Ananyaa Senguptaa

Digital Marketing Specialist

South Delhi, Delhi, India7 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in digital marketing with Google Ads experience.
  • Proven track record managing campaigns for top brands.
  • Strong analytical skills driving data-driven marketing strategies.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in campaign management and data analysis for B2C brands.

Contact

Skills

Core Skills

Digital MarketingCampaign ManagementDigital Advertising

Other Skills

Data AnalysisMarket Trend AnalysisGoogle AdsCampaign OptimizationMicrosoft OfficeCustomer ServiceManagementMicrosoft ExcelLeadershipMicrosoft WordMicrosoft PowerPoint

About

With a robust foundation established as a Google Ads Specialist during the initial phase of my career, I diligently honed my skills in digital advertising, managing campaigns, and optimizing strategies to drive impactful results. Over two enriching years at Google, I curated and fine-tuned advertising accounts for renowned brands, including Amazon, Pepsi, Taco Bell, and esteemed personalities, fostering a deep understanding of digital marketing intricacies. Transitioning to Omnicom Media Group, I embraced a pivotal role as an Account Analyst, spearheading end-to-end campaign creation for high-profile US accounts like Apple,Barilla, Bacardi,American Signature Furniture and Under Armour Global. In this capacity, I orchestrated comprehensive strategies, analyzed market trends, and meticulously executed campaigns that delivered exceptional brand resonance and measurable success. My journey blends a solid foundation in digital advertising garnered from Google with extensive hands-on experience at Omnicom, affording me a comprehensive skill set in strategic campaign management, data-driven optimization, and client-centric solutions.

Experience

7 yrs 11 mos
Total Experience
3 yrs 11 mos
Average Tenure
4 yrs
Current Experience

Omnicom media group

Senior Digital Marketing Specialist

May 2022Present · 4 yrs · Gurugram, Haryana, India · Remote

  • As an Account Analyst at Omnicom Media, I am responsible for end-to-end campaign creation on Search and Social platforms for high-profile US accounts like American Signature Furniture and Under Armour Global. My role involves analyzing market trends, devising strategic campaigns, overseeing their implementation, and evaluating their performance. With a focus on comprehensive data analysis and a keen eye for detail, I ensure that each campaign is meticulously crafted to resonate with target audiences, achieve brand objectives, and deliver exceptional results within the dynamic landscape of media and advertising.
Digital MarketingCampaign ManagementData Analysis

Google ads

Google Ads Specialist

Jun 2018May 2022 · 3 yrs 11 mos · Gurgaon, Haryana, India

  • I’ve curated and optimized Google Ads accounts for major brands like Amazon, Pepsi, Taco Bell, and even prestigious entities like Game of Thrones, as well as various celebrities and public figures. This experience has granted me invaluable insights into driving impactful campaigns and achieving measurable results.
Google AdsDigital AdvertisingCampaign OptimizationCampaign Management

Education

MICA | The School of Ideas

Post Graduation in Digital Marketing and Communication

Jan 2020Jan 2021

PGDAV College

Jan 2015Jan 2018

Mount Carmel College,58, Palace Rd, Bangalore-52 (Autonomous)

12th

Jan 2013Jan 2015

Delhi public school bangalore

10th

Jan 2009Jan 2013

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