Debashish Behera

Business Development Executive

Bengaluru, Karnataka, India8 yrs experience

Most Likely To Switch

Key Highlights

10 years of e-commerce experience
Expert in Amazon advertising strategies
Proven track record in optimizing ad spends

Stackforce AI infers this person is a seasoned E-commerce and Digital Marketing professional with a focus on advertising strategies.

Contact

Skills

Core Skills

AdvertisingPpcMarketing StrategyProgram ManagementOperations ManagementBrand ManagementStrategic PlanningKey Account Management

Other Skills

AdsPay Per Click (PPC)PPC Bid ManagementAnalytical SkillsData AnalysisMarket AnalysisBrand AwarenessBrand DevelopmentBusiness StrategyBrandingBusiness AnalysisMarketingProduct DevelopmentP&L ManagementData Interpretation

About

Results-driven e-commerce professional with 10 years of experience, including over 8 years specializing in the advertising domain, with a strong focus on Amazon Ads. Skilled in category management, brand management, Amazon advertising, PPC campaigns, and brand building. Adept at leading teams, driving cross-functional operations, and elevating brand visibility through strategic, multi-format advertising approaches and precise execution. Proven ability to optimize ad spends, scale revenue, and deliver ROI-driven campaigns across e-commerce platforms

Experience

8 yrs

Total Experience

1 yr 4 mos

Average Tenure

1 yr 11 mos

Current Experience

Mediamint

Strategic Account Manager

Jun 2024 – Present · 1 yr 11 mos · Bengaluru, Karnataka, India · Remote

Experienced E-commerce Advertising Specialist managing end-to-end brand performance for the US and Australia markets across leading marketplaces including Amazon, eBay, and Walmart.
Key responsibilities include:
Strategizing, planning, and executing advertising campaigns across Amazon Ads, eBay Promoted Listings, and Walmart Connect platforms to drive visibility, traffic, and sales.
Managing PPC campaigns and promotions tailored for diverse product categories and market dynamics in both regions.
Conducting in-depth keyword research, competitor analysis, and audience targeting to optimize campaigns for improved ACOS, ROAS, and overall profitability.
Leading catalog optimization efforts, ensuring A+ content, SEO-driven product listings, and enhanced brand content to maximize organic and paid performance.
Collaborating with cross-functional teams including brand managers, creative designers, and supply chain teams to align advertising with inventory planning, pricing strategies, and market trends.
Providing comprehensive performance reporting and insights to brand stakeholders, using data analytics to continuously refine marketing strategies.
Managing key brand relationships, ensuring alignment with business objectives and identifying growth opportunities within each marketplace.

AdsPay Per Click (PPC)PPC Bid ManagementAnalytical SkillsData AnalysisMarket Analysis+6

Tech mahindra

Marketing Team Lead

Apr 2023 – Jun 2024 · 1 yr 2 mos · India · On-site

Managed torso accounts across multiple categories.
Serve as a main point of contact for a portfolio of accounts.
Engage with advertisers to understand their advertising goals and
creating new opportunities and inspiring them to pursue new
ideas and possibilities.
Established budgets with the clients. Creating and implementing the
business plan for the account.
Analyze account performance against key metrics to identify,
recommend and implement optimization solutions.
Monitor and communicate campaign process of through regular, in-
depth activity reports and insights.

AdvertisingPay Per Click (PPC)BrandingBusiness AnalysisMarketing StrategyBrand Development+2

Unacademy

Team Lead

Dec 2020 – Nov 2022 · 1 yr 11 mos · Greater Bengaluru Area

Experience in Program management, with an excellence in meeting the righteous comply goals.
Skilled in team management and managing fundamental operations.

Product DevelopmentP&L ManagementData InterpretationAnalytical SkillsRevenue ManagementOperations Management+14

Meesho

Senior Key Account Manager

Feb 2019 – Aug 2019 · 6 mos · Bangaon Area, India

Works for H&L category. Majorly worked for category growth, strategic planning, P&L, deals, assortment planning and pricing.

Brand ManagementActive ListeningStrategic PlanningPricing StrategyData InterpretationCustomer Satisfaction+20

Prione business services pvt. ltd. (“prione”)

Key Account Manager

Feb 2018 – Dec 2018 · 10 mos · Bengaluru, Karnataka, India

Working on seller merchandising through AMS for sellers. KPI's includes suppliers account revenue, maintaining ACOS, product reachability.

Brand ManagementPricing StrategyData InterpretationAnalytical SkillsCustomer SatisfactionBranding+15

Flipkart

Relationship Executive

Jun 2016 – Feb 2018 · 1 yr 8 mos · Bengaluru, Karnataka, India

In charge of building healthy relationship with Brands. Help the brands in catalog management, merchandising sellers product, product portfolio management, market analysis & research- Analyze current market needs and study about the trends suggest sellers in tapping the new markets
as well as expand the current business. Business growth for Flipkart sellers in terms of GMV and Brand.

Brand ManagementActive ListeningPricing StrategyData InterpretationAnalytical SkillsCustomer Satisfaction+14