Kumarika Bhawal

Product Manager

Bengaluru, Karnataka, India8 yrs 2 mos experience

Highly Stable

Key Highlights

Over 8 years of marketing experience.
Proven track record in managing successful campaigns.
Expert in brand management and digital marketing.

Stackforce AI infers this person is a Marketing Professional with expertise in Brand Management and Digital Marketing.

Contact

Skills

Core Skills

Brand ManagementMarketing CommunicationsDigital MarketingMarket ResearchMedia PlanningAdvertising

Other Skills

ResearchGoogle AnalyticsMarketing StrategyCampaign AnalysisMedia BuyingCampaign ManagementEditingMicrosoft OfficePublic SpeakingTeam ManagementBloggingPhotoshopPowerPointMicrosoft Excel

About

A versatile, result–oriented marketing professional with over 8 years of experience and a proven track record of successfully managing marketing campaigns. Skilled in brand management, digital marketing and media management.

Experience

8 yrs 2 mos

Total Experience

2 yrs 10 mos

Average Tenure

2 yrs 5 mos

Current Experience

Diageo india

2 roles

Senior Brand Manager- McDowell's

Apr 2026 – Present · 1 mo

Brand ManagementMarketing Communications

Senior Brand Manager- Royal Challenge

Dec 2023 – Apr 2026 · 2 yrs 4 mos

Brand ManagementMarketing Communications

Paytm

Brand Marketing Manager

Jul 2022 – Dec 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

Brand ManagementDigital Marketing

Welspun group

Summer Intern

Apr 2021 – Jun 2021 · 2 mos

Created detailed Consumer Personas of Welspun's UK brand- Christy in different Age groups using Secondary Research, Google Analytics Data and insights from interactions with the UK marketing team
Formulated nuanced journey for each of the personas and implementation strategies for these journeys with user stories on the relevant digital channels
Created possible customer interactions that are relevant, contextual and personalized for all digital channels and identified opportunities to deliver a personalized experience to the customer throughout the lifecycle stages
The formulated journeys are to identify strategies for effective process transformation leveraging some of the top mark-tech platforms like Salesforce Marketing Cloud Tools, Google Analytics, etc.

Omnicom media group india

Media Group Head

Feb 2020 – May 2020 · 3 mos · Gurugram, Haryana, India

Defined & implemented marketing strategies basis competition tracking, research reports and competition campaign analysis for Renault
Uncovered new media and communication avenues for brand promotions
Responsible for drafting integrated communication solutions for brand launches
Managed brand and competition media tracks and campaign performance evaluation

Media PlanningAdvertising

Lodestar um

Senior Media Planner

Mar 2015 – Jul 2019 · 4 yrs 4 mos · Gurugram, Haryana, India

Managed Television, Print and Radio media campaigns for the launch of Samsung's flagship and non-flagship brands across categories (Mobile & Consumer Electronics)
Developed brand strategies based on client’s marketing objectives
Responsible for seamless execution of the Samsung – NDTV camera partnership (Industry-first media innovation) and Samsung – Republic TV content partnership
Spikes Asia, Emvies, Abby's, Cannes Lions 2018 are a few where the Samsung-NDTV partnership case study was shortlisted and won awards
Responsible for single-handedly managing Samsung's Print Media- Planning & Buying

Media PlanningBrand Management