Surabhi Sharma

Associate Partner

Delhi, India14 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Led category growth initiatives resulting in 30% market share increase.
Negotiated partnerships with over 200 brands for significant revenue.
Implemented data-driven strategies enhancing customer experience.

Stackforce AI infers this person is a strategic leader in E-commerce with expertise in category management and business development.

Contact

surabhi.shrm@gmail.com LinkedIn

Skills

Core Skills

Category ManagementStrategic PlanningP&l Management

Other Skills

Product StrategyBusiness StrategyTeam ManagementProblem SolvingGrowth StrategiesStrategic SourcingBusiness AnalysisProfit MarginsBusiness-to-Business (B2B)CommunicationBusiness PlanningMarket ResearchData AnalysisMerchandisingCustomer Experience

About

As Category Head at Solv, with over 13 years of experience, I specialize in category management, strategic planning, and P&L ownership. Previous roles, at Blinkit, allowed me to manage high-value portfolios, negotiate strategic partnerships with 200+ brands, and oversee significant revenue streams. These experiences have strengthened my expertise in e-commerce, B2B and B2C dynamics, and operational efficiency. Committed to fostering sustainable growth, I focus on aligning business strategies with customer-centric value creation to deliver measurable outcomes.

Experience

14 yrs 1 mo

Total Experience

2 yrs 9 mos

Average Tenure

4 yrs 8 mos

Current Experience

Solv

Category Head-Strategic Growth

Sep 2021 – Present · 4 yrs 8 mos · Noida, Uttar Pradesh, India · On-site

Core Categories:Home Furnishing & General Merchandise
Assisted in annual revenue growth by developing and implementing effective sales strategies.
Analyzed competitor trends, market trends, and consumer behavior to identify growth
opportunities, driving initiatives that expanded the category’s market share by 30%.
Monitored category performance and key metrics(KPIs) and delivered insights-driven reports to
leadership, conducting root cause analysis and recommending innovative solutions for growth.
Enhanced customer experience through data-driven merchandising strategies, improving
product discovery and increased conversion rates by 15%
Collaborated with marketing teams to create targeted campaigns, resulting in a 20% boost in
category visibility and sales during peak season
Developed and executed long-term and short-term pricing strategies for diverse products
resulting in a 10% improvement in competitive positioning
Contributed to the development of innovative marketing campaigns that resulted in increased
brand visibility.
Streamlined internal processes to enhance efficiency and productivity within the business
development department.
Managed budgets for various projects within the department, optimizing resource allocation
and cost control measures.
Established strong relationships with key stakeholders through proactive communication efforts,
building trust and credibility within the industry.
Analyzed sales data to identify patterns of success or areas requiring improvement, adjusting
tactics accordingly for future pursuits

Product StrategyBusiness StrategyTeam ManagementProblem SolvingGrowth StrategiesStrategic Sourcing+7

Blinkit

Manager-General Merchandise(Marketplace & Hyperlocal)

Nov 2019 – Sep 2021 · 1 yr 10 mos · Gurgaon, Haryana, India · On-site

Strategically aligned with 200+ brands, negotiating margins and business terms, resulting in
handling 120-140 crores yearly business for Marketplace & Hyperlocal models.
Planned and executed online marketing activities to maximize brand visibility and drive revenue
growth.
Owned profit and loss responsibilities for the models handled, ensuring financial success for the
company.
Managed a portfolio of non-food categories like apparel, general merchandise, toys, beauty,
stationery, footwear, and appliances for the project, contributing to 10% of the platform business.
Strategic alliance with 100+ Brands like Jockey, Milton, Chaayos, etc bringing them on board,
negotiating on margins and business terms.
Coordinated with the technology team to enhance user experience on category pages, increasing
traffic
Timely planning of different online marketing activities to provide maximum visibility to the brands.

Product StrategyBusiness StrategyProblem SolvingCategory ManagementStrategic SourcingStrategic Planning+4

Zee media corporation limited

Category Manager-Home & Kitchen

Jun 2016 – Nov 2019 · 3 yrs 5 mos · Noida Area, India · On-site

Core Categories: General Merchandise -Beauty, Grocery & Home (Furnishings, Kitchen and
Appliances. )
Getting in touch with Brands, bringing them on board and negotiating on margin and business
terms .
Conducting R&Ds within the team for the requirements of the target customer and developing
product line and suitable promotions for driving the categories.
Studying the International Market for new color trends and innovative products and incorporate
the same keeping in mind the Indian Taste.
Coming up with new themes/concepts/subcategories.
Inventory management and coordination for timely delivery of merchandise.

Product StrategyProblem SolvingNegotiationBusiness AnalysisVendor ManagementSourcing+3

Snapdeal

Assistant Category Manager-Home Furnishings and Kitchen

Oct 2014 – Jun 2016 · 1 yr 8 mos · Gurgaon · On-site

Managing and handling the sourcing of Home & Kitchen Category of Snapdeal.
Search for new prospective vendors, analyze their strengths, look onto their onboarding and managing a healthy business relationship.
Analyze requirements of the target customer and develop product line and suitable promotions for driving the category.
Cost negotiation with vendors for better margins and coordination for timely delivery of merchandise.
Studying the company's success factors and develop strategies for the category development .
Stock procurement, managing inventory level and stock correction.
Responsible for maintaining the life cycle of all products from start and in the process making sure that all products reach their full potential.

Product StrategyMerchandisingProblem SolvingSourcingBusiness DevelopmentCommunication+1

Homeshop18

Assistant Buyer-Kitchen

Mar 2012 – Sep 2014 · 2 yrs 6 mos · Noida Area, India

Product design and development.
Generating promising product propositions thus contributing to achieving the target set in sales planning.
Actively getting involved in products design and manufacturing process; from the product conceptualization stage, through the pattern drafting phase, to final product assembly.

Problem SolvingCommunication

India trade promotion organisation

summer intern

May 2011 – Jul 2011 · 2 mos · Delhi, India · On-site

Summer Training : May-July, 2011
India Trade Promotion Organisation (ITPO),Pragati Maidan , New Delhi
Eight weeks training in Marketing Division , on a project titled “ Enhancing International Business through Overseas Trade Fairs” under the guidance of Mr.D.K Nagia (Senior Manager-Administration).
Trade Fairs & Exhibitions play a vital role in promoting & enhancing business. It is one of the most important marketing instruments adopted by the organisations to achieve global presence in the international environment . With this background, the Objective of the research focused on Studying the Impact of Trade Fairs/Exhibitions in Enhancing International Business. As a part of the study, the focus is laid on studying an international fair.