Aman Malhotra

CEO

Gurgaon, Haryana, India17 yrs 5 mos experience

Highly Stable

Key Highlights

Led YouTube's brand strategy for growth in India.
Pioneered digital marketing initiatives at Samsung.
Expert in integrated marketing across digital platforms.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and brand management.

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Skills

Core Skills

Digital MarketingBrand ManagementIntegrated Marketing

Other Skills

Attention to DetailMedia DealsMarketing StrategyCampaign ManagementTeam ManagementDigital Advertising SalesMarketing ManagementCampaignsSocial Media AdvertisingMarketing Budget ManagementInfluencer MarketingLeadershipCoaching & MentoringRecruitment MarketingMobile Devices

Experience

17 yrs 5 mos

Total Experience

3 yrs 11 mos

Average Tenure

Current Experience

Google

Head Brand Solutions - India

Jul 2014 – Jun 2025 · 10 yrs 11 mos · Gurugram, Haryana, India

KRA - Commercialization of YouTube.
Drive strategy for growth on YouTube, set annual plans and targets for India.
Work with marketing, PR, YouTube partner team to drive YoutTube positioning amongst advertisors in India
Upskill Team's ability to drive branding conversations with advertisors
Develop innovative solutions and impact properties for branding on YouTube for advertisors to help them drive their Business
Develop planning, measurement and reporting tools for the Brands to plan their spends,measure their brand against Industry benchmarks as well as track their brand equity amongst users of YouTube.
Work with APAC and Global teams on product feedback, best in class case studies and best in class processes.

Attention to DetailMedia DealsDigital MarketingBrand Management

Samsung

Head Digital Marketing Mobile Biz

Jul 2010 – Mar 2014 · 3 yrs 8 mos · Gurugram, Haryana, India

To provide Samsung India with expertise in digital marketing assets - internet, mobile, gaming, digital OOH, and similar digital mediums to engage consumers. Develop, utilize and manage digital media such as internet, mobile, and interactive TV as consumer communication tools, develop and actively manage web/wap sites of products and services for consumer interaction and support various promotion/PR (Social Media) activities where technology plays a critical role.
1 Lead Samsung India's digital marketing initiatives within integrated brand marketing strategies. Determine vision, concept, destination and develop projects for long term Digital Marketing plan
2 Lead the identification and refinement of new consumer experience within interactive platforms to engage and capture hearts of the consumers in their digital lives
3 Develop and provide comprehensive understanding of the digital marketing space and educate the team on the latest in technology and regulatory development that may impact or benefit our digital programs
4 Select appropriate agency partners and review creative and technical capabilities of interactive agencies/technology providers for specific brand projects as well as overall Interactive Marketing initiatives.
5 Manage products and services specific digital and online marketing partnerships. Identify opportunities in strategic alliance in relation to internet and mobile areas, based on digital market environment and sound consumer insights

Attention to DetailTeam ManagementDigital MarketingIntegrated Marketing