Devikaa Puri — VP of Engineering

I am a seasoned management professional and leader with almost three decades of experience in developing company strategy, setting up key initiatives, building and enhancing brands, leading marketing teams, establishing alliances, setting up and managing Communication function and leading CSR activities. I am also passionate about giving back and I now help women and young adults in becoming financially as well as holistically independent. Prior to that I have had a short stints as Head of Marketing in a small startup called, actyv.ai, which is an AI-powered enterprise SaaS platform with embedded B2B Buy Now Pay Later (BNPL) and insurance where, I was responsible for setting up the entire Marketing and Communications function. Before that I was at EXL where I was the global VP & Head of Internal Communications. I have also lead the Communications initiative at UiPath India & South Asia and handled the academic and developer Marketing and Evangelism programs where I was instrumental in raising the bar for for the Public relations process and ensuring increase in share of voice, reach and influence of the brand. Prior to this I lead the Products vertical at NASSCOM where I was instrumental in providing value to the Indian software product and start-up entrepreneurial ecosystem in a range of areas from market access and customer acquisition, investor connects, skill enablement, policy intervention, research and thought leadership to setting up and managing a DeepTech Club. In my previous avataars, I have led the Marketing functions at LexisNexis, Microsoft and Satyam (currently Tech Mahindra) and have contributed in setting-up functions in some of these organizations. I have been instrumental in the consulting firm at Ernst & Young and have worked in internet companies like Times Internet (indiatimes.com) and Hindustan Times (erstwhile go4i.com). The combination of understanding how to strategically drive vision, programmatically manage multiple projects and initiatives, establish credibility and trust with all stakeholders, ensure planning and execution excellence and integrate communication and marketing helps me to excel at leading. I’ve always had a sense of motivation and passion driving me forward. Whether it’s exploring unique opportunities, learning additional skills, or meeting new people, I bring these values to every experience throughout my life on a personal and professional level. I have consistently worked on my personal development and my fiscal management skills to go beyond my professional skills and build my capabilities.

Stackforce AI infers this person is a seasoned marketing and communications leader in the SaaS and tech ecosystem.

Location: South Delhi, Delhi, India

Experience: 23 yrs 5 mos

Skills

Marketing
Communications
Public Relations
Strategic Planning
Community Building
Corporate Communications
Marketing Strategy
Community Engagement
Project Management
Client Management

Career Highlights

Nearly three decades of management experience.
Expert in developing marketing strategies and communications.
Passionate about empowering women and young adults.

Work Experience

actyv.ai®

Head of Marketing & Communications (9 mos)

UiPath

Director Corporate Communications (4 yrs 5 mos)

NASSCOM

Director - Products (5 yrs 7 mos)

Charities Aid Foundation

Head - Corporate Giving (0 mo)

LexisNexis Butterworths

Director and Head of Marketing (2 yrs 4 mos)

Microsoft Corporation India Pvt Ltd

Partner Program Manager - Marketing (3 yrs 4 mos)

Satyam Computer Services Ltd

Deputy General Manager for the Satyam – Microsoft global partnership (2 yrs 2 mos)

Ernst & Young Pvt. Ltd

Senior Consultant (1 yr 7 mos)

Go4i.com / Hindustan Times

Business Analyst (5 mos)

Bennet, Coleman and Company / Times of India

Senior Project Manager (1 yr 1 mo)

Cimmco Birla

Software Executive (2 yrs)

Education

MBA at All India Management Association

Master of Arts - MA at Himachal Pradesh University

Post-graduate Diploma at Bharatiya Vidya Bhawan

BA (Hons) at Delhi University

10th at St Joseph's Convent, Faridabad

Post-graduate Diploma at NCC UK

Devikaa Puri

VP of Engineering

South Delhi, Delhi, India23 yrs 5 mos experience

Highly Stable

Key Highlights

Nearly three decades of management experience.
Expert in developing marketing strategies and communications.
Passionate about empowering women and young adults.

Stackforce AI infers this person is a seasoned marketing and communications leader in the SaaS and tech ecosystem.

Contact

Skills

Core Skills

MarketingCommunicationsPublic RelationsStrategic PlanningCommunity BuildingCorporate CommunicationsMarketing StrategyCommunity EngagementProject ManagementClient Management

Other Skills

StrategyAnalyst RelationsMarket AccessBrand DevelopmentTrainingCommunicationQuality AssuranceCRMBusiness StrategyBusiness DevelopmentMarket ResearchVendor ManagementE-commerceIntegrated MarketingOnline Marketing

About

Experience

23 yrs 5 mos

Total Experience

2 yrs 4 mos

Average Tenure

Current Experience

Actyv.ai®

Head of Marketing & Communications

Jan 2023 – Oct 2023 · 9 mos · Delhi NCR · Remote

I am responsible for strategic marketing at actyv.ai and lead the entire gamut of Communication activities at actyv.ai, an AI-powered enterprise SaaS platform with embedded B2B BNPL and insurance, focused on digitally transforming the supply chain ecosystem.

