Preeti Sahoo — Product Manager

- With 5.4 years of total experience, I am a confident and skilled Campaign Manager having expertise in Video Advertising, Display Ads, Ad Trafficking & Optimization, Client Servicing, experience in handling Branding, Performance, and Programmatic Campaigns. - Experienced Digital Marketer with a demonstrated history of working in the marketing and advertising industry. Skilled in Communication, Team Building, Time Management, HTML, and Strong professional with hands on experience in GAM, Operative one, Salesforce, IDWS, KVT and Adbook, Optimizing the campaigns: Changing the parameters like start date or end date, Geo-targeting or changing the frequency capping in DV360. - Pulling screenshots or mocking them. - Generating the report and evaluating it based on the CTR value and maintaining KPI. - Managing Campaign performance, setting up a campaign. - Having a client-first attitude - Experience in guiding team members towards productivity while providing them with training, support, and mentoring. - Producing Amazon Category Insights report for the clients and advertisers which gives them the idea for better marketing strategy planning. - Data collection, analysis, visualization and commentary creation is performed in Python in a pre-coded Jupyter Notebook. - Advises AIPs/AMMs on amazon category selections conditions while recommending corrective actions, cat/sub-category nodes, segmentation ideas and purchase data etc. - Collaborating with team members to merge and analyze data to produce the best insight report. - Helps on Analytical ideas, the standardized and watermarked report structure will help to enhance delivery consistency/quality. - Generated 100+ Insights reports which helped the advertisers to upskill their revenue generation and in maintaining of retail vendor relationships.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Campaign Management and Data Analysis.

Location: Bengaluru, Karnataka, India

Experience: 7 yrs 11 mos