Oct 2025 – Feb 2026 · 4 mos

Jun 2024 – Sep 2025 · 1 yr 3 mos · Mumbai, Maharashtra, India · Hybrid

Sep 2023 – Sep 2023 · 0 mo · Mumbai, Maharashtra, India · Hybrid

Mar 2023 – May 2024 · 1 yr 2 mos · Mumbai, Maharashtra, India · Hybrid

• Consultant for Experiential marketing projects

May 2023 – Dec 2023 · 7 mos · Mumbai, Maharashtra, India · Hybrid

Apr 2023 – Present · 3 yrs 2 mos · India · Hybrid

• A meaningful program that uses the three pillars—Patience, Consistency, and Focus + plus goal-setting and proactive strategies to overcome work and personal challenges, build sustainable habits, reduce burnout, and nurture deep, lasting personal growth for young professionals

Oct 2018 – Mar 2023 · 4 yrs 5 mos · India · Hybrid

• Bridging my love for content and experiential, one title at a time.
• Learnings: Building a healthy ecosystem for event agencies to drive creative ideas | Live show curator | Investment of time in developing, effective communication between client - agency relationships | Publicity Strategy for experiential marketing | Brand Communications for experiential marketing | Social marketing for experiential marketing | Creating IP’s | Developing Country strategies for events in India | Creating Fundraiser IP’s | Content trends in APAC | Consumer trends and consumer behavior in streaming platforms | Creating Hybrid IP’s for local titles to reach global audiences | Brand Health | Brand culture | Talent health | Inclusion and Diversity | Trends to focus on creating Snackable content for global audiences through experiential marketing | Building a strategy to create a niche within Talents and Titles through storytelling | Creative collaborations with exiting IP’s | Bringing back the tread of premieres within the streaming ecosystem | Content Captures | Junkets | Paparazzi Strategy | Exposure to APAC markets | Executing events for titles in APAC markets | Corporate events | PR Country budgeting and planning | Built 171 IP’s for titles | Support for country Award Strategies | Media and Entertainment landscape in India | Building Immersive experience in APAC markets | People Management | Partner Marketing for partner brands | Bringing product innovations through experiential marketing | Embracing the culture of feedback internally and externally with strategic partners.
• Personal Learnings: Minimalist, Family, Friends and Health

Sep 2011 – Dec 2011 · 3 mos · Mumbai, Maharashtra, India · On-site

• Expecting career growth in Broadcast marketing through Experiential Marketing.
• Learnings: Business Development Skills | Sponsorship Marketing.
• Personal Learnings: Company culture, Work-life-balance

Feb 2011 – Oct 2018 · 7 yrs 8 mos · Mumbai Area, India · On-site

• Storytelling through the vision of the directors, one campaign at a time.
• Learnings: Effectively working with task forces to build an effective campaign | Creating Brand IP’s basis their communication strategies | Liaison between Global counterparts to bring talent, brand and conversations to India | Effective communication through the various stages of a campaign till execution and post evaluations | Storytelling from a lens of a camera | Showrunning | Elevating exciting IP’s to create sponsorship opportunities | Build opportunities to generate healthy P&L for the campaign through partnerships | Bring automation in internal and external processes | Developing award ceremonies to generate larger TRP’s for entertainment channels | Building visual content IP’s for campaigns | Driving new and scalable tech for FMCG brands | Planning for Crowd management and Operational efficiencies for Auditions | Weddings | Onboarding Interns and Freshers | Culture marketing for Global tours for Films and Series | Bringing trends and storytelling through Fashion | Developing Sports Marketing and IP’s | Building a community for New Music and new talents within colleges | Supporting NGO initiatives to support the advertising and theater fraternity.
• Personal Learnings: Passion and love for playing multiple sports | Junk Art | Gaming.

Aug 2008 – Jul 2011 · 2 yrs 11 mos · Mumbai, Maharashtra, India · On-site

• Creating new IP’s and upscaling existing IP’s for brands which can be amplified through Radio and Digital through the medium of music. Managing production pan india
• Learnings: Radio based brand Marketing | IP Curation and Mapping of the audience | Tapping into the right TG via experiential marketing as a pre-promotional campaign | Radio creativity and developing strategies on marketing of IP’s | Conceptualize Radio based brand activations or events | Mapping into tier 2 markets for consumer trends | Building a database of production, Technical, Artist companies to produce brand experiences
• Personal Learnings: Love for Music, Simplicity

Jul 2007 – Jun 2008 · 11 mos · Mumbai, Maharashtra, India · On-site

• Targeted Brand conversation via experiential marketing by capitalizing consumer habits of family viewing at the theaters
• Learnings: In - Film and Offscreen Marketing | Tapping potential clientele in Delhi market [6 months] | Sponsorship Marketing.
• Personal Learnings: Love for Movies, Travel within India.