MarketingCommunicationsStrategy

Uipath

Director Corporate Communications

Nov 2018 – Apr 2023 · 4 yrs 5 mos · New Delhi

Currently leading the Public Relation and Analyst Relations function at UiPath India. In addition, I also lead the Marketing for Developer and Academic Evangelism.
Key responsibilities include:
Leading External Communication
Managing Internal Communication
Managing Analyst Relations
Establishing and managing relations with Industry associations and bodies
Managing Influencer Relations
Evangelising UiPath platform in Developer and Academic communities
Key Achievements include:
Built brand and image in the media to beat competitor's on Share of Voice - on print, digital as well as social media platforms
Set up communication vehicles for customers, partners and internal employees
Built relations and engagement with associations like CII, NASSCOM, IAMAI, IMA, WIT, NF etc
Developed programmatic engagements and built communities thru hackathons, meetups, academic alliances et al for 50K+ developers and academic audiences

Public RelationsAnalyst RelationsMarketing

Nasscom

Director - Products

Apr 2013 – Nov 2018 · 5 yrs 7 mos · New Delhi

Key Responsibilities
Creating the strategic plan for developing and nurturing the Indian software product ecosystem
Devising programmatic engagement for their key requirements to provide
o Skilling enablement
o Market and Customer Access
o Policy enablement
o Help scale technologically
o Platform for showcasing their products
o Funding Connects
o Mentorship engagement
o Research
o Community building

Strategic PlanningCommunity BuildingMarket Access

Charities aid foundation

Head - Corporate Giving

Jan 2011 – Jan 2011 · 0 mo

Lexisnexis butterworths

Director and Head of Marketing

Jul 2008 – Nov 2010 · 2 yrs 4 mos

Key Responsibilities:
Setting-up a fully functional Marketing department to handle multiple areas of marketing
o Corporate Communications
o Events, Promotions and other BTL activities
o Design
o Direct Marketing
o Market Research and analysis
o Online Marketing
Plan, manage and implement all marketing activities for
o Publications
o Online products
o Journals
Set-up strategic alliances and relationships with
o Judiciary
o Academic Institutions
o Distributors
o Authors
Develop the world-wide company brand
Establish PR practices
Monitor, analyse and plan actions to improve customer satisfaction
Manage marketing team, v-teams and vendors
Manage online SEO / SEM activities
Database creation, management and enhancement
Develop and implement the Corporate Social responsibilities plan
Primary Achievements
Established the image of the company in its Target Audience
Increased company’s visibility at minimal costs
Ensured top-most customer satisfaction scores in the region due to branding
Established a structured approach and processes in the department
Developed and executed the marketing strategy for niche audiences and products
Developed and executed the academic strategy to enhance reach and establish preference
Developed and executed multiple marketing campaign on an ongoing basis
Developed the direct marketing and sales strategy
Developed and executed the online marketing strategy

MarketingCorporate CommunicationsBrand Development

Microsoft corporation india pvt ltd

Partner Program Manager - Marketing

Mar 2005 – Jul 2008 · 3 yrs 4 mos

Key Responsibilities:
Setting-up an integrated readiness engine for global and managed System Integrator (SI) and Independent Software Vendor (ISV) partners in India
Develop and execute the marketing strategy for SI & ISV partners
Develop marketing strategies for niche audiences like Software Architects and Infrastructure Professionals to increase reach and depth for evangelizing the MS platform to
Developing an Architect Relationship Model and enhancing Architect reach through special messaging campaigns
Set-up and broadbased the Community Engine for developers, architects & Infrastructure professional outreach
Cross-collaborated and integrated programmatic execution to set-up & execute a breadth outreach engine
Managed Integrated Marketing Intelligence, Operations and Fiscal operations for the team
Primary Achievements
Developed strategy and plans for marketing campaigns for
o Product Launches
o Technology Adoption programs
o Technical programs at the SI partners
o Establishing an Architect and IT Pro Community
o Conceptualizing & developing the RM model for Architect audiences in India
Managed communication vehicles for
o Development of Marketing kits & Partner films
o External and Internal newsletters
o Case studies
o Videos
o Events
Built up the readiness practice for SI partners which included
o Setting up the training vendor network
o Establishing the training process
o Dissemination of trainings through various channels
 Instructor led trainings
 Hands-on lab
 Train the trainer / Deep dive sessions
 Intranet portals
 vLabs
 vClasses
 Webcasts
 Developer drills
o Increased outreach by 500%
Conceptualized and set-up an in-campus Community program for multiple partners
Additional Responsibilities:
Managed a MNC Account - Accenture
Developed frameworks and service offerings for Microsoft Centers of Excellence

Marketing StrategyCommunity EngagementTraining

Satyam computer services ltd

Deputy General Manager for the Satyam – Microsoft global partnership

Dec 2002 – Feb 2005 · 2 yrs 2 mos

Key Responsibilities:
Built up the offshore practice
Facilitated the connect between Microsoft and Satyam sales teams
Drove the technical training and readiness programs
Handled the joint marketing and communication activities
Primary Achievements
Ensured Joint Adaptor Programs
Conducted multiple events for Microsoft like
o Vertical Solution Day
o Architect Council
o Technical workshops
Set-up multiple collaborations
Established collaborative communication activities
Ensured sales enablement
Additional Responsibilities:
Project Managed multiple projects
Recruited and managed adequate human resources
Mentored teams
Handled various client relationships

MarketingCommunicationProject Management

Ernst & young pvt. ltd

Senior Consultant

Apr 2001 – Nov 2002 · 1 yr 7 mos

Key Responsibilities:
Lead strategic projects
Managed multiple clients
Developed quality products
Developed new initiatives
Primary Achievements
Lead eCenablement initiative in the Delhi Practice
Developed the proprietary E&Y Content Management product, defined it’s life-cycle, delineated the approach and methodology and indicated the deliverables
Lead the research and commercial practice for ITES
Additional Responsibilities:
Established process standards, certification matrices et al. for ITES process
Set and adhered to quality standards and methodologies
Managed multiple advisory and assurance projects