Nov 2017 – Feb 2024 · 6 yrs 3 mos · India

• Part of the team responsible for launching and scaling Netflix in India. Played a key role in driving 100% YoY subscriber growth and cementing Netflix’s positioning in a competitive market.
• Built and led the India Brand & Slate Marketing team; shaped strategy, messaging, and campaign design across titles and product offerings.
• Led localization of global brand systems for higher attribution and creative consistency across touchpoints.
• Launched high-impact IPs across genres—driving fandom, pop culture relevance, and long-term brand affinity.
• Partnered on go-to-market plans for product innovation, including the mobile plan, pricing strategy, and StreamFest (trials at scale) .
• Managed media buying and long-term strategy to optimize visibility, efficiency, and top-of-mind recall.
• Directed India’s agency ecosystem across creative and media for seamless execution and brand alignment.
• Notable campaigns: Sacred Games S1, Red Notice, Minnal Murali, Stranger Things, Squid Game, StreamFest, Mobile Plan Launch, Happy New Prices (Price revision), Netflix For All (Value proposition), Diwali Campaign ‘23.

May 2012 – Nov 2017 · 5 yrs 6 mos · India

• Led branded content and creative innovation for MTV and youth-facing brands, helping advertisers connect meaningfully with India's young audience.
• Developed multi-platform branded content campaigns across TV, digital, and on-ground.
• Built scalable frameworks for content partnerships and storytelling across media touchpoints.
• Delivered significant non-inventory revenue through content-led brand solutions.
• Key clients: HUL, Coca-Cola, CEAT, Tata Motors, Kamasutra, McDowell’s.

Nov 2009 – May 2012 · 2 yrs 6 mos · India

• Joined as a strategic planner focused on new business initiatives and pitch strategy, later entrusted with leading the COLORS TV account owing to a strong background in media and content.
• Crafted integrated campaign strategies that helped COLORS retain its leadership in the hyper-competitive Hindi GEC (General Entertainment Channel) category.
• Conducted in-depth evaluations of the GEC landscape and delivered annual strategic reports with actionable recommendations for brand and content positioning.
• Developed high-impact creative campaigns for flagship properties such as Bigg Boss, Khatron Ke Khiladi, and India’s Got Talent, driving both buzz and viewership.

Jun 2008 – Dec 2009 · 1 yr 6 mos · India

• Joined Star India through campus placement as a management trainee post-MBA and was assigned to the ad-sales team for STAR Plus, the network’s flagship Hindi GEC.
• As a frontline sales executive, focused on driving new business development—successfully onboarded multiple first-time advertisers, including VICCO Industries, which went on to become a key client. Played a pivotal role in expanding the channel’s advertiser base in a highly competitive media landscape.

Mar 2004 – Jul 2005 · 1 yr 4 mos · India

• My first role, offering hands-on exposure to customer experience management and support operations in a global telecom environment.
• As a tech support advisor for 3, Hutchison Whampoa’s Australian telecom brand, I was responsible for resolving technical escalations and ensuring timely issue resolution through backend CRM systems—an early foundation in service delivery, systems thinking, and customer care.