Minal Jain

Head of Growth

Bengaluru, Karnataka, India11 yrs 7 mos experience
Most Likely To Switch

Key Highlights

  • Expert in Growth Marketing and Campaign Management
  • Proven track record in driving user engagement
  • Skilled in cross-functional collaboration and team leadership
Stackforce AI infers this person is a Growth Marketing Specialist in the MarTech industry.

Contact

Skills

Core Skills

Growth MarketingMarketing Strategy

Other Skills

AnalyticsArticle WritingBloggingCampaign ManagementCommunicationCommunication ManagementContent WritingCreative Campaign DevelopmentCreative Content CreationCreative Problem SolvingCustomer Lifecycle ManagementData AnalysisDigital MarketingEnglish GrammarGlass Painting

About

Amongst the two personalities, one who thinks “Only I can do it” and the other who believes “I can do it”, I’ve always been the latter one. Born and brought up in a middle-class family, I was taught to adjust to what I had. This had developed two personalities in me- the obedient follower and the rebellious creative. The obedient me sure developed the feeling of contentment with little things but the artist in me stayed hungry. As a result, I dropped the plan of working as an IT engineer and find my interest. The problem was- “I knew what I did NOT WANT TO DO but had no idea of what I WANTED TO DO.” Inspired by Steve Jobs’ ‘Do not Settle’ speech I tried finding interest in every field. From Research Analysis to Data Analysis to Banking nothing could light the spark in me. This is when I realized there’s only one thing that could keep me and others happy and, it was the combination of words and art. So, I started working as a content writer, enjoying the power of thoughts, and embracing the daily challenges to be new, unique, and interesting simultaneously. Coming up with something creative every day inspires me to bring out the best of myself! And when I am out of ideas, tired, and exhausted I turn to my blank sheets and paint, sketch, or do calligraphy. While beginning the journey, little did I know my interest in copywriting will take over my content writing skills, and over a period of time, I will end up developing an interest in growth Marketing. So, if you're looking for someone who can collaborate with cross functional teams, manage multiple communication channels and help your brand grow, let's connect!

Experience

Swiggy

2 roles

Senior Growth Manager

Promoted

Oct 2025Present · 5 mos · Bengaluru, Karnataka, India

Manager- Growth Marketing

Jun 2023Sep 2025 · 2 yrs 3 mos · Bengaluru, Karnataka, India

  • Leading the Owned Media Automation charter (Push, WhatsApp, Email) to drive acquisition, engagement, and retention for millions of users across Swiggy via User Journeys & triggerd campaigns.
  • Designed and scaled automated lifecycle journeys, improving conversion funnel efficiency and nudging new users toward their first transaction.
  • Collaborating with Product, Analytics, and Business teams to build data-driven growth strategies that balance short-term performance with long-term retention.
  • Spearheaded GTM strategy for new categories and campaigns via Owned Media, aligning business priorities and scaling high-impact initiatives.
  • Introducing data science backed personalization & segmentation frameworks beyond RFM, leveraging user behavior to deliver contextual nudges.
  • Scale campaign automation throughput by 2–3x, ensuring both efficiency & consistency in user communications.
  • Analyze and optimize funnel metrics (sessions, CTR, CVR), delivering measurable lifts in engagement and order conversion.
  • Currently managing and mentoring a team to drive high-impact growth initiatives across Owned Media.
  • Collaborating with cross-functional team to foster a culture of experimentation, learning, and performance-led excellence.
Marketing AutomationCustomer Lifecycle ManagementGo-to-Market StrategyAnalyticsCampaign ManagementCreative Campaign Development+2

Razorpay

Growth Marketing Manager

Dec 2022Jun 2023 · 6 mos · Bengaluru, Karnataka, India · On-site

  • Campaign Management | Communication Management | Product Marketing | Growth Marketing Strategies
Campaign ManagementCommunication ManagementGrowth Marketing StrategiesGrowth Marketing

Federal bank

Assistant Manager, Growth Marketing

Feb 2020Dec 2022 · 2 yrs 10 mos · Bengaluru, Karnataka, India · On-site

  • Develop and execute integrated marketing campaigns across multiple channels, including email, social media, website, Push Notification, In-App Notification, App Banners, Whatsapp & SMS.
  • Managing communication with internal stakeholders and external partners to ensure campaign success.
  • Write and edit compelling copy for marketing collateral, including emails, landing pages, SMS, App Notifications, etc.
  • Sharing design inputs on marketing materials, including graphics, videos, and other visual content.
  • Analyze campaign performance and adjust strategies to optimize results.
  • Conducting research, analyzing data, and identifying opportunities to increase engagement and revenue to drive user acquisition, retention, and revenue growth.
  • Collaborated with cross-functional teams such as Compliance, Legal, Risk, CX, and product teams to develop lead generation campaigns and materials.
  • Managed relationships with external agencies and vendors to execute marketing initiatives.
  • Led the launch-related Marketing activities of the revamped Mobile App, resulting in 30% increase in active users in the same year.
  • Penned down Copy for the FedMobile Website, an encyclopedia for the revamped app along with sharing design ideas.
Integrated Marketing CampaignsCommunication ManagementData AnalysisGrowth Marketing

Brainvire infotech inc.

Senior Associate Digital Marketing

Jul 2018Nov 2019 · 1 yr 4 mos · Ahmedabad, Gujarat, India · On-site

  • Drafted social media and web copies to promote products & services the company clients offer.
  • Penned down website blogs, SEO content, guest posts, product description, testimonials,
  • emailers, PRs, newsletters, quora answers, and ghost articles.
SEO Content WritingSocial Media Content WritingDigital Marketing

Cognus technology limited

Marketing Intern

Jan 2018May 2018 · 4 mos · Udaipur Area, India

  • Cooperated with the team of financial experts to understand the basics of Mutual Funds, Stocks, Bonds, market trends, and more for writing user-engaging content for the company website.
  • Helped the organization drive 40% of the organic traffic by curating SEO-optimized content.
SEO Content WritingBloggingDigital Marketing

Student at global institute of technology

Student

Aug 2012Jul 2016 · 3 yrs 11 mos

Education

global institute of technology

Bachelor of Technology (B.Tech.) — Computer Science

Jan 2012Jan 2016

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