Umang Kumar

Operations Associate

India4 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Delivered 50+ marketing automation campaigns.
Boosted lead engagement by 20% and conversions by 15%.
Improved Salesforce data accuracy by 30%.

Stackforce AI infers this person is a MarTech specialist with strong skills in marketing automation and web development.

Contact

imumangkumar@gmail.com LinkedIn

Skills

Core Skills

Marketing AutomationCampaign ManagementWeb DevelopmentData Integration

Other Skills

Cascading Style Sheets (CSS)MarketoHTMLJavaScriptArtificial Intelligence (AI)Generative AI for SalesGenerative AI for ManagementAdobe PhotoshopAdobe Marketing CloudBusiness PractitionerDeveloperMarketing Campaign ManagementSalesforce Marketing CloudPHPMySQL

About

IT professional with 4.5 years of experience in Web Development and Marketing Automation (Marketo, Salesforce). Worked with clients such as Google and Microsoft, delivering 50+ marketing automation campaigns that boosted lead engagement by 20% and conversions by 15%. Improved Salesforce data accuracy by 30% and reduced manual effort by 25 hours per month. Executed 100+ targeted email campaigns achieving above-industry open and click rates. Skilled in CRM management, workflow automation, and aligning technical and marketing teams to achieve business goals—driving higher retention, lower campaign costs, and measurable business growth.

Experience

4 yrs 6 mos

Total Experience

1 yr 6 mos

Average Tenure

3 yrs

Current Experience

Google operations center

Tech process senior associate

May 2023 – Present · 3 yrs · Gurugram, Haryana, India · Hybrid

Created dynamic emails and nurture campaigns.
Streamlined workflows across Marketo, Knak, and Google internal tools using the Asana platform.
Designed and managed automated campaigns using Marketo and Salesforce, ensuring seamless data integration.
Ensured adherence to Google’s quality standards, security policies, and data privacy regulations by conducting audits and testing.
Directly involved in campaign management, including event creation for physical, digital, and hybrid events using Google's internal tools.
Responsible for reviewing marketing automation programs and template designs to optimize performance.
Edited images in Photoshop to align with Google’s visual standards and quality guidelines.
Increased email open and click rates through A/B testing and personalized content.

Cascading Style Sheets (CSS)MarketoMarketing AutomationCampaign Management

Accenture

Web Developer Associate

Jul 2022 – May 2023 · 10 mos · Gurugram, Haryana, India · Hybrid

Developed and maintained responsive web-based emails using HTML, CSS, and JavaScript.
Built advanced program templates using tokens, scripts, and dynamic elements.
Improved campaign efficiency by 20% through workflow automation and optimized segmentation strategies.
Managed custom field creation, mapping, and synchronization between Marketo and CRM for segmentation and reporting.
Enhanced data hygiene and compliance, ensuring 100% adherence to GDPR and CCPA standards.
Configured instance/user management, email deliverability, Munchkin tracking, workspaces/partitions, naming conventions, and audits/optimizations.
Collaborated with clients and teams to gather requirements and deliver scalable solutions.
Optimized landing page performance, leading to a 10% uplift in form submissions.

Cascading Style Sheets (CSS)MarketoWeb DevelopmentMarketing Automation

Wunderman thompson

Analyst - Campaign Execution

Oct 2021 – Jun 2022 · 8 mos · Gurugram, Haryana, India · On-site

Supported seamless integration of customer data across platforms, reducing reporting errors by 40%.
Managed end-to-end campaign setup including segmentation, audience targeting, email builds, and landing pages.
Ensured data accuracy and compliance with GDPR and Microsoft's privacy and security standards.
Maintained compliance with data privacy, security, and client-specific guidelines.
Assisted in executing marketing campaigns using CRM and automation tools.
Troubleshot web applications, landing pages, and digital assets to ensure smooth execution.
Collaborated with cross-functional teams to support process improvements and project delivery.

Cascading Style Sheets (CSS)MarketoCampaign ManagementData Integration