Oct 2019 – Jan 2022 · 2 yrs 3 mos

• Introduced personalisation into XO journey. Improved XO core experience by providing relevant offerings & Funding Instruments to the customer at the time of vaulting.
• Conceptualised & ideated upfront presentment of PYPL product offerings.
• Improved auth rates by optimising the time and day of retries.

Jan 2018 – Sep 2019 · 1 yr 8 mos

• Lead a strong team of Product Analysts & Data Scientist for improving the Product & Customer experience for PayPal’s newest upcoming initiative – Recurring Payments & Subscriptions. Providing thought-leadership on the usage of Product Analytics & Data Science frameworks to accomplish business objectives.
• Responsible for defining and measuring critical business metrics, discovering independent insights & communicating the results to stakeholders to help improve the product better. Providing product funnel deep dives & tracking drop offs, thereby providing strategies to improve the performance. Developing and delivering executive level presentations to communicate story lines and lead management discussions on strategies, tactics, and performance.

Oct 2015 – Jan 2018 · 2 yrs 3 mos · Singapore

• Drafting surveys, constructing marketing tests, and/or utilising third party research to provide marketers with valuable insights for marketing plans.
• Demonstrating the value of Facebook & Instagram ads and research solutions( consumer surveys, Brand Lift, Direct Response) to advertising partners and clients via designing and executing empirical research(statistical experiments) studies

Dec 2008 – Jul 2014 · 5 yrs 7 mos · Gurgaon, India

• Led a cross geo based project team with a diverse team of Business analysts and Data analysts responsible for delivering business intelligence and reporting solutions. Used Scrum methods of Project Management to conduct daily cycle, plan sprint meeting and review.

Apr 2007 – Dec 2008 · 1 yr 8 mos · Gurgaon, India

• Designing and developing data pipelines to migrate data between different data sources. Collaborated with XFN partners for translating business data requirements and user expectations to functional specification documents.