Prathima Raje

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 9 mos experience

Key Highlights

8+ years in diverse marketing roles.
Expert in digital and performance marketing strategies.
Proven track record in driving brand growth and product launches.

Stackforce AI infers this person is a MarTech and E-Commerce marketing expert with a focus on growth strategies.

Contact

prathimaraje151093@gmail.com LinkedIn

Skills

Core Skills

Digital MarketingProduct MarketingPerformance MarketingE-commerce StrategyAdvertisingBrand MarketingGrowth MarketingBrand ManagementCategory Management

Other Skills

MarketingDigital AdvertisingCategory GrowthProduct LaunchData AnalysisCatalog ManagementProduct Launch CampaignsBrand AcquisitionProduct AdoptionSocial Media ManagementCustomer AcquisitionCreative StrategyMarket ResearchMarketing StrategyCompetition Analysis

About

Experienced marketing & digital sales professional with 8+ years of experience in multiple marketing (digital/ performance, growth, brand, category, new product launch, partnership, offline and research) & business/ sales roles!

Experience

8 yrs 9 mos

Total Experience

1 yr 10 mos

Average Tenure

1 yr 4 mos

Current Experience

Zepto

Senior Manager II- Ads

Dec 2024 – Present · 1 yr 4 mos · Bangalore Urban, Karnataka, India

Advertising & Marketing for Packaged Food brands
Driving digital advertising on Zepto Ads for 100+ Packaged Food brands (Pillsbury, Nissin, MTR, etc.)
Working closely with the category team to drive m-o-m category growth via availability, pricing, traffic growth
Driving new brand & product launches on Zepto with 360-degree marketing across on-app and off-app solutions
Leading off-app growth efforts like cohorted sampling, meta collab ads, CRM & offline activation coupons
Working closely with product team to enable ad solutions basis category requirements (Ex: cross-cat targeting)

AdvertisingMarketingDigital AdvertisingCategory GrowthProduct LaunchDigital Marketing+1

Eureka forbes ltd

Senior Marketing Manager- E-Commerce Performance

Jul 2023 – Dec 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India

Performance Marketing Management for Aquaguard & Eureka Forbes E-Commerce Business
Spearheading performance marketing (search and display) on Amazon and Flipkart
Strategizing and implementing SKU-level plans on Amazon ads and Flipkart ads to drive traffic and conversions
Taking data-driven decisions (with expertise in Amazon Pi and Flipkart Iris) to optimize and improve ROAS
Owning product launch campaigns along awareness, consideration and conversion phases
Driving catalog management end to end across content, images and videos
Managing ratings and reviews

Performance MarketingData AnalysisCatalog ManagementProduct Launch CampaignsE-Commerce Strategy

Myntra

Manager- Ads & Marketing

Apr 2021 – Jun 2023 · 2 yrs 2 mos · Bengaluru, Karnataka, India

Advertising and Marketing for Emerging Brands + Marketing for Myntra Ads:
Spearheading advertising/ monetization from Myntra’s emerging brands
Driving brand acquisition and product adoption for Myntra Ads
Developing and nurturing relationships with key accounts and agency partners for driving advertising/ monetization
Spearheading product webinars and live sessions
Owning product and brand marketing campaigns across digital channels
Managing social media and brand marketing for Myntra Ads
Getting advertising successes recognized through award nominations
Working on brand experience improvement with respect to advertising

AdvertisingBrand AcquisitionProduct AdoptionSocial Media ManagementBrand Marketing

Chai point

Deputy Brand Manager- Growth Marketing

Oct 2019 – Mar 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India

Growth Marketing for Chai Point Cafes:
Spearheaded customer acquisition, engagement and retention strategies
Led order growth initiatives via digital advertising
Owned performance and brand marketing campaigns across digital channels
Managed and grew a portfolio of brand partnerships
Worked on creative and communication strategies for all the digital campaigns
Provided digital marketing support for specific cafe/ region-level projects

Customer AcquisitionDigital AdvertisingPerformance MarketingGrowth MarketingBrand Marketing

Cafe coffee day

Assistant Marketing Manager- Brand & Category Management

Apr 2017 – Sep 2019 · 2 yrs 5 mos · Bengaluru, Karnataka, India

Brand & Category Management for CCD Value Express Kiosks:
Ideated and drove strategies for topline target achievement and bottom line improvement
Owned new product launches, new SKU, and new category introductions end-to-end
Spearheaded strategies for increasing contributions from focus categories
Owned brand marketing, and specific cafe/ region-level promotional campaigns across channels
Worked on the creative and communication strategies for all the campaigns across channels
Provided marketing support for new cafe openings and bill cut growth for focus cafes

Brand ManagementProduct LaunchCreative StrategyCategory Management