Feb 2019 – Present · 7 yrs 3 mos · Sunnyvale, CA

• Managed content development for both in-person and digital events for Google Cloud. (Leaders Circle 2019 -2022, CIO Forum 2022 and Leaders Exchange 2023)
• Responsible for driving content development of industry- and technology-focused sessions; collaborating with product, sales, and engineering
• Managed and facilitated executive communications, ensuring clear and effective messaging to various channels
• Developed operational processes to optimize consistency across all sessions
• Worked with stakeholders to develop main stage keynote for Google Cloud Summits (2019) including content blocking, speaker management and session production
• Regionalized event strategy and content rollout across 19 countries
• Managed outside agencies to facilitate content development, coordinating logistics, and follow-up

May 2018 – Dec 2019 · 1 yr 7 mos · Palo Alto, CA

• Responsible for managing several components of VMworld (US and Europe events)
• Managed processes, communications, and onsite management of senior executive team (Executive Care)
• Collaborated with Technical Accounts team designing a comprehensive 5-day event within VMworld including budgeting, marketing communications, and onsite logistics
• Project-managed successful Press and Analyst program including Financial Analyst Day; managing agency partners, driving deadlines, and overseeing all operational elements of program

Nov 2016 – Jan 2018 · 1 yr 2 mos · Santa Clara, CA

• Integral team member in the launch of new company vision and marketing programs resulting in business growth of 54% YoY.
• Designed and implemented marketing programs, including demand generation campaigns, events, webinars, and email campaigns; decreased cost per lead by 46% YoY
• Collaborated with Inside Sales to build outbound telemarketing campaigns to enhance sales opportunities; increased MQL to SQL by 34%
• Drove collateral strategy and execution for company vision launch, including customer case studies, brochures, white papers, and technical documentation

Sep 2015 – Mar 2017 · 1 yr 6 mos · Santa Clara, CA

• Drove alignment of cross-functional teams on strategy, positioning, messaging and content creation in the development of integrated marketing programs for Americas Field Marketing.
• Developed C-Suite campaigns to increase face-to-face meetings; campaign exceeded industry response averages by 37%
• Executive producer of all operational elements of Tier 1 events; managed cross-functional teams, drove audience acquisition strategies, and executed onsite events; 900+ attendees in each roadshow city
• Strengthened brand image by refining processes and piloting new video strategy and guidelines

Jan 2015 – Dec 2015 · 11 mos · Palo Alto, CA

• Managed strategic planning, budgeting, and delivery of global localization campaigns.
• Improved process to consistently drive localization costs and production times down
• Managed vastly different project plans while hitting $4M annual budget

Sep 2009 – Apr 2012 · 2 yrs 7 mos · San Jose, CA

• Managed and produced a wide range of marketing programs, moving projects from concept to completion.
• Project-managed a multi-year, industry-changing thought leadership campaign coined EDA360
• Designed online marketing efforts fueling a 30% increase in total traffic to cadence.com YoY (increasing downloads, page views, and online queries)
• Launched employee brand portal driving ongoing campaigns around employee brand education and adoption
• Managed ‘brand turnaround’ including the creation/delivery of comprehensive brand guidelines

Jan 2008 – Oct 2014 · 6 yrs 9 mos · San Jose, CA

• Drove programs and initiatives, working with many business units spanning several years.
• Responsible for the design and implementation of marketing foundational materials for the top 5 Global ISVs; messaging frameworks, presentations, collateral strategy, and partner website
• Project-managed successful annual employee engagement campaigns designed to unify, educate and motivate 3,000 employees on the strategic focus, business execution, and results; elevated engagement levels to 88% through a comprehensive set of marketing deliverables and messages
• Reporting to the VP of Marketing, facilitated meetings and managed alignment among executive stakeholders to improve operational efficiencies and process mapping

Jan 2008 – Jan 2012 · 4 yrs · Cupertino, CA

• Responsible for managing the design and execution of programs in the HP software business unit.
• Program architect for Service Management global campaigns (2008); designed and developed all marketing communications materials for worldwide rollout, from strategy through execution (2008)
• HP Discover, 2012 (Annual User Conference); developed audience acquisition strategy; oversaw all marketing communications deliverables including partner and ecosystem outreach and media barters. Managed SEO/SEM initiatives and grew social media community engagement by 80% YoY

Aug 2005 – Feb 2006 · 6 mos · San Jose, CA

Aug 2004 – Sep 2008 · 4 yrs 1 mo · Alameda, CA

• Established effective processes, tools, and campaigns to ensure Wind River’s marketing communications were on-message, consistent, and of the highest quality
• Managed redesign and global launch of Wind River rebrand efforts including corporate identity and business system, guidelines, sales tools, employee communications, and marketing collateral
• Developed brand kits – including business-centric messaging primers, value-based sales tools, campaign templates, and comprehensive brand guidelines
• Designed and implemented Board of Advisors program; managing all aspects including recruitment strategy, executive-level event, ongoing ‘nurture’ campaign, and reporting

Nov 2002 – Jun 2004 · 1 yr 7 mos · Sunnyvale, CA

Jan 2001 – Jan 2002 · 1 yr

Jan 1998 – Present · 28 yrs 4 mos · Los Gatos, CA

• Providing marketing consulting and program management to a robust list of clients.
• Increased the value of corporate and product brands by developing product naming strategies, brand execution plans, and global brand guidelines
• Developed and implemented marketing communications plans for comprehensive product launches and integrated campaigns
• Managed the development and execution of marketing strategies and materials for user conferences, executive summits, sales meetings, and other major events
• Designed and managed channel marketing programs to lower the cost of sales
• Managed the development of websites and digital tools to maximize the effectiveness of the sales process

Jan 1998 – Jan 2001 · 3 yrs · San Jose, CA