan 2008 – Oct 2010 · 2 yrs 9 mos

• Senior Marketing Manager + SEM + SEO + Elearning + Product Marketing + Echannel Marketing

Oct 2006 – Jan 2008 · 1 yr 3 mos

• Web Master for FSSBU