Mar 2022 – Jun 2023 · 1 yr 3 mos

• Led transparency research across Meta’s family of apps to communicate to consumers how Meta’s recommendation systems work, as well as ways to control and modify the experience.
• Researched new controls for users to customize their Facebook/Instagram feed that meaningfully improved consumers’ feed experience.
• Experimented with policy ideas under real-world conditions to improve AI Transparency disclosure in the EU AI act (in partnership with Open Loop).
• Drove efforts to influence AI Regulatory Language and Notification recommendations in the EU AI Act
• Enhanced 25 AI system cards by incorporating user insights throughout the design process to comply with regulatory requirements and meet user needs.
• Developed frameworks to improve algorithmic transparency

Jun 2019 – Feb 2022 · 2 yrs 8 mos

• Led research on how to improve the video recommender experience across Facebook’s family of apps to meet the in-the-moment motivations and needs of the consumers.
• Research increased tooling adoption by 51% helping team meet topline goal. Research recommendations resulted in the release of several new features in live producer driving 2.1M hours of watch time
• Shaped strategy on Live video, adopted role of a PM, leading to 6 new features shipped and resulting in 7% increase in Live watchime (topline goal metric)

Feb 2018 – Jun 2019 · 1 yr 4 mos

• Led research on Facebook's monetization products, shaped the strategy of organization product roadmaps, influenced cross-functional teams, and identified new product opportunities in a complex ads industry environment.
• Maximized discoverability of price target product by 21% and decreased time to edit by 29% through research.
• Improved Monetization Manager onboarding flow by reducing time to onboard by 49%.

Oct 2017 – Dec 2017 · 2 mos · Düsseldorf

Sep 2016 – Nov 2016 · 2 mos · Menlo Park

• - Conducted interviews regarding user perceptions of copyright along with prototype evaluations of a new copyright tool that contributed to product launch

Apr 2013 – Dec 2017 · 4 yrs 8 mos · Cologne

• Published 6 empirical research papers for publication at top tier journals
• Gave talks at most established professional conferences in Europe and the U.S. (acceptance rate of talks: 5%)

Jan 2011 – Dec 2013 · 2 yrs 11 mos · Haas School of Business, Berkeley

• Marketing, Consumer Berhavior, Buyer Behavior, Behavioral Economics, Judgment and Decision Making

Jan 2011 – Dec 2012 · 1 yr 11 mos · Berkeley

• Designed, implemented and analyzed research project for master’s thesis
• Co-authored empirical research paper
• Assisted in three labs with the design, implementation of data collection and analysis of qualitative and quantitative data

Jul 2010 – Aug 2010 · 1 mo · Cologne