Jan 2024 – Feb 2025 · 1 yr 1 mo · Gurugram · On-site

• Built Lending and Fintech core, Just nothing new but execution were......

Dec 2023 – Jan 2024 · 1 mo · Mumbai, Maharashtra

• Developed User psychology, Technology, Mastered AI tools and Leadership muscle to becomes top 1% PM executor.

Aug 2023 – Dec 2023 · 4 mos · Bengaluru

• Responsibilities & Achievements:
• ● Build structure & implement the uses of data in requirement analysis, resulting in 2x client deal conversion.
• ● Execute data-informed strategies to boost conversion rates by 50% & a 30% funnel drop-off reduction.
• ● Improved requirement gathering & product documentation practice, resulting in improved management, reduced delivery time.

Aug 2022 – Jul 2023 · 11 mos · Banglore · Hybrid

• Responsibilities:
• ● Build the product from scratch, detail product features, pricing, acquisition & monetization strategy.
• ● Developandimplement growth strategies, leading market research and competitor analysis.
• ● Execute marketing campaigns through Google and Facebook Ads, with focus on optimising CPIs.
• ● Ownproductanalytics, set up events and dashboards for relevant metrics and maintain them.
• Achievements:
• ● Decreased marketing CPI by 22%, by optimizing competitive marketing budgets, enhancing the targeting based on power users and product funnels, and reducing the page load time by 25%.
• ● Increased user activation by 55% by building the story creation module, increasing the number of stories on the platform by 10x. Also, optimized the activation funnel to reduce options available.
• ● Improved shipping time by 2x, by implementing agile methods of development, breaking down the projects into sprints and also improving allocation of resources based on performance and talent.
• ● Pioneered an RoI first approach to digital marketing, tracking spends based on UTM parameters on ads and creating RoI cohorts, enhancing the RoI from 67% to 91% for digital marketing.
• ● Grew MAU by 19% by creating in-app journeys & sending notifications through user engagement tools like WebEngage and CleverTap & building feature level onboarding to boost MAU.
• ● Increased user retention by 13% by building a deep understanding for user behaviour and using it to enhance user experience, by identifying friction points and drop-off points and eliminating them.

Jun 2022 – Nov 2022 · 5 mos · Remote

• ▪️ Built survey & validation-driven landing pages following a backward approach & launched the EAP program using NO-code tools for shared Inbox, HC bots, and WA-commerce, which resulted in the validation of the idea and acquiring 20+ early adopters.
• ▪️ Drive content-led growth strategy and wrote 15+ case studies and used them to pitch the clients in the sales calls.
• ▪️ Conducted Market research, competitor analysis & user interviews to identify the latest trends, and technologies to find out opportunities and built a user-centric roadmap on top of it.
• ▪️ Created wireframe & Lightning demos in ideation to bring clarity across the trio. optimized the process efficiency by 10%.
• ▪️ Managed HC consulting vertical & optimized the sales funnel which helps to achieve a conversion rate of 10%.

Feb 2022 – Jun 2022 · 4 mos · Mumbai, Maharashtra, India

• 1. Completed one month-long freelancing project focused on redesigning the entire goal feature of the Super app (Fintech) while making data-informed decisions and managing stakeholders.
• 2. Built a prototype of the revamped a Fintech App.
• 3. Built data visualization dashboard for UAE-based food delivery App. It was a 3 week-long project.
• 4. Designed a landing page for the International student community & forum.
• 5. Write content and manage social media account.

Dec 2021 – May 2022 · 5 mos · Mumbai, Maharashtra, India

• Drove idea from scratch to build an marketplace for handicrafers/manufacturers and retailers across the footwear category including market research, user interviews and articulated MVP.
• Built and test MVP on WA business while keeping the current behaviour of Target audience in mind.
• successfully placed 350+ order across the country.

Nov 2021 – Apr 2022 · 5 mos · Mumbai, Maharashtra