Vidyotma Rohmetra

CEO

Greater Toronto Area, Canada5 yrs experience

Highly StableAI Enabled

Key Highlights

Over $180K in tech savings achieved.
71% reduction in operational costs realized.
12% increase in engagement through metrics tracking.

Stackforce AI infers this person is a MarTech expert with a strong focus on product management and data-driven strategies.

Contact

Skills

Core Skills

Product ManagementDigital StrategyData StrategyMarketing StrategyCustomer Data PlatformData Analytics

Other Skills

Adobe Experience CloudGenerative AI for MarketingContent Management Systems (CMS)Adobe Experience Manager (AEM)Mobile User ExperienceAdobe AnalyticsData WarehousingWeb Services APIMobile AnalyticsApache KafkaStrategic Data AnalysisCustomer Data IntegrationCustomer Journey MappingAudience SegmentationProcess Improvement

About

Sr. Product Consultant with 9+ years of experience helping brands turn Martech stacks into streamlined, data-driven ecosystems. My sweet spot? Customer Journey Orchestration, Experience Strategy I thrive at the intersection of product strategy and technical execution— I’ve helped drive $180K+ in tech savings by migrating legacy systems , 71% reduction in ops costs by optimizing content delivery architecture , and a 12% boost in engagement by tracking the right metrics—and I love solving the kind of challenges that make marketing smarter (and less chaotic). If you’re looking for someone who can speak both “business” and “technical,” translate vision into roadmap, and get hands-on when things get tricky—we should talk.

Experience

5 yrs

Total Experience

2 yrs 6 mos

Average Tenure

Current Experience

Telus digital

Lead Product- MarTech Services

Oct 2025 – Present · 7 mos · Hybrid

Adobe Experience CloudDigital StrategyProduct ManagementGenerative AI for Marketing

Loblaw companies limited

Senior Product Manager, Marketing Technologies

Apr 2024 – Oct 2025 · 1 yr 6 mos

I lead the vision, strategy, and execution of Loblaw’s enterprise-wide content management and digital asset management (DAM) platforms, including Adobe Experience Manager (AEM) and related MarTech tools (Integration with Adobe Workfront, Adobe Firefly APIs)
My focus is on enabling scalable asset delivery, enhancing marketer productivity, and optimizing infrastructure and licensing costs across multiple digital commerce channels.

Adobe Experience CloudProduct ManagementData StrategyContent Management Systems (CMS)

Credera

Principal Data Consultant

Mar 2023 – Apr 2024 · 1 yr 1 mo · Toronto, Ontario, Canada · Remote

Supported Fortune 500 clients across healthcare, retail, and ecommerce with digital transformation, Martech strategy, and product innovation initiatives.
1. Developed a feature intake scoring model, improving roadmap focus and reducing low-impact work by 25%.
2. Translated complex business needs into client-ready solutions, including real-time customer journey orchestration, data modeling, and schema design via Adobe Experience Platform (RT-CDP)
3. Led and mentored cross-functional teams, including managing a 30-member squad at Abbott, driving a 30% increase in delivery velocity and product adoption.
4. Successfully launched and scaled data-driven products for AARP, including a content recommendation engine leveraging Palantir AI/ML models.

Marketing StrategyAdobe Experience Manager (AEM)Customer data platformMobile User ExperienceAdobe Analytics